Humana
Senior Associate, CRM Marketing Automation
This range is provided by Humana. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range $86,300.00/yr - $118,700.00/yr
Overview Humana is advancing its member engagement strategy through intelligent automation and data-driven personalization. As Senior Associate, CRM Marketing Automation, you will be responsible for looking across marketing for opportunities to automate marketing campaigns and processes. This role is central to operationalizing lifecycle strategies, activating personalization frameworks, and ensuring campaign execution is scalable, compliant, and performance-driven.
You’ll work closely with campaign strategists, content creators, analytics partners, data strategists and MarTech architects to translate business goals into automated workflows that deliver timely, relevant, and personalized member experiences.
Key Responsibilities
Marketing Automation Execution: Partner with marketing agile pods to create automated campaigns and processes across inbound and outbound channels, such as email, SMS, push notifications, and calling channels using enterprise-grade marketing automation platforms.
Develop strategy for multi-step workflows, triggers, and decision logic to support lifecycle journeys, transactional communications, and behavioral targeting.
Leverage dynamic content, personalization tokens, and conditional logic to tailor messaging at scale.
Audience Management & Personalization: Design and manage audience segmentation strategies using CRM data, behavioral signals, and lifecycle attributes.
Design and activate Humana’s personalization framework, e.g., integrating member preferences, engagement history, etc into campaign logic.
Influence the broader personalization agenda by identifying scalable use cases and collaborating on data enablement.
Performance Optimization & Compliance: Monitor campaign performance metrics (e.g., deliverability, engagement, conversion) and provide actionable insights to improve targeting, timing, and content relevance.
Ensure all campaigns meet enterprise standards for compliance and internal governance policies.
Maintain rigorous QA processes for campaign builds, testing, and deployment.
Capability Development & Backlog Management: Manage the marketing automation data backlog, prioritizing enhancements, resolving platform issues, and identifying opportunities for innovation.
Collaborate with marketing technology teams to evaluate new features, troubleshoot technical challenges, and ensure platform health and scalability.
Cross-Functional Collaboration: Partner with campaign managers, content strategists, and analytics teams to align automation execution with strategic goals and member journey frameworks.
Work with MarTech architects to ensure automation logic is aligned with data infrastructure, tagging standards, and reporting frameworks.
Serve as a subject matter expert on CRM platform capabilities, automation best practices, and campaign orchestration.
Impact: This role enables Humana to deliver personalized, automated communications at scale—enhancing member satisfaction, improving campaign performance, and supporting enterprise growth.
Required Qualifications
Bachelor’s degree in marketing, Communications, Business, or related field
3+ years of hands-on experience in CRM marketing, campaign automation, or digital marketing
Proficiency with marketing automation platforms (e.g., Salesforce Marketing Cloud, Adobe Campaign, Oracle Eloqua) and CRM tools
Strong understanding of audience segmentation, personalization logic, and campaign orchestration
Experience with A/B testing, campaign QA, and performance optimization
Detail-oriented with strong organizational and project management skills
Preferred Qualifications
Experience in healthcare, insurance, or other regulated industries
Familiarity with customer data platforms (CDPs), journey orchestration tools, and dynamic content frameworks
Experience working in Agile or pod-based marketing environments
Knowledge of data privacy regulations (e.g., HIPAA, CAN-SPAM, GDPR) and compliance best practices
Exposure to scripting languages (e.g., AMPscript, JavaScript) or SQL for advanced personalization and data manipulation
Additional Information
Use your skills to make an impact
Travel: While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.
Benefits
Health benefits effective day 1
Paid time off, holidays, volunteer time and jury duty pay
401(k) retirement savings plan with employer match
Tuition assistance
Scholarships for eligible dependents
Parental and caregiver leave
Employee charity matching program
Network Resource Groups (NRGs)
Career development opportunities
Our Hiring Process As part of our hiring process for this opportunity, we may contact you via text message and email to gather more information using a software platform called HireVue. HireVue Text, Scheduling and Video technologies allow you to interact with us at the time and location most convenient for you. If you are selected to move forward from your application prescreen, you may receive correspondence inviting you to participate in a pre-recorded Voice, Text Messaging and/or Video interview. Your recorded interview will be reviewed and you will subsequently be informed if you will be moving forward to next round of interviews.
If you have additional questions regarding this role posting and are an Internal Candidate, please send them to the Ask A Recruiter persona by visiting go/Buzz and searching Ask A Recruiter! Please provide the requisition number so we may research your request quicker.
Humana values personal identity protection. Applicants may be asked to provide their Social Security Number, if it is not already on file. When required, an email will be sent from Humana@myworkday.com with instructions on how to add the information into your official application on Humana’s secure website.
Travel: While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.
Note:
This description reflects the current scope of the role and may be subject to change.
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Base pay range $86,300.00/yr - $118,700.00/yr
Overview Humana is advancing its member engagement strategy through intelligent automation and data-driven personalization. As Senior Associate, CRM Marketing Automation, you will be responsible for looking across marketing for opportunities to automate marketing campaigns and processes. This role is central to operationalizing lifecycle strategies, activating personalization frameworks, and ensuring campaign execution is scalable, compliant, and performance-driven.
You’ll work closely with campaign strategists, content creators, analytics partners, data strategists and MarTech architects to translate business goals into automated workflows that deliver timely, relevant, and personalized member experiences.
Key Responsibilities
Marketing Automation Execution: Partner with marketing agile pods to create automated campaigns and processes across inbound and outbound channels, such as email, SMS, push notifications, and calling channels using enterprise-grade marketing automation platforms.
Develop strategy for multi-step workflows, triggers, and decision logic to support lifecycle journeys, transactional communications, and behavioral targeting.
Leverage dynamic content, personalization tokens, and conditional logic to tailor messaging at scale.
Audience Management & Personalization: Design and manage audience segmentation strategies using CRM data, behavioral signals, and lifecycle attributes.
Design and activate Humana’s personalization framework, e.g., integrating member preferences, engagement history, etc into campaign logic.
Influence the broader personalization agenda by identifying scalable use cases and collaborating on data enablement.
Performance Optimization & Compliance: Monitor campaign performance metrics (e.g., deliverability, engagement, conversion) and provide actionable insights to improve targeting, timing, and content relevance.
Ensure all campaigns meet enterprise standards for compliance and internal governance policies.
Maintain rigorous QA processes for campaign builds, testing, and deployment.
Capability Development & Backlog Management: Manage the marketing automation data backlog, prioritizing enhancements, resolving platform issues, and identifying opportunities for innovation.
Collaborate with marketing technology teams to evaluate new features, troubleshoot technical challenges, and ensure platform health and scalability.
Cross-Functional Collaboration: Partner with campaign managers, content strategists, and analytics teams to align automation execution with strategic goals and member journey frameworks.
Work with MarTech architects to ensure automation logic is aligned with data infrastructure, tagging standards, and reporting frameworks.
Serve as a subject matter expert on CRM platform capabilities, automation best practices, and campaign orchestration.
Impact: This role enables Humana to deliver personalized, automated communications at scale—enhancing member satisfaction, improving campaign performance, and supporting enterprise growth.
Required Qualifications
Bachelor’s degree in marketing, Communications, Business, or related field
3+ years of hands-on experience in CRM marketing, campaign automation, or digital marketing
Proficiency with marketing automation platforms (e.g., Salesforce Marketing Cloud, Adobe Campaign, Oracle Eloqua) and CRM tools
Strong understanding of audience segmentation, personalization logic, and campaign orchestration
Experience with A/B testing, campaign QA, and performance optimization
Detail-oriented with strong organizational and project management skills
Preferred Qualifications
Experience in healthcare, insurance, or other regulated industries
Familiarity with customer data platforms (CDPs), journey orchestration tools, and dynamic content frameworks
Experience working in Agile or pod-based marketing environments
Knowledge of data privacy regulations (e.g., HIPAA, CAN-SPAM, GDPR) and compliance best practices
Exposure to scripting languages (e.g., AMPscript, JavaScript) or SQL for advanced personalization and data manipulation
Additional Information
Use your skills to make an impact
Travel: While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.
Benefits
Health benefits effective day 1
Paid time off, holidays, volunteer time and jury duty pay
401(k) retirement savings plan with employer match
Tuition assistance
Scholarships for eligible dependents
Parental and caregiver leave
Employee charity matching program
Network Resource Groups (NRGs)
Career development opportunities
Our Hiring Process As part of our hiring process for this opportunity, we may contact you via text message and email to gather more information using a software platform called HireVue. HireVue Text, Scheduling and Video technologies allow you to interact with us at the time and location most convenient for you. If you are selected to move forward from your application prescreen, you may receive correspondence inviting you to participate in a pre-recorded Voice, Text Messaging and/or Video interview. Your recorded interview will be reviewed and you will subsequently be informed if you will be moving forward to next round of interviews.
If you have additional questions regarding this role posting and are an Internal Candidate, please send them to the Ask A Recruiter persona by visiting go/Buzz and searching Ask A Recruiter! Please provide the requisition number so we may research your request quicker.
Humana values personal identity protection. Applicants may be asked to provide their Social Security Number, if it is not already on file. When required, an email will be sent from Humana@myworkday.com with instructions on how to add the information into your official application on Humana’s secure website.
Travel: While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.
Note:
This description reflects the current scope of the role and may be subject to change.
#J-18808-Ljbffr