Scale Virtually
We’re looking for a creative, data-driven Social Media Manager to amplify the brand’s voice and attract high-net-worth investors to the New Jersey market. The role works closely with Pete Tverdov, the company’s principal, focusing on brand growth through active engagement with a community of investors and prospective clients across multiple platforms. This position offers exposure to a business managing over $100M in real estate assets, the construction industry, and advanced investing strategies. The ideal candidate is highly organized, innovative, and confident.
Community Engagement & Reputation Management
Monitor, respond to, and actively request Google reviews to maintain a 4.8+ star rating and strengthen brand credibility.
Develop and maintain a strong five-star presence on Yelp through consistent review management and engagement.
Engage daily with comments, DMs, and messages across all platforms (Instagram, Facebook, YouTube, Reddit and LinkedIn).
Content Creation & Platform Management
Create and schedule purposeful and strategic weekly posts across key platforms to highlight portfolio performance, market insights, and client success stories.
Edit Instagram and Facebook posts, as well as YouTube thumbnails, and produce engaging Instagram Stories and Reels (minimum of two per week) designed to convert viewers into leads.
Edit construction updates, property tours, and YouTube videos focused on real estate investing.
Establish and moderate the r/NJRealEstateInvestors subreddit, curate engaging content, and drive community growth.
Design, update, and prepare monthly postcard mailers that support ongoing marketing and outreach efforts.
Strategic Investor Acquisition Campaigns
Run targeted paid ads and organic content campaigns that engage and convert accredited investors, 1031-exchange buyers, and high-net-worth individuals investing in New Jersey.
Support the creation and execution of ad campaigns aimed at engaging high-net-worth investors interested in New Jersey real estate opportunities.
Analytics & Reporting
Generate a monthly analytics report tracking impressions, engagement, leads, and deal performance.
Test and compare different creatives and captions to identify top-performing content.
2+ years managing social media for a real estate, finance, or B2C brand.
Proficient in Canva, Adobe Suite (Photoshop/Premiere), CapCut, and Meta/Google Ads Manager.
Ability to craft 60-second Reel scripts that turn everyday real estate visuals into engaging, cash-flow-driven narratives.
Data-driven mindset with the ability to interpret engagement metrics and explain performance insights beyond surface-level numbers.
Strong understanding of real estate investment principles, including cap rates, cash-on-cash returns, and 1031 exchanges, or the ability to quickly grasp complex investment concepts.
Agile and proactive, able to navigate a lean, fast-moving organization.
Operates with an ownership mindset, treating every lead and opportunity as if it directly impacts personal success.
Tools
Social Platforms: Instagram, Facebook, Reddit, Youtube, LinkedIn, Yelp
Content and Scheduling: Canva, Adobe Suite, CapCut
Meta/Google Ads Manager
Google Workspace
Email and communication platforms
Slack
55,000 - 60,000 PHP
HMO
PTO
#J-18808-Ljbffr
Community Engagement & Reputation Management
Monitor, respond to, and actively request Google reviews to maintain a 4.8+ star rating and strengthen brand credibility.
Develop and maintain a strong five-star presence on Yelp through consistent review management and engagement.
Engage daily with comments, DMs, and messages across all platforms (Instagram, Facebook, YouTube, Reddit and LinkedIn).
Content Creation & Platform Management
Create and schedule purposeful and strategic weekly posts across key platforms to highlight portfolio performance, market insights, and client success stories.
Edit Instagram and Facebook posts, as well as YouTube thumbnails, and produce engaging Instagram Stories and Reels (minimum of two per week) designed to convert viewers into leads.
Edit construction updates, property tours, and YouTube videos focused on real estate investing.
Establish and moderate the r/NJRealEstateInvestors subreddit, curate engaging content, and drive community growth.
Design, update, and prepare monthly postcard mailers that support ongoing marketing and outreach efforts.
Strategic Investor Acquisition Campaigns
Run targeted paid ads and organic content campaigns that engage and convert accredited investors, 1031-exchange buyers, and high-net-worth individuals investing in New Jersey.
Support the creation and execution of ad campaigns aimed at engaging high-net-worth investors interested in New Jersey real estate opportunities.
Analytics & Reporting
Generate a monthly analytics report tracking impressions, engagement, leads, and deal performance.
Test and compare different creatives and captions to identify top-performing content.
2+ years managing social media for a real estate, finance, or B2C brand.
Proficient in Canva, Adobe Suite (Photoshop/Premiere), CapCut, and Meta/Google Ads Manager.
Ability to craft 60-second Reel scripts that turn everyday real estate visuals into engaging, cash-flow-driven narratives.
Data-driven mindset with the ability to interpret engagement metrics and explain performance insights beyond surface-level numbers.
Strong understanding of real estate investment principles, including cap rates, cash-on-cash returns, and 1031 exchanges, or the ability to quickly grasp complex investment concepts.
Agile and proactive, able to navigate a lean, fast-moving organization.
Operates with an ownership mindset, treating every lead and opportunity as if it directly impacts personal success.
Tools
Social Platforms: Instagram, Facebook, Reddit, Youtube, LinkedIn, Yelp
Content and Scheduling: Canva, Adobe Suite, CapCut
Meta/Google Ads Manager
Google Workspace
Email and communication platforms
Slack
55,000 - 60,000 PHP
HMO
PTO
#J-18808-Ljbffr