A2Z PHYSICAL THERAPY LLC
Outreach & Marketing Coordinator
A2Z PHYSICAL THERAPY LLC, Pikesville, Maryland, United States, 21208
Benefits
Bonus based on performance
Competitive salary
Flexible schedule
Free uniforms
Opportunity for advancement
Training & development
Position Summary The Community Outreach & Marketing Coordinator at a2z Physical Therapy will develop and implement strategic marketing initiatives to drive patient acquisition and retention, oversee business operations to optimize efficiency, and manage communication efforts to promote a2zs brand and services. The role requires a dynamic individual with a strong background in marketing, business administration, and healthcare operations.
Key Responsibilities
Visit local physician offices, attorneys, and community partners to promote a2z Physical Therapy services
Build and maintain strong referral relationships through regular contact
Plan and attend provider luncheons, health fairs, or networking events
Collect and encourage patient testimonials and online reviews
Support basic email marketing and social media efforts (Instagram, Facebook)
Distribute brochures and marketing materials throughout target areas
Track and report outreach activities and lead sources
Marketing Strategy & Execution
Develop and implement marketing strategies to increase patient volume and brand visibility.
Manage digital marketing efforts, including social media, email marketing, website content, and online advertising.
Analyze market trends and competitor activity to identify growth opportunities.
Coordinate promotional events, workshops, and community outreach programs.
Patient Relations & Communications
Oversee patient satisfaction initiatives and implement strategies to enhance the patient experience.
Develop patient communication plans, including newsletters, follow-up calls, patient reviews, and feedback surveys.
Maintain brand consistency across all patient-facing communication.
Establish and maintain relationships with referral sources, including attorneys, physicians, and other healthcare providers.
Develop targeted outreach strategies to build referral networks and increase patient referrals.
Represent a2z Physical Therapy at networking events, trade shows, and community functions.
Reporting, Analytics & Continuous Improvement
Track and report marketing performance metrics and provide actionable insights to leadership.
Develop regular reports on patient acquisition, marketing ROI, and business operations.
Conduct quarterly reviews of marketing strategies, identifying areas for optimization and growth.
Implement feedback loops to assess the effectiveness of marketing campaigns and adjust tactics as needed.
Qualifications
Bachelors degree in Marketing, Business Administration, Healthcare Management, or a related field.
Minimum 3 years of experience in marketing, business management, or healthcare administration.
Proven experience in digital marketing, social media management, and content creation.
Strong analytical skills and proficiency in data analysis and reporting.
Excellent communication, leadership, and project management skills.
Preferred Qualifications
Experience in the healthcare or physical therapy industry.
Knowledge of TheraOffice or similar practice management software.
Familiarity with Zapier, Google Workspace, and CRM platforms.
Work Environment
Office setting within a clinical environment.
Heavy local travel for networking and community outreach events.
Compensation & Benefits
Base salary ranging from $27,500 to $42,500 annually, based on experience and qualifications.
Commission and performance bonuses
Health, dental, vision insurance, and retirement options.
Paid time off, sick time, and holidays
A supportive, collaborative clinical environment with opportunities for professional growth.
The chance to deliver meaningful care to patients in their homes, reducing travel and stress for those in recovery.
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Bonus based on performance
Competitive salary
Flexible schedule
Free uniforms
Opportunity for advancement
Training & development
Position Summary The Community Outreach & Marketing Coordinator at a2z Physical Therapy will develop and implement strategic marketing initiatives to drive patient acquisition and retention, oversee business operations to optimize efficiency, and manage communication efforts to promote a2zs brand and services. The role requires a dynamic individual with a strong background in marketing, business administration, and healthcare operations.
Key Responsibilities
Visit local physician offices, attorneys, and community partners to promote a2z Physical Therapy services
Build and maintain strong referral relationships through regular contact
Plan and attend provider luncheons, health fairs, or networking events
Collect and encourage patient testimonials and online reviews
Support basic email marketing and social media efforts (Instagram, Facebook)
Distribute brochures and marketing materials throughout target areas
Track and report outreach activities and lead sources
Marketing Strategy & Execution
Develop and implement marketing strategies to increase patient volume and brand visibility.
Manage digital marketing efforts, including social media, email marketing, website content, and online advertising.
Analyze market trends and competitor activity to identify growth opportunities.
Coordinate promotional events, workshops, and community outreach programs.
Patient Relations & Communications
Oversee patient satisfaction initiatives and implement strategies to enhance the patient experience.
Develop patient communication plans, including newsletters, follow-up calls, patient reviews, and feedback surveys.
Maintain brand consistency across all patient-facing communication.
Establish and maintain relationships with referral sources, including attorneys, physicians, and other healthcare providers.
Develop targeted outreach strategies to build referral networks and increase patient referrals.
Represent a2z Physical Therapy at networking events, trade shows, and community functions.
Reporting, Analytics & Continuous Improvement
Track and report marketing performance metrics and provide actionable insights to leadership.
Develop regular reports on patient acquisition, marketing ROI, and business operations.
Conduct quarterly reviews of marketing strategies, identifying areas for optimization and growth.
Implement feedback loops to assess the effectiveness of marketing campaigns and adjust tactics as needed.
Qualifications
Bachelors degree in Marketing, Business Administration, Healthcare Management, or a related field.
Minimum 3 years of experience in marketing, business management, or healthcare administration.
Proven experience in digital marketing, social media management, and content creation.
Strong analytical skills and proficiency in data analysis and reporting.
Excellent communication, leadership, and project management skills.
Preferred Qualifications
Experience in the healthcare or physical therapy industry.
Knowledge of TheraOffice or similar practice management software.
Familiarity with Zapier, Google Workspace, and CRM platforms.
Work Environment
Office setting within a clinical environment.
Heavy local travel for networking and community outreach events.
Compensation & Benefits
Base salary ranging from $27,500 to $42,500 annually, based on experience and qualifications.
Commission and performance bonuses
Health, dental, vision insurance, and retirement options.
Paid time off, sick time, and holidays
A supportive, collaborative clinical environment with opportunities for professional growth.
The chance to deliver meaningful care to patients in their homes, reducing travel and stress for those in recovery.
#J-18808-Ljbffr