Channel & Field Marketing Manager, West

Overview

Channel & Field Marketing Manager, West Critical Start.

About Critical Start: since 2012, we safeguard organizations from cyberattacks and shape the future of cybersecurity through innovative contributions. We operate in an agile, collaborative environment that values creativity, accountability, learning, and inclusivity.

What can we offer you?

• A chance to make an impact every dayprotecting customers and contributing to a greater mission.
• Collaboration with talented teammates who value accountability and growth.
• A commitment to continuous improvement and excellence.
• A culture of learning, innovation, and inclusivity where every idea matters.
• Recognition for being at the forefront of the industry.
• A supportive environment where your contributions matter.

Who You Are

Do you thrive on building strategic partnerships and driving impactful co-marketing initiatives? Are you skilled at developing strong relationships and creating compelling joint marketing campaigns? If you bring a creative mindset, a passion for collaboration, and a results-driven approach to channel marketing, wed love to have you on our team.

Were seeking an experienced Channel & Field Marketing Manager, West to develop and execute strategic marketing programs with channel partners, drive joint demand generation, and enhance partner engagement through innovative campaigns and events in your geography. The ideal candidate is proactive, skilled in relationship-building, and able to work independently in a fast-paced environment.

What You Will Be Doing

• Partner with sales and channel teams to plan and execute regional events that drive revenue and strengthen relationships with key partners.
• Collaborate with channel partners to develop integrated marketing plans that generate demand and enhance sales engagement.
• Lead all aspects of physical and virtual channel event marketing, including email, social, and other promotional campaigns.
• Maintain detailed event briefs with organized information and clearly communicate expectations to internal and external stakeholders.
• Ensure timely lead processing and sales assignment by updating internal databases and tracking leads through the funnel to measure outcomes.
• Oversee company participation and sponsorship at regional events, including conferences, trade shows, networking events, dinners, and partner gatherings.
• Manage project expenses, negotiate costs, process invoices, track expenditures, and maintain detailed budget reports within financial guidelines.
• Travel as needed to events, overseeing logistics such as booth setup, swag distribution, lead scanning, and post-event follow-up.
• Track, analyze, and report on the effectiveness of field marketing programs weekly, optimizing strategies to maximize ROI.

What You Will Bring

Required Qualifications

• Experience: 3+ years of B2B field marketing experience, preferably in technology, with a focus on channel partnerships.
• Channel Marketing Expertise: Proven experience developing marketing programs with channel partners (VARs, National Partners, Alliance Partners).
• Education: Bachelors degree in marketing, communications, business, or related field.
• Collaboration & Relationship Building: Strong ability to engage diverse teams, articulate ideas, and follow through on commitments.
• Cross-Functional Coordination: Experience managing multiple internal and external teams to drive marketing initiatives.
• Project & Event Management: Ability to manage multiple events, programs, and stakeholders while aligning with business and sales objectives.
• Mindset & Work Ethic: Positive, team-oriented, proactive with a "get it done" approach.
• Technical Skills: Familiarity with Salesforce (SFDC) and Marketo.
• Detail-Oriented & Organized: Strong project coordination skills with tracking against deadlines.
• Communication Skills: Excellent written and verbal communication abilities.
• Software Proficiency: Microsoft PowerPoint, Word, and Excel.
• Travel: Ability to travel up to 30% of the time.
• Location: Remote role; candidates must be located on the West Coast.

What Its Like Working Here

We offer a dynamic, enjoyable, and rewarding work environment. Our work is meaningful, and we value not taking ourselves too seriously. We support casual dress and a collaborative, open-office style at our Plano, TX location, with spaces for collaboration and wellness.

Compensation and benefits include competitive salary with bonus potential, comprehensive healthcare, unlimited PTO, parental and military leave, dental and vision plans, life insurance, disability coverage, a 401(k) plan with matching, and employee assistance programs.

How to Apply

Interested candidates are invited to apply on our career site: https://www.criticalstart.com/careers/

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Advertising, Writing/Editing, and Marketing
• Industries: Computer and Network Security, Software Development, IT Services and IT Consulting

Critical Start is an equal opportunity employer. We invite applicants from all backgrounds and commitments to nondiscrimination and equal opportunity in employment.

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