Email & SMS Marketing Manager/Designer

Email & SMS Marketing Manager – E-Commerce

Location: In-Office | Old Town Scottsdale, AZ

Salary: $70,000–$90,000

Company: Sleepyhead USA

About Sleepyhead

Sleepyhead is one of the fastest-growing brands in the sleep industry — recently named to the Inc. 5000 list of America’s fastest-growing private companies.

We’re a modern, Scottsdale-based e-commerce company shaking up the college sleep market with our premium mattress toppers and sleep essentials. Known for our high-performance products, data-driven marketing, and strong brand identity, Sleepyhead has built a loyal following of students, parents, and young adults who love better sleep (and better design).

As we expand into new product lines and retail channels, we’re looking for an Email & SMS Marketing Manager to take ownership of our lifecycle marketing and help us drive retention, revenue, and brand loyalty at scale.

Position Overview

We’re seeking a full-time, in-person Email & SMS Marketing Manager who will lead strategy, design, execution, and optimization of our Klaviyo and Attentive programs.

You’ll own the customer journey from signup to repeat purchase — designing and building visually compelling emailsthat engage our audience and drive measurable results. This role combines creative design with lifecycle strategy: you’ll be hands-on in tools like Figma, Canva, and Adobe Creative Suite to create on-brand email graphics, layouts, and templates that align with Sleepyhead’s aesthetic and voice.

You’ll also collaborate on ad creative and campaign alignment across Meta, TikTok, and other channels to ensure Sleepyhead’s message stays cohesive and impactful.

This role is perfect for someone who blends creative storytelling, design skills, and data-driven decision-making — someone who wants to join a high-momentum, entrepreneurial brand and grow with it.

Key Responsibilities Email & SMS Strategy, Design & Execution

• Manage all campaigns, flows, and automations in Klaviyo and Attentive.
• Design and build all emails, including layout, graphics, GIFs, and templates using Figma, Canva, or Adobe Creative Suite.
• Develop advanced segmentation and personalization to reach students, parents, and repeat buyers.
• Create A/B tests and data-backed experiments to improve engagement and revenue.
• Optimize deliverability, list health, and engagement KPIs (open rate, CTR, CVR, LTV).
• Build campaign calendars aligned with product drops, promotions, and key seasonal moments.
• Analyze results, identify trends, and recommend next steps to leadership weekly.

Lifecycle & Retention Marketing

• Map customer journeys and build multi-touchpoint strategies that drive retention and repeat purchase.
• Integrate data from Shopify, TikTok Shop, and other tools for precise segmentation.
• Partner with creative and ops teams to ensure cohesive messaging and visuals from ads to inbox.

Paid Media & Cross-Channel Support

• Support paid social campaigns by aligning creative and messaging with lifecycle strategy.
• Review cross-channel performance and collaborate on full-funnel campaign execution.
• Assist with budget pacing, projections, and ad + email performance reporting.

Reporting & Collaboration

• Maintain weekly dashboards tracking key lifecycle metrics and performance trends.
• Present insights, testing results, and growth recommendations directly to leadership.
• Collaborate closely with creative, operations, and product teams to bring integrated campaigns to life.

Qualifications

• 4+ years of experience in email/SMS marketing for an e-commerce or DTC brand.
• Graphic design experience required — proficiency in Figma, Canva, and Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Expert knowledge of Klaviyo, Attentive, or HubSpot (segmentation, automations, deliverability).
• Strong understanding of lifecycle marketing and customer retention strategies.
• Data-driven mindset with proficiency in Shopify, Google Analytics, and Google Sheets.
• Experience working cross-functionally with creative and performance teams.
• Excellent copywriting and storytelling instincts.
• Thrive in a fast-paced, high-growth environment where innovation is encouraged.

Why Sleepyhead?

• We’re a recognized leader in e-commerce growth (Inc. 5000 honoree).
• You’ll make a direct impact on one of the fastest-scaling sleep brands in the U.S.
• You’ll own key growth channels and have the freedom to innovate.
• You’ll work in a fun, ambitious, and purpose-driven culture in the heart of Old Town Scottsdale.

This position is full-time and in-person (Monday–Friday, 8:00am–4:30pm).

Benefits include: matching 401(k), health, dental, and vision insurance, paid holidays, and PTO.

Please do not apply if seeking remote or hybrid work.

Ready to Grow with Sleepyhead?

If you’re a creative, analytical marketer with a strong eye for design and a passion for email storytelling — ready to own the full lifecycle from concept to send — we’d love to meet you.

(Recruiters and agencies, please do not reach out.)