Axon
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Join Axon and be a Force for Good.
At Axon, we’re on a mission to Protect Life. We’re explorers, pursuing society’s most critical safety and justice issues with our ecosystem of devices and cloud software. Like our products, we work better together. We connect with candor and care, seeking out diverse perspectives from our customers, communities and each other. Life at Axon is fast-paced, challenging and meaningful. Here, you’ll take ownership and drive real change. Constantly grow as you work hard for a mission that matters at a company where you matter. Your Impact
As Product Marketing Manager for Axon Fusus, you will play a critical role in defining how Axon’s real-time operations platform is positioned in the market. You will lead the creation of compelling messaging and go-to-market strategies that showcase how Fusus empowers public safety agencies with real-time situational awareness, faster response, and stronger coordination across units and jurisdictions. Collaborating with Product, Sales, and Marketing teams, you will drive awareness, adoption, and growth of Fusus. You will ensure Fusus stands out as the leading platform for operational clarity, helping agencies respond faster, work smarter, and protect life when every second matters. What You’ll Do
Location: Atlanta, Denver/Boulder OR Scottsdale OR Seattle This role is based out of our Atlanta, Denver, Scottsdale, or Seattle location and follows a hybrid schedule. We rely on in-person collaboration and ask that team members work onsite Tuesdays through Fridays, with the flexibility to work remotely on Mondays, unless there is an approved workplace accommodation. Develop Product Positioning & Messaging: Craft value propositions and messaging frameworks that resonate with public safety agencies and differentiate Fusus as Axon’s real-time operations platform. Drive Go-to-Market Strategies: Partner with Product Management, Sales, and Demand Generation teams to plan and execute launches, campaigns, and adoption initiatives. Sales Enablement: Develop sales enablement materials, presentations, playbooks, and tools that equip the sales team to effectively position and sell Fusus. Customer Insights: Gather and analyze market feedback to deeply understand customer needs and operational use cases, translating insights into impactful positioning and strategies. Content Development: Collaborate with Creative and Content teams to produce engaging collateral such as videos, brochures, success stories, and case studies. Support thought leadership initiatives, such as webinars, customer stories, and industry events, to amplify Fusus’s leadership in real-time operations. Market and Competitive Analysis: Conduct ongoing market and category analysis to inform product strategy and ensure Fusus is differentiated in the real-time operations space. Performance Measurement: Track and report on the effectiveness of product marketing efforts, using data to optimize strategies. Collaboration: Work closely with cross-functional teams, including Product, Demand Generation, Digital Marketing, PR & Communications, and Sales, to ensure alignment and consistency in messaging and execution. What You Bring
5+ years of experience in product marketing, preferably in SaaS, cloud platforms, or public safety technology. Strong written and verbal communication skills, with the ability to craft compelling narratives and deliver engaging presentations. Experience working on go-to-market strategies for technical or complex products. Experience marketing SaaS or cloud platforms in highly regulated, mission-critical industries (public safety, defense, healthcare, etc.). Proven ability to collaborate cross-functionally and drive alignment across teams. Analytical mindset with experience measuring and optimizing marketing effectiveness using data-driven insights. Alignment with Axon’s values:
Aim Far: You think big and challenge yourself to push boundaries. Win Right: You prioritize integrity and doing the right thing. Own It: You take responsibility and drive impactful results. Join Forces: You believe in the power of teamwork. Be Obsessed: You strive for excellence in everything you do. Expect Candor: You value open and honest communication.
90 Days at Axon
First 30 Days
Understand the Product: Deep dive into Fusus capabilities, customer use cases, and market positioning. Build Relationships: Connect with key stakeholders across Product, Sales, and Marketing to align on goals and priorities. First 60 Days
Strategic Alignment: Contribute to the 2025 and beyond product marketing strategy for Fusus. Quick Wins: Identify and implement improvements to existing sales enablement materials or messaging. Begin contributing to external-facing content such as customer success stories, thought leadership pieces, or campaign concepts. 90 Days & Beyond
Execute Strategies: Launch and support marketing initiatives to drive interest, awareness, adoption, and customer engagement. Measure Success: Define KPIs and track the effectiveness of marketing efforts, using insights to optimize strategies. Benefits That Benefit You
Competitive salary and 401k with employer match Discretionary paid time off Paid parental leave for all Medical, Dental, Vision plans Fitness Programs Emotional & Mental Wellness support Learning & Development programs And yes, we have snacks in our offices Pay Transparency
The Pay: Axon is a total compensation company, meaning compensation is made up of base pay, bonus, and stock awards. The starting base pay for this role is between USD 93,750 in the lowest geographic market and USD 150,000 in the highest geographic market. Important Notes
This job description is not intended as, nor should it be construed as, exhaustive of all duties, responsibilities, skills, efforts, or working conditions associated with this job. The job description may change or be supplemented at any time in accordance with business needs and conditions. Some roles may also require legal eligibility to work in a firearms environment. Axon’s mission is to Protect Life and is committed to the well-being and safety of its employees as well as Axon’s impact on the environment. Equal Opportunity Statement
We are an equal opportunity employer that promotes justice, advances equity, values diversity and fosters inclusion. We’re committed to hiring the best talent — regardless of race, creed, color, ancestry, religion, sex (including pregnancy), national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, genetic information, veteran status, or any other characteristic protected by applicable laws, regulations and ordinances — and empowering all of our employees so they can do their best work.
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At Axon, we’re on a mission to Protect Life. We’re explorers, pursuing society’s most critical safety and justice issues with our ecosystem of devices and cloud software. Like our products, we work better together. We connect with candor and care, seeking out diverse perspectives from our customers, communities and each other. Life at Axon is fast-paced, challenging and meaningful. Here, you’ll take ownership and drive real change. Constantly grow as you work hard for a mission that matters at a company where you matter. Your Impact
As Product Marketing Manager for Axon Fusus, you will play a critical role in defining how Axon’s real-time operations platform is positioned in the market. You will lead the creation of compelling messaging and go-to-market strategies that showcase how Fusus empowers public safety agencies with real-time situational awareness, faster response, and stronger coordination across units and jurisdictions. Collaborating with Product, Sales, and Marketing teams, you will drive awareness, adoption, and growth of Fusus. You will ensure Fusus stands out as the leading platform for operational clarity, helping agencies respond faster, work smarter, and protect life when every second matters. What You’ll Do
Location: Atlanta, Denver/Boulder OR Scottsdale OR Seattle This role is based out of our Atlanta, Denver, Scottsdale, or Seattle location and follows a hybrid schedule. We rely on in-person collaboration and ask that team members work onsite Tuesdays through Fridays, with the flexibility to work remotely on Mondays, unless there is an approved workplace accommodation. Develop Product Positioning & Messaging: Craft value propositions and messaging frameworks that resonate with public safety agencies and differentiate Fusus as Axon’s real-time operations platform. Drive Go-to-Market Strategies: Partner with Product Management, Sales, and Demand Generation teams to plan and execute launches, campaigns, and adoption initiatives. Sales Enablement: Develop sales enablement materials, presentations, playbooks, and tools that equip the sales team to effectively position and sell Fusus. Customer Insights: Gather and analyze market feedback to deeply understand customer needs and operational use cases, translating insights into impactful positioning and strategies. Content Development: Collaborate with Creative and Content teams to produce engaging collateral such as videos, brochures, success stories, and case studies. Support thought leadership initiatives, such as webinars, customer stories, and industry events, to amplify Fusus’s leadership in real-time operations. Market and Competitive Analysis: Conduct ongoing market and category analysis to inform product strategy and ensure Fusus is differentiated in the real-time operations space. Performance Measurement: Track and report on the effectiveness of product marketing efforts, using data to optimize strategies. Collaboration: Work closely with cross-functional teams, including Product, Demand Generation, Digital Marketing, PR & Communications, and Sales, to ensure alignment and consistency in messaging and execution. What You Bring
5+ years of experience in product marketing, preferably in SaaS, cloud platforms, or public safety technology. Strong written and verbal communication skills, with the ability to craft compelling narratives and deliver engaging presentations. Experience working on go-to-market strategies for technical or complex products. Experience marketing SaaS or cloud platforms in highly regulated, mission-critical industries (public safety, defense, healthcare, etc.). Proven ability to collaborate cross-functionally and drive alignment across teams. Analytical mindset with experience measuring and optimizing marketing effectiveness using data-driven insights. Alignment with Axon’s values:
Aim Far: You think big and challenge yourself to push boundaries. Win Right: You prioritize integrity and doing the right thing. Own It: You take responsibility and drive impactful results. Join Forces: You believe in the power of teamwork. Be Obsessed: You strive for excellence in everything you do. Expect Candor: You value open and honest communication.
90 Days at Axon
First 30 Days
Understand the Product: Deep dive into Fusus capabilities, customer use cases, and market positioning. Build Relationships: Connect with key stakeholders across Product, Sales, and Marketing to align on goals and priorities. First 60 Days
Strategic Alignment: Contribute to the 2025 and beyond product marketing strategy for Fusus. Quick Wins: Identify and implement improvements to existing sales enablement materials or messaging. Begin contributing to external-facing content such as customer success stories, thought leadership pieces, or campaign concepts. 90 Days & Beyond
Execute Strategies: Launch and support marketing initiatives to drive interest, awareness, adoption, and customer engagement. Measure Success: Define KPIs and track the effectiveness of marketing efforts, using insights to optimize strategies. Benefits That Benefit You
Competitive salary and 401k with employer match Discretionary paid time off Paid parental leave for all Medical, Dental, Vision plans Fitness Programs Emotional & Mental Wellness support Learning & Development programs And yes, we have snacks in our offices Pay Transparency
The Pay: Axon is a total compensation company, meaning compensation is made up of base pay, bonus, and stock awards. The starting base pay for this role is between USD 93,750 in the lowest geographic market and USD 150,000 in the highest geographic market. Important Notes
This job description is not intended as, nor should it be construed as, exhaustive of all duties, responsibilities, skills, efforts, or working conditions associated with this job. The job description may change or be supplemented at any time in accordance with business needs and conditions. Some roles may also require legal eligibility to work in a firearms environment. Axon’s mission is to Protect Life and is committed to the well-being and safety of its employees as well as Axon’s impact on the environment. Equal Opportunity Statement
We are an equal opportunity employer that promotes justice, advances equity, values diversity and fosters inclusion. We’re committed to hiring the best talent — regardless of race, creed, color, ancestry, religion, sex (including pregnancy), national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, genetic information, veteran status, or any other characteristic protected by applicable laws, regulations and ordinances — and empowering all of our employees so they can do their best work.
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