Sam's Club
Senior Manager Marketing, Online Marketing
Sam's Club, Bentonville, Arkansas, United States, 72712
Base pay range
$90,000.00/yr - $180,000.00/yr
Position Summary: We’re looking for a hands‑on leader who can own the end‑to‑end email program for Sam’s Club—strategy and execution. You’ll translate business priorities into high‑impact member emails, design an expressive and clickable primary banner/hero system, and scale personalization across lifecycle and triggered journeys. You’ll know the constraints and realities of email (rendering quirks, deliverability, frequency caps, MPP, clipping) and still deliver results—partnering with internal teams and technical vendors to build, ship, and optimize fast. If you can move seamlessly from keyboard to boardroom—coding, QA’ing, and launching one hour, then aligning senior leaders the next—this role is for you.
What You’ll Do
Assess & set the plan
Audit the email program end to end: strategy, creative system (especially the primary banner/hero), templates, personalization/data feeds, triggered journeys, QA, deliverability, frequency, and vendor/ESP setup.
Establish baselines and a 12‑month growth roadmap with quarterly targets for revenue per send, CTOR, conversion, deliverability, list health, and test velocity.
Define the message architecture: how a business goal becomes a clear primary message, subject line + preheader, and modular content hierarchy.
Elevate creative & execution
Ship a refreshed, impact‑first hero/banner system (responsive, darkmode friendly, accessible) that improves above‑the‑fold clarity and click concentration.
Stand up a test and learn operating cadence (hypotheses backlog, weekly launches, win repository) for subject lines, hero treatments, CTAs, and layout.
Implement a pre‑send QA checklist (rendering across top inboxes, link validation, tracking, alt text, image weight/clipping guardrails).
Scale personalization & triggers
Operationalize dynamic personalization (audience attributes, real‑time content, localized offers) using ESP templating (e.g., Liquid/Handlebars) and data feeds.
Build or enhance triggered journeys (welcome, cart/browse abandon, post‑purchase, replenishment, renewal/win back). Document eligibility rules, suppressions, prioritization, and failsafes; ensure sequencing plays nicely with batch sends and frequency caps.
Partner with technical vendors/ESP teams to codify repeatable modules that can be replicated across marketing and triggered sends.
Deliver predictable growth & reliability
Hit/beat your quarterly email revenue plan, improving revenue per email, CTOR, and conversion, while reducing unsubscribes/complaints and maintaining inbox placement.
Publish dashboards that matter (program level and journey level) and drive action—test winners promoted to templates, underperformers retired.
Maintain compliance and brand integrity (CANSPAM, CCPA/GDPR alignment, preference center, member first frequency management, accessibility).
Lead, partner, and improve
Write tight briefs, get hands on the keyboard to build in the ESP when needed (HTML/CSS/MJML), and QA with tools like Litmus/Email on Acid.
Coach a high‑performing team; align with Merch, Creative, Product, Data, and Legal; guide vendors to deliver on time, on budget, and to spec.
Continuously derisk and simplify: contingency plans for peak, platform changes, and data interruptions; processes that make great work faster.
What You’ll Bring
10+ years in email and owned channels, with end‑to‑end ownership of a scaled program (strategy → build → launch → measure → iterate).
Hand‑on craft: ability to turn a business objective into the primary message and translate it into a qualified, on‑brand Sam’s Club email—from subject line and preheader to an expressive, high‑impact hero/banner, scannable body, and crisp CTAs.
Technical fluency: confident editing HTML/CSS/MJML, applying templating languages (e.g., Liquid/Handlebars), and collaborating with technical vendors on data‑driven personalization and dynamic content feeds.
Trigger & logic mastery: you understand journey logic (eligibility, event triggers, suppressions, holdouts, prioritization, recency/frequency), and can document rules that scale across both marketing and triggered emails.
Personalization at scale: clear POV on what to personalize (offer, creative, timing), why it matters, and how to build it—from attribute mapping to content assembly—while respecting privacy and deliverability guardrails.
Deliverability & constraints savvy: you know the limitations of email (image blocking, Apple MPP, Gmail clipping, spam heuristics) and design around them (alt text, weight budgets, text‑image balance, sender health, SPF/DKIM/DMARC).
Measurement that moves business: you set and use program KPIs (revenue per send, CTOR, conversion, inbox placement, complaint/bounce rates, list growth quality), and you scale winners into reusable modules and templates.
Leadership & partnership: proven ability to mentor teams, align senior stakeholders, and hold agencies/ESP partners accountable to contractual terms, quality, and speed—while championing Sam’s Club values, ethics, inclusion, and the Open Door Policy.
Benefits At Sam's Club, we offer competitive pay as well as performance‑based bonus awards and other great benefits for a happier mind, body, and wallet.
Health benefits include medical, vision and dental coverage
Financial benefits include 401(k), stock purchase and company‑paid life insurance
Paid time off benefits include PTO, parental leave, family care leave, bereavement, jury duty, and voting. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes.
Other benefits include short‑term and long‑term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
Live Better U is a company‑paid education benefit program for full‑time and part‑time associates in Walmart and Sam's Club facilities.
Minimum Qualifications
Bachelor’s degree in Business, Behavioral Science, or related field and 3 years experience in digital media or related field OR 6 years experience in digital media or related field.
Preferred Qualifications
Managing Digital Media Vendors, including contract negotiation, Online Display Advertising, Supervisory experience
Masters: Business Administration
Primary Location 2101 Se Simple Savings Dr, Bentonville, AR 72712-4304, United States of America
#J-18808-Ljbffr
Position Summary: We’re looking for a hands‑on leader who can own the end‑to‑end email program for Sam’s Club—strategy and execution. You’ll translate business priorities into high‑impact member emails, design an expressive and clickable primary banner/hero system, and scale personalization across lifecycle and triggered journeys. You’ll know the constraints and realities of email (rendering quirks, deliverability, frequency caps, MPP, clipping) and still deliver results—partnering with internal teams and technical vendors to build, ship, and optimize fast. If you can move seamlessly from keyboard to boardroom—coding, QA’ing, and launching one hour, then aligning senior leaders the next—this role is for you.
What You’ll Do
Assess & set the plan
Audit the email program end to end: strategy, creative system (especially the primary banner/hero), templates, personalization/data feeds, triggered journeys, QA, deliverability, frequency, and vendor/ESP setup.
Establish baselines and a 12‑month growth roadmap with quarterly targets for revenue per send, CTOR, conversion, deliverability, list health, and test velocity.
Define the message architecture: how a business goal becomes a clear primary message, subject line + preheader, and modular content hierarchy.
Elevate creative & execution
Ship a refreshed, impact‑first hero/banner system (responsive, darkmode friendly, accessible) that improves above‑the‑fold clarity and click concentration.
Stand up a test and learn operating cadence (hypotheses backlog, weekly launches, win repository) for subject lines, hero treatments, CTAs, and layout.
Implement a pre‑send QA checklist (rendering across top inboxes, link validation, tracking, alt text, image weight/clipping guardrails).
Scale personalization & triggers
Operationalize dynamic personalization (audience attributes, real‑time content, localized offers) using ESP templating (e.g., Liquid/Handlebars) and data feeds.
Build or enhance triggered journeys (welcome, cart/browse abandon, post‑purchase, replenishment, renewal/win back). Document eligibility rules, suppressions, prioritization, and failsafes; ensure sequencing plays nicely with batch sends and frequency caps.
Partner with technical vendors/ESP teams to codify repeatable modules that can be replicated across marketing and triggered sends.
Deliver predictable growth & reliability
Hit/beat your quarterly email revenue plan, improving revenue per email, CTOR, and conversion, while reducing unsubscribes/complaints and maintaining inbox placement.
Publish dashboards that matter (program level and journey level) and drive action—test winners promoted to templates, underperformers retired.
Maintain compliance and brand integrity (CANSPAM, CCPA/GDPR alignment, preference center, member first frequency management, accessibility).
Lead, partner, and improve
Write tight briefs, get hands on the keyboard to build in the ESP when needed (HTML/CSS/MJML), and QA with tools like Litmus/Email on Acid.
Coach a high‑performing team; align with Merch, Creative, Product, Data, and Legal; guide vendors to deliver on time, on budget, and to spec.
Continuously derisk and simplify: contingency plans for peak, platform changes, and data interruptions; processes that make great work faster.
What You’ll Bring
10+ years in email and owned channels, with end‑to‑end ownership of a scaled program (strategy → build → launch → measure → iterate).
Hand‑on craft: ability to turn a business objective into the primary message and translate it into a qualified, on‑brand Sam’s Club email—from subject line and preheader to an expressive, high‑impact hero/banner, scannable body, and crisp CTAs.
Technical fluency: confident editing HTML/CSS/MJML, applying templating languages (e.g., Liquid/Handlebars), and collaborating with technical vendors on data‑driven personalization and dynamic content feeds.
Trigger & logic mastery: you understand journey logic (eligibility, event triggers, suppressions, holdouts, prioritization, recency/frequency), and can document rules that scale across both marketing and triggered emails.
Personalization at scale: clear POV on what to personalize (offer, creative, timing), why it matters, and how to build it—from attribute mapping to content assembly—while respecting privacy and deliverability guardrails.
Deliverability & constraints savvy: you know the limitations of email (image blocking, Apple MPP, Gmail clipping, spam heuristics) and design around them (alt text, weight budgets, text‑image balance, sender health, SPF/DKIM/DMARC).
Measurement that moves business: you set and use program KPIs (revenue per send, CTOR, conversion, inbox placement, complaint/bounce rates, list growth quality), and you scale winners into reusable modules and templates.
Leadership & partnership: proven ability to mentor teams, align senior stakeholders, and hold agencies/ESP partners accountable to contractual terms, quality, and speed—while championing Sam’s Club values, ethics, inclusion, and the Open Door Policy.
Benefits At Sam's Club, we offer competitive pay as well as performance‑based bonus awards and other great benefits for a happier mind, body, and wallet.
Health benefits include medical, vision and dental coverage
Financial benefits include 401(k), stock purchase and company‑paid life insurance
Paid time off benefits include PTO, parental leave, family care leave, bereavement, jury duty, and voting. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes.
Other benefits include short‑term and long‑term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
Live Better U is a company‑paid education benefit program for full‑time and part‑time associates in Walmart and Sam's Club facilities.
Minimum Qualifications
Bachelor’s degree in Business, Behavioral Science, or related field and 3 years experience in digital media or related field OR 6 years experience in digital media or related field.
Preferred Qualifications
Managing Digital Media Vendors, including contract negotiation, Online Display Advertising, Supervisory experience
Masters: Business Administration
Primary Location 2101 Se Simple Savings Dr, Bentonville, AR 72712-4304, United States of America
#J-18808-Ljbffr