Tata Consultancy Services is hiring: Creative Director, Copywriter in New York

Creative Director, Copywriter TCS Interactive

Team: Creative (Brand + Experience) | Reports to: Group Creative Director

Job Description This role is for creatives who refuse to choose between craft and performance. TCS Interactive pairs enterprise-grade engineering with world-class creativity. We turn the systems clients already rundata, personalization, AIinto brand platform ideas that earn attention and drive outcomes. Our ambition: work that wins Lions for craft and Effies for performance. You'll be part of the founding creative team building something new. Working directly with our Group Creative Directors, you'll be hands-on across breakthrough brand campaigns and shippable digital experiences. You're the maker-leader: leading concepting sessions, crafting the work yourself, and raising the bar for the team around you. This is a builder role. You'll have direct mentorship from senior leadership, access to engineering firepower most agencies can't touch, and real input into how we work. The tradeoff: you're building the practice while producing the work. High output, high growth, high visibility. Craft & Execution You'll lead ideation and bring concepts to life across every touchpoint.
• Generate high-volume concepts that ladder to the organizing idea: from brand platform through to social, activation, and product flows.
• Own craft execution: write scripts, art direct shoots, direct interactive experiences, cut social edits. Fluency in generative-AI tools is a big plus. You're hands-on until the work ships.
• Present work internally and to clients with clarity and conviction; defend creative decisions and incorporate feedback without losing the idea.
• Use contemporary tools to move fast: boards, Figma prototypes, gen-AI exploration. Know when to polish for craft and when to ship for speed.
• Build reusable systems as you go: design templates, tone guides, motion patterns. Make the next round easier and smarter. Digital & Interactive Brand ideas need to work in-market, not just win in the deck.
• Direct the creation of end-to-end digital experiences (web/app/email) that extend the brand platform; collaborate with UX, product, and engineering to ship.
• Ensure interaction craft matters: motion quality, accessibility, responsive behavior, performance optimization.
• Connect creative choices to business outcomes: click-through, conversion, engagement. Learn what works and iterate. Collaboration & Growth You're building the practice alongside the GCD team and the CCO.
• Partner with Strategy, Production, and Engineering to scope work, manage timelines, and ship on schedule.
• Contribute to team rituals, creative standards, and new-business efforts; help shape how this team works.
• Mentor junior creatives; create an environment where people do their best work.

Qualifications
• 610 years at agencies or studios that win, with 2+ years leading wo rk as a CD or ACD.
• Portfolio of recognized brand campaigns and shipped digital work; show ideas that moved the needle culturally or commercially.
• Led projects from brief to launch: concepting production delivery optimization.
• Collaborated across disciplines (strategy, UX, engineering, production) to bring integrated ideas to life.
• Presented work to clients and stakeholders; you can tell the story of the idea and bring people along.
• You've been the lead creative on work that shipped. Not just pitched. You'll thrive here if:
• You've worked in regulated categories where every word gets lawyered (finance, healthcare, pharma, gen-AI)
• You've designed and shipped digital experiences, not just concepted them
• You love the making as much as the thinking
• You've built a case study from scratch and walked a room through it
• You're energized by feedback, iteration, and building something new! Not just maintaining what exists

Location: New York, NY Onsite

Salary Range: $176,800-$225,000 a year

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