Growth Marketing Engineer (Adobe)
Company: TELUS Digital
Location & Flexibility: Hybrid (2?3 days/week) at Charlottesville, VA; Durham, NC; Columbus, OH; Boston, MA.
Opportunity: As a Growth Marketing Engineer (Adobe) at TELUS Digital, you will empower Fortune 500 companies to achieve digital transformation goals using Adobe Experience Platform ecosystem, leading end?to?end creation and enablement of personalized user experiences.
Responsibilities
- Conduct discovery engagements to determine a clients optimal marketing tech stack and architecture within the Adobe Experience Platform ecosystem.
- Lead complex business/technical integrations across a variety of client apps and MarTech tools, focusing on Adobe Experience Platform applications.
- Create technical documentation for engineers outlining project needs by sprint following agile frameworks.
- Drive ongoing client success and satisfaction, determining engagement scopes, communicating with stakeholders, and understanding business goals and technology infrastructure.
- Train clients on maximizing the mobile growth stack, focusing on AEP, AJO, CJA, Adobe Campaign, and advising on technical and operational best practices.
- Manage ongoing marketing service engagements, outcomes?based analytics, and data reporting to demonstrate ROI for clients.
- Calibrate technology platforms to align with business metrics, including audience segmentation, analytics dashboards, email automation, and more.
- Resolve a wide range of customer needs from basic education to technical enablement and tactical operations within the Adobe Experience Platform ecosystem.
- Develop relationships with mobile technology vendors to foster strong partnerships and develop customized solutions for clients.
Qualifications
- Advanced knowledge of growth tools across the MarTech landscape such as Adobe Campaign, Braze, Marketo, Segment, mParticle, Branch, Appsflyer, Amplitude, Salesforce Marketing Cloud, Punchh.
- Adobe Experience Platform (AEP), Customer Data Platform (CDP), Adobe Journey Optimizer (AJO), and Customer Journey Analytics (CJA) are required.
- Deep expertise in designing, implementing, integrating, and maintaining best practices and ideal architecture for a companys MarTech stack with focus on Adobe Experience Platform.
- Education and experience: Masters in engineering, computer science, information technology, marketing, or related field with 2+ years of experience, or Bachelors with 3+ years, or 6+ years professional experience.
- Experience with data planning, orchestrating client data, integrating with data warehouses (Snowflake, AWS, GCP, BigQuery) and BI tools (Looker), and advanced reporting.
- Demonstrated ability to develop and lead multi?phase projects with cross?functional stakeholders.
- Strong consultative skills with exceptional written and verbal communication in client?facing technical, strategic, or account manager roles.
- Proven success leading diverse teams and mentoring colleagues.
- Advanced knowledge of data?driven marketing best practices: audience segmentation, personalization, retargeting, automation.
Equal Opportunity Employer
At TELUS Digital, we are proud to be an equal opportunity employer and are committed to creating a diverse and inclusive workplace. All aspects of employment are based on qualifications, merit, competence, and performance without regard to any protected characteristic.
Benefits
- Healthcare benefits - Medical, Vision, Dental (option for full coverage of individual medical premiums)
- Life & Disability Insurance
- 401K matching
- Flexible paid time off & paid company holidays
- Parental Leave
- Employee Assistance Program (EAP)
- And more!
- Individual compensation is based on factors unique to each candidate; role ranges reviewed and updated periodically.
Salary
USA Pay Range: $105,000 $129,000 USD
Additional Information
Seniority Level: Mid?Senior level
Employment Type: Full?time
Job Function: Marketing and Sales
Industries: IT Services and IT Consulting
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