Nashville Public Radio is hiring: Marketing Manager in New York

Overview

The first marketing hire at Pathways.

Location: New York City, in-person 4 days/week

Compensation: $110,000–$140,000 + equity

Experience: 6+ years professional experience

Pathways is a fast-growing climate tech startup helping manufacturers decarbonize the built environment. Our platform empowers manufacturers to radically improve how they collect, report, and act on environmental data.

We’ve landed industry-leading customers. We’re growing fast. And now we’re hiring our first full-time marketing role that will shape how we tell our story, connect with customers, and build a category-defining brand in climate tech.

Ready to build something that matters—and win while doing it?

Pathways is a fast-growing climate tech startup helping manufacturers decarbonize the built environment. Our platform empowers manufacturers to radically improve how they collect, report, and act on environmental data.

We’ve landed industry-leading customers. We’re growing fast. And now we’re hiring our first full-time marketing role that will shape how we tell our story, connect with customers, and build a category-defining brand in climate tech.

Responsibilities

• Build content and collateral that empowers sales — one-pagers, decks, case studies, and product overviews.
• Help define our brand identity and ensure consistency across all assets.
• Drive cross-channel campaigns (newsletter, LinkedIn, direct mail, and more) that deepen relationships with enterprise accounts.
• Lead customer storytelling end-to-end — from interviews to final publication — highlighting ROI, process improvements, and climate impact.
• Own our event strategy and execution — from Pathways-hosted breakfasts and webinars to conference activations — ensuring consistent, high-quality representation.

Qualifications

• 6+ years of B2B product marketing or content marketing experience.
• Proven ability to create compelling narratives for technical products — turning complex workflows into simple, credible stories.
• Strong writing and storytelling instincts, with a portfolio that includes case studies, campaigns, or long-form content.
• Experience owning campaigns end-to-end: from strategy and creative direction to production and distribution.
• A bias for execution in a high-autonomy, early-stage environment — you’re equally comfortable writing a post yourself and managing a creative partner.

Why Pathways

• You’ll be the first full-time marketing hire at Pathways, sitting at the heart of our strategy, positioning, and GTM execution.
• You will work directly with Pathways’ founders to define how Pathways tells its story to manufacturers across the built environment.
• You will have the autonomy to build, iterate, and try new things, in an environment that values creativity.
• You will make a real impact: our customers are making cleaner, greener materials for the built world.

Ready to build something that matters—and win while doing it?

Then show us.