The Dinerstein Companies
National Marketing Coordinator
The Dinerstein Companies, Houston, Texas, United States, 77246
Overview
The Dinerstein Companies (TDC) is seeking a Houston-based National Marketing Coordinator to support a portfolio of student housing and conventional multifamily properties. This position reports to the Vice President of Marketing and Management Services and works closely with Portfolio Directors, Strategy Managers, and onsite teams to implement innovative marketing strategies that drive leasing and financial performance. The Marketing Coordinator is a key member of our corporate support team, contributing creative ideas and project management expertise in a fast paced, team-centric environment.
Responsibilities
Collaborate with the VP of Marketing to implement marketing objectives, creative direction, and ensure brand consistency within approved budgets.
Participate in weekly calls with VPs, Portfolio Directors, Strategy Managers, and onsite teams to strategize on property-specific marketing plans.
Meet weekly with the VP of Marketing and the Marketing and Management Services Team (MMST) to prioritize projects.
Support property marketing efforts, including print collateral, signage, banners, website maintenance, advertising, and promotional items, working closely with in-house graphic designers or creative agencies.
Analyze digital marketing campaigns (SEO, PPC, online strategy) using tools like Google Analytics to plan, measure, and optimize results.
Monitor marketing budgets monthly, providing suggestions based on leasing velocity, and communicate overages or savings to the VP of Marketing.
Assist onsite teams in brainstorming outreach ideas, resident events, housing fairs, and overall event planning.
Develop and maintain effective relationships with vendors (printers, creative firms, digital partners, photographers, sign vendors) and management, ensuring timely delivery of marketing materials.
Support special projects and innovative programs related to TDC and property branding as assigned by the VP of Marketing.
Qualifications & Requirements To perform this job successfully, an individual must be able to perform each essential duty. Must be an organized, efficient, and detail oriented multi-tasker, have excellent verbal communication and creative writing skills, be tech and social media savvy, and be able to work as part of a team and willing to pitch in where needed. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
The ideal candidate for the National Marketing Coordinator role would have the following qualifications:
BA degree in advertising, marketing, communications, or related field preferred.
Experience in multifamily/residential real estate marketing.
Experience in Canva for designing graphics.
Willingness to learn digital and AI marketing strategy.
Excellent organizational skills
Experience in effective communication with a diverse group of audiences
About The Dinerstein Companies The Dinerstein Companies (TDC) has been building and managing the nation’s finest apartment communities for over sixty years with a focus on quality, integrity, and sustainability. As one of the nation’s largest developers of multi-family and student housing, TDC has completed over fifty-two thousand apartment units in twenty-six states. The company is also one of the leading “green” developers in the country with a total of $1.3 Billion in LEED product completed or currently under construction. Whether it’s luxury mid-rise, high-rise conventional, or the most innovative off-campus student housing, TDC has the experience, expertise, and reputation for developing the best properties possible.
TDC has directed the leasing and management at more than 46 locations in 28 states, with most student locations adjacent to the nation’s largest public universities. Since 1997, TDC has been among the largest managers of new student lease-ups in the country and is recognized as a premier student housing manager and pioneer. Our sophisticated midrise properties are primarily urban developments built in the best markets ideal for convenience, walkability, transportation, and retail. The Management Team is involved throughout the entire process of pre-construction and development to ensure we build with our customers’ needs in mind.
Why Join The Dinerstein Companies We Are An Experience Company. Not a Management Company. We wake up each day with a renewed mission towards genuine hospitality and authentic care. We seek to build and encourage relationships that create lasting memories. People will know why we love our work by the way they feel after each encounter with our team and our communities. The extra degree of customer service makes all the difference. TDC looks for dynamic individuals who are eager to be the face of our company, brand, and property in the markets that we serve. Team members should embody the Core Values of The Dinerstein Companies: The TDC Way, Teamwork, Service, Safety, Commitment, Evolve, Celebration.
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The Dinerstein Companies (TDC) is seeking a Houston-based National Marketing Coordinator to support a portfolio of student housing and conventional multifamily properties. This position reports to the Vice President of Marketing and Management Services and works closely with Portfolio Directors, Strategy Managers, and onsite teams to implement innovative marketing strategies that drive leasing and financial performance. The Marketing Coordinator is a key member of our corporate support team, contributing creative ideas and project management expertise in a fast paced, team-centric environment.
Responsibilities
Collaborate with the VP of Marketing to implement marketing objectives, creative direction, and ensure brand consistency within approved budgets.
Participate in weekly calls with VPs, Portfolio Directors, Strategy Managers, and onsite teams to strategize on property-specific marketing plans.
Meet weekly with the VP of Marketing and the Marketing and Management Services Team (MMST) to prioritize projects.
Support property marketing efforts, including print collateral, signage, banners, website maintenance, advertising, and promotional items, working closely with in-house graphic designers or creative agencies.
Analyze digital marketing campaigns (SEO, PPC, online strategy) using tools like Google Analytics to plan, measure, and optimize results.
Monitor marketing budgets monthly, providing suggestions based on leasing velocity, and communicate overages or savings to the VP of Marketing.
Assist onsite teams in brainstorming outreach ideas, resident events, housing fairs, and overall event planning.
Develop and maintain effective relationships with vendors (printers, creative firms, digital partners, photographers, sign vendors) and management, ensuring timely delivery of marketing materials.
Support special projects and innovative programs related to TDC and property branding as assigned by the VP of Marketing.
Qualifications & Requirements To perform this job successfully, an individual must be able to perform each essential duty. Must be an organized, efficient, and detail oriented multi-tasker, have excellent verbal communication and creative writing skills, be tech and social media savvy, and be able to work as part of a team and willing to pitch in where needed. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
The ideal candidate for the National Marketing Coordinator role would have the following qualifications:
BA degree in advertising, marketing, communications, or related field preferred.
Experience in multifamily/residential real estate marketing.
Experience in Canva for designing graphics.
Willingness to learn digital and AI marketing strategy.
Excellent organizational skills
Experience in effective communication with a diverse group of audiences
About The Dinerstein Companies The Dinerstein Companies (TDC) has been building and managing the nation’s finest apartment communities for over sixty years with a focus on quality, integrity, and sustainability. As one of the nation’s largest developers of multi-family and student housing, TDC has completed over fifty-two thousand apartment units in twenty-six states. The company is also one of the leading “green” developers in the country with a total of $1.3 Billion in LEED product completed or currently under construction. Whether it’s luxury mid-rise, high-rise conventional, or the most innovative off-campus student housing, TDC has the experience, expertise, and reputation for developing the best properties possible.
TDC has directed the leasing and management at more than 46 locations in 28 states, with most student locations adjacent to the nation’s largest public universities. Since 1997, TDC has been among the largest managers of new student lease-ups in the country and is recognized as a premier student housing manager and pioneer. Our sophisticated midrise properties are primarily urban developments built in the best markets ideal for convenience, walkability, transportation, and retail. The Management Team is involved throughout the entire process of pre-construction and development to ensure we build with our customers’ needs in mind.
Why Join The Dinerstein Companies We Are An Experience Company. Not a Management Company. We wake up each day with a renewed mission towards genuine hospitality and authentic care. We seek to build and encourage relationships that create lasting memories. People will know why we love our work by the way they feel after each encounter with our team and our communities. The extra degree of customer service makes all the difference. TDC looks for dynamic individuals who are eager to be the face of our company, brand, and property in the markets that we serve. Team members should embody the Core Values of The Dinerstein Companies: The TDC Way, Teamwork, Service, Safety, Commitment, Evolve, Celebration.
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