Vice President of Guest Marketing & Experiences

Vice President of Guest Marketing & Experiences About the Company Global operator of indoor recreation parks Industry Recreational Facilities and Services Type Privately Held, VC-backed Founded 2011 Employees 1001-5000 Categories Action Sports Aerial Sports Case Lawrence CircusTrix DNN DotNetNuke Extreme Recreation Gymnastics House of Trix Kevin Bull Mormonism Ninja Course Obstacle Course Parkour Provo Recreation Trampoline Parks Utah Market Research Specialties Indoor Trampoline Parks Ninja Obstacle Courses Extreme Air Sports Indoor Recreation & Entertainment About the Role The Company is seeking a VP of Guest Marketing and Experiences to lead the digital and lifecycle marketing strategy, with a focus on creating and enhancing the guest journey. The successful candidate will be responsible for owning and evolving the company's digital ecosystem, driving digital innovation, and leading the development of new digital products and features. This role requires a champion of joy through connection, with a customer-obsessed mindset, who can blend digital innovation with human experience to make every guest interaction unforgettable. The VP will also be tasked with overseeing the company's comprehensive loyalty strategy, designing reward structures, and creating in-park engagement programs that strengthen guest connection. Candidates for this role at The Company should have a Bachelor's degree in a relevant field, with an MBA or equivalent advanced degree preferred, and at least 12 years of marketing experience, including 7 years in senior leadership roles. A deep knowledge of modern MarTech ecosystems, proven expertise in lifecycle marketing, and a track record of improving customer retention and repeat purchase behavior are essential. The ideal candidate will be a strategic thinker, precise executor, and possess outstanding communication skills. Experience in B2C industries, particularly those with a focus on family entertainment, active lifestyle, or youth, is highly valued. The role demands a leader who can drive change, innovate, and collaborate across functions to ensure the guest experience is aligned with the brand's mission and values. Hiring Manager Title CCO Travel Percent 25% Functions Marketing