Publishing Manager, Off-Platform Programming & Strategy Job at Netflix in Los An

Netflix is one of the world's leading entertainment services, with over 300 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.

The Netflix Publishing team (Tudum.com, Tudum Magazine, Netflix Podcasts) is seeking a strategic and relentlessly curious Manager to co-own the execution of Netflix Publishing's expansion into a truly "off-platform" world. This role is equal parts platform programmer, strategic partner, and innovative experimenter.

You'll partner closely with the Netflix UCAN social team to program our core owned channels (TikTok, Threads, Instagram, X) while simultaneously executing our expansion strategy onto new surfaces (e.g., Substack, Apple News, Apple Maps Guides, and beyond). You will be our team's expert on "what's next," constantly testing new tools and platforms to amplify our storytelling and drive measurable conversions, audience growth and engagement to Tudum.com.

You'll work in lockstep with the Manager, Publishing Social, to co-program content across the wider Netflix platform ecosystem and help bring "Publishing connective tissue" to our experimental efforts on new-to-us platforms like Reddit, Discord, and LinkedIn. You will also co-own the critical relationship with our social creative agency, guiding them to produce best-in-class work.

Responsibilities:

• Develop and execute daily, weekly, and monthly content programming strategies for Publishing's core owned channels in close collaboration with Manager, Publishing Social and Specialist, Off-Platform Prestige (TikTok, Threads, Instagram, X), ensuring alignment with editorial priorities, company priorities, brand voice and specific audience segments.
• Lead the tactical rollout onto new owned platforms (Substack, Apple News, etc.), tailoring content, cadence, and voice for each unique environment.
• Manage day-to-day workflow and content optimization on new platforms such as Apple News.
• Actively research, test, and scale new off-platform tools, technologies, and partnerships designed to amplify our storytelling and drive user conversion to Tudum.com.
• Partner with Manager, Publishing Social as a co-creative and operational lead for our social creative agency, managing briefs, feedback, budget, and performance to ensure best-in-class creative output.
• Partner with the Manager, Publishing Social, to co-program and syndicate Publishing content across the scaled Netflix ecosystem (Facebook, Instagram, Threads, X, and priority title-specific handles).
• Collaborate with Manager, Publishing Social on experimental "test-and-learn" agenda on emerging or new-to-us platforms (e.g., LinkedIn, Reddit, Roblox, Discord, Pinterest) to identify and scale new growth opportunities.
• Collaborate daily with Publishing Editorial, Creative Studios, and Discovery teams to ideate and produce platform-specific content that intercepts fans at the perfect moment in their viewing journey.
• Work cross-functionally with Publishing Editorial, Creative Studios, and Discovery to ensure our storytelling is platform-specific, timely, and reaches the right audience at the right moment.
• Analyze and report on platform performance, using data to inform content strategy, optimize for engagement and conversion and share key learnings with cross-functional stakeholders.

What We're Looking For (The Ideal Candidate):

• Experience: 7+ years in social media management, audience development, or digital partnerships, preferably within a major media, publishing, or entertainment brand.
• A "Beyond the Feed" Mindset: You have demonstrable experience writing strategy for and creating best-in-class formats beyond traditional, algorithmically-led social platforms and are comfortable testing new initiatives in new spaces.
• Conversion-Driven: You have a proven track record of using content to drive a specific business goal (e.g., site traffic, subscriptions, user acquisition). You think in terms of funnels and fan journeys, not just likes and shares.
• Agency & Partner Management: You have direct experience managing relationships with external partners, particularly creative agencies. You know how to write a great brief and give clear, constructive feedback to get the best work.
• Natural Collaborator: You can seamlessly navigate a complex organization, build consensus, and work fluidly across multiple teams (editorial, creative, social, data).
• Experimental & Analytical: You have an A/B testing mindset. You're obsessed with data, understand how to spot patterns within dashboards and data sets and are happy translating your findings into clear, accurate takeaways that help your colleagues make directional decisions. You use data to consistently optimize performance. You're not afraid to fail fast and learn.
• Digitally Fluent: You are deeply passionate about the current digital landscape and are the first person to explore new apps, tools, and platforms.
• Obsessive About Details: When it comes to making sure that every launch date, spelling and publish time is 100% correct and factual, you're as Type-A as they come.
• Exceptional project management, communication, and presentation skills.

Our compensation structure consists solely of an annual salary; we do not have bonuses. You choose each year how much of your compensation you want in salary versus stock options. To determine your personal top of market compensation, we rely on market indicators and consider your specific job family, background, skills, and experience to determine your compensation in the market range. The range for this role is $170,000 - $300,000.

Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.

We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service. In Summary: Netflix Publishing team (Tudum.com, Tudum Magazine, Netflix Podcasts) is seeking a Manager to co-own the execution of Netflix Publishing's expansion into a truly "off-platform" world . This role is equal parts platform programmer, strategic partner, and innovative experimenter . You'll partner closely with the Netflix UCAN social team to program our core owned channels (TikTok, Threads, Instagram, X) while simultaneously executing our expansion strategy onto new surfaces . En Español: Netflix es uno de los principales servicios de entretenimiento del mundo, con más de 300 millones de miembros pagados en 190 países que disfrutan de la expansión de Netflix Publishing en un mundo verdaderamente "fuera a la plataforma". Los miembros pueden jugar, pausar y reanudar ver tanto como quieran, en cualquier momento, en todo lugar, y pueden cambiar sus planes en cualquier tiempo. El equipo de publicación de Netflix (Tudum.com, Tudum Magazine, Podcasts de Netflix) está buscando un gerente estratégico e implacablemente curioso para co-propietar la ejecución de la ampliación de Netflix Publication en un verdadero mundo "fuere a la plataforma". Esta función es igual por parte de programador, socio estratégico y experimento innovador. Responsabilidades: Desarrollar y ejecutar estrategias de programación de contenido diarias, semanales y mensuales para los canales principales propiedad de Publishing en estrecha colaboración con Manager, Publishing Social and Specialist, Off-Platform Prestige (TikTok, Threads, Instagram, X), asegurando la alineación con las prioridades editoriales, las priorías de la empresa, la voz de marca y segmentos específicos de audiencia. Dirigir el despliegue táctico a nuevas plataformas propias (Substack, Apple News, etc.), personalizar contenidos, cadencia y voz para cada entorno único. Gestionar el flujo de trabajo diario y optimización de contenidos en nuevas plataformes como Apple News. Investigar activamente, probar y escalar nuevas herramientas fuera de forma, tecnologías e alianzas diseñadas para garantizar la escala de historia y impulsar la conversión a una plataforma específica.Social Publishing Manager.com, junto con el gestor social, lidera un sistema operativo creativo que desarrolla y colabora con nuestra nueva agencia de publicidad en línea, Reddit, Facebook, Twitter, LinkedIn, Red Bullsearch y otros medios sociales para gestionar su mejor funcionamiento, así como crear oportunidades de desarrollo y creatividad sobre nuestro nuevo presupuesto, redes sociales (Reffectes). Colaborar diariamente con los equipos Publishing Editorial, Creative Studios y Discovery para idear y producir contenido específico de la plataforma que intercepte a los fanáticos en el momento perfecto de su viaje de visualización. Trabajar cross-funcionalmente con Publishing Editoral, Creative Studio y Discovery para garantizar que nuestra narración sea específica de las plataformas, oportuna y llegue al público adecuado en el tiempo correcto. Analizar e informar sobre el rendimiento de la Plataforma, utilizando datos para informar la estrategia de contenidos, optimizar el compromiso y la conversión y compartir conocimientos clave con partes interesadas transversales. Lo que buscamos (El candidato ideal): Experiencia: 7+ años en gestión de redes sociales, desarrollo de audiencias o asociaciones digitales, preferiblemente dentro de un gran medio de comunicación, publicación o marca de entretenimiento. Una mentalidad "Más del feed": Usted tiene una experiencia demostrable para escribir y gestionar los mejores resultados de sus esfuerzos en términos generales, especialmente si se trata de crear nuevos espacios de trabajo y servicios comerciales. Colaborador natural: Puede navegar sin problemas en una organización compleja, construir consenso y trabajar fluidamente a través de múltiples equipos (editorial, creativo, social, datos). Experimental & Analytical: Tiene un enfoque de prueba A/B. Está obsesionado con los datos, entiende cómo detectar patrones dentro de tableros de control y conjuntos de datos y está contento de traducir sus hallazgos en conclusiones claras y precisas que ayudan a sus colegas a tomar decisiones direccionales. Utiliza datos para optimizar el rendimiento constantemente. No tiene miedo de fracasar rápido y aprender. Si desea un alojamiento/ajuste por una discapacidad o cualquier otra razón durante el proceso de contratación, envíe una solicitud a su socio reclutador. Somos empleadores con igualdad de oportunidades y celebramos la diversidad, reconociendo que la diversión construye equipos más fuertes. Nos enfocamos seriamente e intelectualmente en la diversidade e inclusión.