Marketing Operations Manager

Overview

Michigan Virtual is seeking a Marketing Operations Manager to guide a talented team of marketing specialists and shape campaigns that impact K-12 education. Bring HubSpot skills, project management expertise, and leadership savvy to a mission-driven team transforming learning across Michigan. This position is located in Lansing, MI with a hybrid work option. Reports to the Sr. Director of Strategic Communications & Partnerships. Supervisory Responsibilities: Four (4) Direct Reports. Location: Lansing Office, Lansing, MI w/ Hybrid Opportunity. FLSA Status: Exempt. Hiring Salary Range: $74,500 - $83,500 annually.

Position Overview

The Marketing Operations Manager provides supervision and day-to-day support to a team of marketing specialists, each dedicated to a business unit. This role is a key member of the Strategic Communications & Partnerships team to ensure consistent branding, messaging, and operational efficiency using modern marketing theory and practices. The leader works independently to provide structure and direction, prioritizing work for the team while contributing to communications and creative asset creation across all units. This position tracks marketing collateral and campaign data to report and make recommendations on marketing strategy improvements. This position reports to the Sr. Director of Strategic Communications & Partnerships. The position is located at the Lansing, MI office with regular hybrid work during a typical work week.

About Michigan Virtual

Michigan Virtual is a Lansing-based nonprofit 501(c)(3) organization dedicated to advancing education through research, innovation, policy, and digital learning solutions. Our mission is to maximize learning and teaching by bringing together the best in people and technology. Our vision is to be Michigan's leader in innovation in education. We serve over 300 full- and part-time employees who are passionate about making a difference for students, educators, and families across Michigan.

What We Offer

• Competitive pay
• Medical, dental, and vision coverage effective on your date of hire
• 403(b) retirement plan with employer match
• 160 hours of vacation and 72 hours of sick leave annually
• Paid professional development
• Flexible scheduling and hybrid work options
• A supportive, people-first work environment

Our Culture

We believe in a culture of caring. At Michigan Virtual, every team member is welcomed, heard, and valued. Our monthly Culture Committee creates opportunities for connection, reviews staff feedback, and champions a positive workplace.

Strategic Focus

Our strategic plan guides us through 2030 as we help shape a more flexible and equitable K12 education system in Michigan. To learn more, visit the strategic plan page.

Work That Makes a Difference. Culture That Makes It Possible.

Apply now and help us build the future of education in Michigan.

Essential Functions & Responsibilities

• Supervise and support the Marketing Specialist team, including professional development and performance reviews.
• Coordinate deployment of the Marketing Specialist team for planned and ad hoc projects, aligning resources to organizational priorities.
• Oversee creation of marketing materials, campaigns, and digital content that reflect Michigan Virtuals brand.
• Support copywriting, editing, and graphic design as needed.
• Manage HubSpot CRM and related integrations; track and report social media campaign performance.
• Develop and monitor the annual marketing calendar, in coordination with Business Units and assigned Marketing personnel, ensuring projects are delivered on time and within budget.
• Partner effectively with business units, external educational organization partners, vendors and other stakeholders to build relationships, set expectations, and deliver marketing initiatives on time and within budget.
• Create and execute Scope Documents and revise as appropriate to meet changing needs and requirements.
• Regularly communicate the status of marketing projects to business units and management, including timelines, budget status, resources needed, and planned deliverables.
• Provide project management oversight using Wrike or other collaboration tools.

Required Knowledge, Skills & Abilities

• Proficiency with HubSpot CRM, project management tools (e.g., Wrike, ClickUp, Monday), and marketing analytics.
• Familiarity with digital marketing channels, including social media and email marketing.
• Strong project management, organizational, and leadership skills.
• Knowledge of and regular use of artificial intelligence tools to increase efficiency and effectiveness.
• Excellent written and verbal communication with attention to detail and accuracy.
• Ability to work professionally and collaboratively across teams and maintain confidentiality.
• Proficiency with Microsoft Office, Google Workspace, Adobe Creative Cloud, and Canva.
• Knowledge of educational marketing requirements (FERPA, COPPA, ADA/accessibility).
• Growth mindset and adaptability in a fast-paced environment.
• Able to execute and work on multiple concurrent assignments for multiple stakeholders.

Education & Experience

• Bachelors degree in Marketing, Communications, Graphic Design, or Business Administration.
• 35 years of supervisory experience with a record of team leadership.
• 5+ years of professional marketing or project management experience, preferably in education or nonprofit sectors.
• Proven success in managing campaigns across multiple service areas.
• Able to combine an overall understanding of marketing techniques and a comprehensive knowledge of promotion-related communications/media concepts, policies, practices, and procedures.

Preferred Qualifications

• Professional development or certification in marketing, project management, social media management and/or digital marketing tools.
• Experience in K12 education or nonprofit organizations.
• Familiarity with SEO, A/B testing, Google Ads + Analytics, LinkedIn, and WordPress.
• Familiarity with a CRM platform (such as HubSpot), project management tools (such as Wrike), platforms such as SharePoint or other related tools.
• Understanding of Michigans K12 education landscape.

Work Environment & Physical Demands

The work environment is typical of an office setting with hybrid flexibility. This role primarily involves working at a computer, participating in virtual and in-person meetings, and communicating with team members and partners. The position may require occasional travel to events or partner locations. Employees may need to remain in a stationary position for extended periods and use standard office equipment. Noise levels are generally low to moderate. Michigan Virtual is committed to creating an inclusive and accessible workplace. We will provide reasonable accommodation for qualified individuals with disabilities to perform the essential functions of the job. If you need reasonable accommodation or support to succeed in this role, please contact your manager or Human Resources to discuss your needs.

This position description is a general statement of required major duties and responsibilities performed on a regular and continuous basis; it is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee. This position description does not exclude other duties as assigned.

Seniority level

• Mid-Senior level

Employment type

• Part-time

Job function

• Marketing and Sales

Industries

• E-Learning Providers

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