Marketing Business Analyst (70707)

Join to apply for the Marketing Business Analyst (70707) role at Task Impetus Inc.

Overview

A marketing business analyst is responsible for strategizing marketing techniques and promotional content to create brand awareness across various media platforms. They evaluate current industry trends to identify business opportunities that generate revenue and pave the way for new partnerships. They also conduct data analysis of sales reports, adjusting objectives as needed to support clients requirements and deliverables.

Responsibilities

• Work with end users to analyse structure and flow of work, recommend and evaluate changes to improve operations.
• Proactively manage, track and analyse web design and development proposal process.
• Provide analysis for the channel and help implement and develop annual and long?term marketing and communication programs.
• Analyse channel potential by region and capture a clear picture of the business and provide suggestions for improvements.
• Develop and utilise clear metrics that define optimal levels of functionality, sustainability and compliance to verify deliverable quality.
• Manage supplier contracts and deliverables to produce highest quality output for lowest cost.
• Develop and execute new, innovative and optimal deployment methods.
• Provide analytical support to PR and communications teams during major events.
• Manage requests from stakeholders, evaluate problems and translate business user questions into actionable guidelines for technical/analytics teams.

Qualifications

• Bachelors or Masters Degree in Business, Marketing, or Administration.
• 2+ years market research or multi?channel marketing experience.
• Strong data skills comfortable analysing large data sets to create summaries, develop models and extract insights.
• Experience with online advertising platforms such as AdWords, Facebook and DoubleClick is a plus.
• High proficiency in Microsoft Office (Word, Excel, PowerPoint).
• Self?motivated, excellent problem?solving skills and ability to work efficiently in a fast?paced environment.

Benefits

• Increment at least 15% every six months.
• Relocation charges during project.
• Medical, dental and vision benefits after 60 days of employment.
• 401(k) retirement plan after 60 days of employment.

Sponsorship & International Candidates

• Employers confirmation letter/CPT letter/offer letter to submit to university within 90 days of OPT start.
• OPT extension letter for STEM qualified candidates.
• H1B sponsorship available once candidate joins client project.

Other Benefits

• Pre?job training with experienced trainers.
• Assignments and case studies during training.
• Mock sessions before interviews.
• Multiple interview rounds with different clients.
• Visa sponsorship.
• Training completion certificates.