Axon
At Axon, we’re on a mission to Protect Life. We’re explorers, pursuing society’s most critical safety and justice issues with our ecosystem of devices and cloud software. Like our products, we work better together. We connect with candor and care, seeking out diverse perspectives from our customers, communities and each other.
Life at Axon is fast-paced, challenging and meaningful. Here, you’ll take ownership and drive real change. Constantly grow as you work hard for a mission that matters at a company where you matter.
Your Impact As Product Marketing Manager for Axon Fusus, you will define how our real-time operations platform is positioned in the market. You’ll lead the creation of compelling messaging and go-to-market strategies that showcase how Fusus empowers public safety agencies with real-time situational awareness, faster response, and stronger coordination across units and jurisdictions. Collaborating with Product, Sales, and Marketing teams, you will drive awareness, adoption, and growth of Fusus, ensuring it stands out as the leading platform for operational clarity.
What You’ll Do Location:
Atlanta, Denver/Boulder, Scottsdale, or Seattle This role is based out of one of our locations and follows a hybrid schedule. We rely on in-person collaboration and ask that team members work onsite Tuesdays through Fridays, with flexibility to work remotely on Mondays, unless an approved workplace accommodation is in place.
Develop Product Positioning & Messaging:
Craft value propositions and messaging frameworks that resonate with public safety agencies and differentiate Fusus within the Axon ecosystem and third-party integrations.
Drive Go-to-Market Strategies:
Partner with Product Management, Sales, and Demand Generation to plan and execute launches, campaigns, and adoption initiatives.
Sales Enablement:
Create sales enablement materials, presentations, playbooks, and tools that equip the sales team to position and sell Fusus.
Customer Insights:
Gather and analyze market feedback to understand customer needs and operational use cases, translating insights into positioning and strategies.
Content Development:
Collaborate with Creative and Content teams to produce collateral such as videos, brochures, success stories, and case studies. Support thought leadership initiatives, webinars, and industry events.
Market and Competitive Analysis:
Conduct ongoing market and category analysis to inform product strategy and maintain differentiation.
Performance Measurement:
Track and report on the effectiveness of product marketing efforts, using data to optimize strategies.
Collaboration:
Work closely with cross‑functional teams to ensure alignment and consistency in messaging and execution.
What You Bring
5+ years of experience
in product marketing, preferably in SaaS, cloud platforms, or public safety technology.
Strong written and verbal communication skills , with the ability to craft compelling narratives and deliver engaging presentations.
Experience working on go‑to‑market strategies
for technical or complex products.
Experience marketing SaaS or cloud platforms
in highly regulated, mission‑critical industries (public safety, defense, healthcare, etc.).
Proven ability to collaborate cross‑functionally
and drive alignment across teams.
Analytical mindset
with experience measuring and optimizing marketing effectiveness using data‑driven insights.
Alignment with Axon’s values:
Aim Far:
Think big and challenge yourself.
Win Right:
Prioritize integrity and doing the right thing.
Own It:
Take responsibility and drive impactful results.
Join Forces:
Believe in the power of teamwork.
Be Obsessed:
Strive for excellence in everything you do.
Expect Candor:
Value open and honest communication.
90 Days at Axon First 30 Days
Understand the Product: Deep dive into Fusus capabilities, customer use cases, and market positioning.
Build Relationships: Connect with key stakeholders across Product, Sales, and Marketing to align on goals and priorities.
First 60 Days
Strategic Alignment: Contribute to the 2025 and beyond product marketing strategy for Fusus.
Quick Wins: Identify and implement improvements to existing sales enablement materials or messaging. Begin contributing to external-facing content such as customer success stories or campaign concepts.
90 Days & Beyond
Execute Strategies: Launch and support marketing initiatives to drive interest, awareness, adoption, and customer engagement.
Measure Success: Define KPIs and track effectiveness, using insights to optimize strategies.
Benefits that Benefit You
Competitive salary and 401(k) with employer match
Discretionary paid time off
Paid parental leave for all
Fitness programs
Emotional & mental wellness support
And yes, we have snacks in our offices
Pay Transparency Pay:
Axon is a total compensation company. The starting base pay for this role is between USD 93,750 in the lowest geographic market and USD 150,000 in the highest. Base pay depends on level, function, training, transferable skills, work experience, business needs, geographic market, and other factors. Benefits and other compensation are available to support you physically, financially, and emotionally. For more details, visit
axon.com/careers/benefits .
Don’t meet every single requirement? That’s okay. We’re committed to building diverse teams that reflect the communities we serve. If your experience doesn’t align perfectly, we encourage you to apply anyway.
Equal Opportunity Statement:
Axon is an equal opportunity employer that promotes justice, advances equity, values diversity, and fosters inclusion. We’re committed to hiring the best talent—regardless of race, creed, color, ancestry, religion, sex (including pregnancy), national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, genetic information, veteran status, or any other characteristic protected by applicable laws. If you have a disability or special needs that requires accommodation during the application or recruiting process, please email recruitingops@axon.com. Axon will not respond to inquiries for other purposes.
#J-18808-Ljbffr
Life at Axon is fast-paced, challenging and meaningful. Here, you’ll take ownership and drive real change. Constantly grow as you work hard for a mission that matters at a company where you matter.
Your Impact As Product Marketing Manager for Axon Fusus, you will define how our real-time operations platform is positioned in the market. You’ll lead the creation of compelling messaging and go-to-market strategies that showcase how Fusus empowers public safety agencies with real-time situational awareness, faster response, and stronger coordination across units and jurisdictions. Collaborating with Product, Sales, and Marketing teams, you will drive awareness, adoption, and growth of Fusus, ensuring it stands out as the leading platform for operational clarity.
What You’ll Do Location:
Atlanta, Denver/Boulder, Scottsdale, or Seattle This role is based out of one of our locations and follows a hybrid schedule. We rely on in-person collaboration and ask that team members work onsite Tuesdays through Fridays, with flexibility to work remotely on Mondays, unless an approved workplace accommodation is in place.
Develop Product Positioning & Messaging:
Craft value propositions and messaging frameworks that resonate with public safety agencies and differentiate Fusus within the Axon ecosystem and third-party integrations.
Drive Go-to-Market Strategies:
Partner with Product Management, Sales, and Demand Generation to plan and execute launches, campaigns, and adoption initiatives.
Sales Enablement:
Create sales enablement materials, presentations, playbooks, and tools that equip the sales team to position and sell Fusus.
Customer Insights:
Gather and analyze market feedback to understand customer needs and operational use cases, translating insights into positioning and strategies.
Content Development:
Collaborate with Creative and Content teams to produce collateral such as videos, brochures, success stories, and case studies. Support thought leadership initiatives, webinars, and industry events.
Market and Competitive Analysis:
Conduct ongoing market and category analysis to inform product strategy and maintain differentiation.
Performance Measurement:
Track and report on the effectiveness of product marketing efforts, using data to optimize strategies.
Collaboration:
Work closely with cross‑functional teams to ensure alignment and consistency in messaging and execution.
What You Bring
5+ years of experience
in product marketing, preferably in SaaS, cloud platforms, or public safety technology.
Strong written and verbal communication skills , with the ability to craft compelling narratives and deliver engaging presentations.
Experience working on go‑to‑market strategies
for technical or complex products.
Experience marketing SaaS or cloud platforms
in highly regulated, mission‑critical industries (public safety, defense, healthcare, etc.).
Proven ability to collaborate cross‑functionally
and drive alignment across teams.
Analytical mindset
with experience measuring and optimizing marketing effectiveness using data‑driven insights.
Alignment with Axon’s values:
Aim Far:
Think big and challenge yourself.
Win Right:
Prioritize integrity and doing the right thing.
Own It:
Take responsibility and drive impactful results.
Join Forces:
Believe in the power of teamwork.
Be Obsessed:
Strive for excellence in everything you do.
Expect Candor:
Value open and honest communication.
90 Days at Axon First 30 Days
Understand the Product: Deep dive into Fusus capabilities, customer use cases, and market positioning.
Build Relationships: Connect with key stakeholders across Product, Sales, and Marketing to align on goals and priorities.
First 60 Days
Strategic Alignment: Contribute to the 2025 and beyond product marketing strategy for Fusus.
Quick Wins: Identify and implement improvements to existing sales enablement materials or messaging. Begin contributing to external-facing content such as customer success stories or campaign concepts.
90 Days & Beyond
Execute Strategies: Launch and support marketing initiatives to drive interest, awareness, adoption, and customer engagement.
Measure Success: Define KPIs and track effectiveness, using insights to optimize strategies.
Benefits that Benefit You
Competitive salary and 401(k) with employer match
Discretionary paid time off
Paid parental leave for all
Fitness programs
Emotional & mental wellness support
And yes, we have snacks in our offices
Pay Transparency Pay:
Axon is a total compensation company. The starting base pay for this role is between USD 93,750 in the lowest geographic market and USD 150,000 in the highest. Base pay depends on level, function, training, transferable skills, work experience, business needs, geographic market, and other factors. Benefits and other compensation are available to support you physically, financially, and emotionally. For more details, visit
axon.com/careers/benefits .
Don’t meet every single requirement? That’s okay. We’re committed to building diverse teams that reflect the communities we serve. If your experience doesn’t align perfectly, we encourage you to apply anyway.
Equal Opportunity Statement:
Axon is an equal opportunity employer that promotes justice, advances equity, values diversity, and fosters inclusion. We’re committed to hiring the best talent—regardless of race, creed, color, ancestry, religion, sex (including pregnancy), national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, genetic information, veteran status, or any other characteristic protected by applicable laws. If you have a disability or special needs that requires accommodation during the application or recruiting process, please email recruitingops@axon.com. Axon will not respond to inquiries for other purposes.
#J-18808-Ljbffr