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South Carolina REALTORS

South Carolina REALTORS is hiring: Video & Communications Specialist in Columbia

South Carolina REALTORS, Columbia, SC, US, 29228

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Title of Position:
Video & Communications Specialist

Department:
Communications/Marketing

Supervisor's Title: Sr. V.P. Communications & Director of Online Media

Start Date: January 5th, 2026

Nature of Position: The Video & Communications Specialist plays a key role in supporting the association's mission by developing and executing strategies that engage members, promote association initiatives, and enhance the REALTOR® brand. This position is responsible for creating compelling content across multiple channels, including video, newsletters, social media, the association website, and other marketing platforms.

The ideal candidate is a creative storyteller with strong writing, design, and project management skills who can balance day-to-day communication needs with long-term strategic goals.

Key Responsibilities:

Content Creation & Messaging

  • Ensure all messaging aligns with the association's voice, brand standards, and REALTOR® values.
  • Develop engaging copy for social media, events, and advocacy initiatives.
  • Assist in writing, editing, and publishing content for video, newsletters, email campaigns, website updates, press releases, and marketing materials.
Digital & Social Media Management
  • Manage and grow the association's social media presence across platforms (Facebook, Instagram, LinkedIn, etc.).
  • Monitor engagement and analytics to optimize performance and reach.
  • Support the development of digital campaigns to promote member programs, events, and services.
Video Production
  • Plan, script, film, and edit videos for social media, events, training, and member outreach.
  • Manage video production from concept to completion, including scheduling shoots, coordinating interviews, and editing footage.
  • Assist with production of podcasts, live streams & webinars.
  • Capture and produce live event video coverage, highlight reels, and promotional clips.
  • Maintain video library and ensure all video content aligns with the association's brand and messaging.
Web Design & Management
  • Update and maintain the association's website, ensuring content is accurate, timely, and user-friendly.
  • Collaborate with staff to develop new web pages and digital resources to enhance member experience.
  • Monitor website analytics and recommend improvements to usability and functionality.
  • Ensure the website follows brand guidelines and accessibility standards.
  • Provide basic tech support and troubleshooting for members experiencing website-related issues, coordinating with external vendors as needed.
Event & Program Support
  • Assist in promoting and coordinating association events, conferences, and member outreach efforts.
  • Create marketing materials and communications plans to increase event participation.
  • Provide on-site support for key events, including live social media coverage.
Branding & Member Engagement
  • Maintain brand consistency across all communications and marketing initiatives.
  • Collaborate with team members to identify new ways to engage members and showcase the value of REALTOR® membership.
  • Gather member feedback to improve communication strategies and services.
Public Relations & Advocacy
  • Assist with the creation and distribution of press releases and media kits.
  • Support advocacy communications to keep members informed about legislative and industry updates.
  • Build relationships with local media and community partners when appropriate.
Qualifications:
  • Education: Bachelor's degree in Communications, Mass Communications, Visual Communications, Marketing, Public Relations, Journalism, or related field (required).
  • Experience: 2-3 years of experience in communications, marketing, or public relations (association or real estate industry experience preferred).
  • Strong writing, editing, and storytelling skills with a keen eye for detail.
    Proficiency with social media platforms and digital marketing tools.
  • Experience with Adobe Creative Suite.
  • Knowledge of email marketing platforms (e.g., Constant Contact) and website CMS systems (e.g., WordPress).
  • Excellent organizational and project management skills with the ability to manage multiple priorities and meet deadlines.
  • Collaborative mindset and ability to work well with team members, leadership, and volunteers.
Additional Information:
  • Occasional travel may be required for events, conferences, or meetings.
  • Hybrid work environment