Twine
Digital Marketing Specialist – Freelance Project
This role focuses on leveraging a high‑traffic YouTube Shorts channel to drive consistent ebook sales. The ideal candidate will develop and execute a content‑to‑conversion strategy, transforming short‑form video engagement into digital product purchases. You will be responsible for optimizing content, refining calls‑to‑action, and analyzing performance metrics to maximize conversions, all while maintaining an authentic and non‑intrusive approach. Collaboration on ad copy, hooks, and psychological triggers that resonate with viewers is essential. This is an opportunity to make a measurable impact on digital product sales through innovative marketing tactics.
Deliverables
Develop and implement a marketing strategy tailored to YouTube Shorts for ebook sales
Optimize short‑form video content to increase viewer engagement and conversion rates
Create or refine calls‑to‑action and bio links to drive traffic to the ebook sales page
Analyze channel and campaign metrics, providing actionable insights and recommendations
Collaborate on ad copy, video hooks, and psychological angles to improve conversion
Suggest and test new approaches for content‑to‑conversion optimization
Requirements
Proven experience in digital marketing, with a focus on YouTube Shorts or TikTok
Demonstrated success in selling digital products or ebooks online
Strong understanding of short‑form video content and audience engagement strategies
Ability to analyze data and adjust strategies based on performance metrics
Excellent communication and collaboration skills
Creative thinker with a results‑driven mindset
Familiarity with optimizing calls‑to‑action and bio links for conversions
Experience with performance‑based or commission‑based marketing is a plus
About Twine Twine is a leading freelance marketplace connecting top freelancers, consultants, and contractors with companies needing creative and tech expertise. Trusted by Fortune 500 companies and innovative startups alike, Twine enables companies to scale their teams globally.
Our Mission Twine's mission is to empower creators and businesses to thrive in an AI‑driven, freelance‑first world.
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Deliverables
Develop and implement a marketing strategy tailored to YouTube Shorts for ebook sales
Optimize short‑form video content to increase viewer engagement and conversion rates
Create or refine calls‑to‑action and bio links to drive traffic to the ebook sales page
Analyze channel and campaign metrics, providing actionable insights and recommendations
Collaborate on ad copy, video hooks, and psychological angles to improve conversion
Suggest and test new approaches for content‑to‑conversion optimization
Requirements
Proven experience in digital marketing, with a focus on YouTube Shorts or TikTok
Demonstrated success in selling digital products or ebooks online
Strong understanding of short‑form video content and audience engagement strategies
Ability to analyze data and adjust strategies based on performance metrics
Excellent communication and collaboration skills
Creative thinker with a results‑driven mindset
Familiarity with optimizing calls‑to‑action and bio links for conversions
Experience with performance‑based or commission‑based marketing is a plus
About Twine Twine is a leading freelance marketplace connecting top freelancers, consultants, and contractors with companies needing creative and tech expertise. Trusted by Fortune 500 companies and innovative startups alike, Twine enables companies to scale their teams globally.
Our Mission Twine's mission is to empower creators and businesses to thrive in an AI‑driven, freelance‑first world.
#J-18808-Ljbffr