Nashville Public Radio is hiring: Marketing and Creative Director in Saint Paul

This is an exciting opportunity at the Department of Employment and Economic Development (DEED) to lead the agency’s marketing, social media, graphic design, digital and website development efforts. You’ll bring creativity, marketing prowess and a passion for Minnesota to lead this work and support staff in developing and promoting campaigns and managing DEED’s digital presence.

You’ll facilitate communications and marketing goals by serving as the point person for overseeing strategic planning for marketing, creative and digital strategies, branding initiatives and overall marketing activities for DEED. This position will oversee content generation through a variety of digital channels that promote an integrated marketing approach and communication strategy, and provide event and promotional support via marketing campaigns.

Join us to promote Minnesota to businesses and talent to meet DEED’s mission of empowering the growth of the Minnesota economy, for everyone.

Responsibilities

• Work with staff to create print and digital materials and oversee DEED websites to promote Minnesota’s strengths and individual DEED programs. Work with staff to envision and execute a strategy to promote the story of DEED’s work and available resources for the people of Minnesota, and ensure the agency’s work has maximum impact locally and globally.
• Oversee the development of an annual marketing plan and content calendar for the DEED brand. This will be done in coordination with the DEED Communications team, Economic Development staff, Minnesota Trade Office staff, Explore Minnesota, and other DEED senior leaders and program directors.
• Execute on all marketing plans created. Identify new audiences; create plans and campaigns to reach them and execute on those plans.
• Oversee the creation and publication of all marketing materials in line with promotional plans. Continually research current marketing, event, and advertising trends and incorporate effective tactics into promotional plans.
• Oversee DEED social media sites. Supervise the marketing coordinator who handles social media strategies, campaigns and analytics. Provide oversight for gathering data about social media accounts, tracking and monitoring the success of digital initiatives and generating reports.

This position is telework eligible. Staff are provided with the tools and equipment to be successful in a virtual work environment. Please note, the telework policy could change with notice based on business needs.

This posting may be used to fill multiple positions.

Minimum Qualifications

Please ensure that your resume clearly describes your experience in the areas listed and indicates the beginning and ending month and year for each job held. Only applicants whose resumes clearly demonstrate fulfillment of each of these minimum qualifications will be considered for this position.

Five (5) years* of marketing experience encompassing creating, writing and editing responsive and engaging social media, email and newsletter content (including graphics and written content), templates and campaigns for multiple audiences, for websites and multiple digital and traditional channels, with at least two (2) of those years in a leadership/supervisory role.

*Bachelor's degree in Marketing, Communication, Journalism or other closely related field as determined by the agency may substitute one (1) year of experience; master’s degree substitutes for eighteen (18) months of experience; PhD substitutes for twenty-four (24) months of experience.

• Ability to communicate effectively; strategically think, plan, develop, and implement marketing and communication plans; write for multiple audiences across multiple channels – marketing copy, social media posts, newsletters, etc.
• Ability to manage multiple staff and fast-paced timelines; operate efficiently; meet deadlines for web, graphic design, and marketing production; maintain multiple projects and handle frequent interruptions.
• Ability to lead graphic designers to create effective digital and print deliverables; understand and implement brand standards as DEED’s brand manager.
• Experience in coordinating multi-channel marketing campaigns across social media and digital platforms.
• Experience in using Content Management System (CMS), Search Engine Optimization (SEO), Search Engine Marketing (SEM), audience segmentation, and remarketing for effective implementation of marketing plans.

Benefits

As an employee, you'll have access to one of the most affordable health insurance plans in Minnesota, along with other benefits to help you and your family be well.

• Paid vacation and sick leave
• 12 paid holidays each year
• Low-cost medical, dental, vision, and prescription drug plans
• Fertility care, including IVF
• Diabetes care
• Dental and orthodontic care for adults and children
• 6 weeks paid leave for parents of newborn or newly adopted children
• Pension plan that provides income when you retire (after working at least three years)
• Employer paid life insurance to provide support for your family in the event of death
• Short-term and long-term disability insurance that can provide income if you are unable to work due to illness or injury
• Tax-free expense accounts for health, dental, and dependent care
• Resources that provide support and promote physical, emotional, social, and financial well-being

Support to help you reach your career goals:

• Training, classes, and professional development
• Federal Public Service Loan Forgiveness Program (Some positions may qualify for the Public Service Loan Forgiveness Program. For more information, visit the Federal Student Aid website at studentaid.gov)

Employee Assistance Program (EAP) for work/life support:

• A voluntary confidential program that helps employees and their families with life challenges that may impact overall health, personal well-being, or job performance
• Common sources of stress can be addressed through the EAP: mental health, relationship challenges (personal and work), grief and loss, finances, and legal issues
• Daily Living/Convenience Services: Chore services, home repair, trip planning, child/elder care

Programs, resources and benefits eligibility varies based on type of employment, agency, funding availability, union/collective bargaining agreement, location, and length of service with the State of Minnesota.