GRO
Overview
GRO, a boutique marketing agency, is seeking a skilled and motivated Advertising Manager to lead campaign strategy, management, and optimization across multiple digital platforms. In this role, you’ll oversee ad campaigns on Meta (Facebook/Instagram), TikTok, Google Ads, and Local Service Ads, ensuring that every campaign drives measurable growth and ROI for our clients. You’ll collaborate closely with our creative and strategy teams to align ad performance with broader marketing goals — helping clients expand reach, improve conversion rates, and scale effectively.
Responsibilities
- Plan, manage, and optimize paid advertising campaigns across Meta, TikTok, Google, and other digital platforms.
- Conduct keyword research, audience targeting, and competitor analysis to refine campaign strategy.
- Track and analyze campaign performance metrics (CTR, CPC, CPA, ROAS, etc.) and develop data-driven recommendations.
- Perform A/B testing on ad creative, copy, and targeting to maximize performance.
- Collaborate with designers and content creators to ensure visuals and messaging align with strategic goals.
- Stay informed on industry trends, algorithm updates, and new advertising features.
- Manage budgets efficiently to ensure optimal spend allocation and performance.
- Report on results, insights, and recommendations directly to senior leadership and client teams.
What We’re Looking For
- 3–5 years of experience managing paid media campaigns (agency experience preferred).
- Deep understanding of Meta Ads Manager, Google Ads, and TikTok Ads.
- Strong analytical skills with the ability to interpret campaign data and optimize for performance.
- Familiarity with conversion tracking, attribution modeling, and analytics platforms (Google Analytics, Tag Manager, etc.).
- Proven success in achieving measurable ROI across digital ad campaigns.
- Excellent communication and organization skills with the ability to manage multiple clients and deadlines.
- Google Ads or Meta Blueprint certifications are a plus.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Sales
Industries
Advertising Services