Axon
Join Axon and Be a Force for Good
At Axon, we’re on a mission to Protect Life. We’re explorers, pursuing society’s most critical safety and justice issues with our ecosystem of devices and cloud software. Like our products, we work better together. We connect with candor and care, seeking out diverse perspectives from our customers, communities and each other. Life at Axon is fast-paced, challenging and meaningful. Here, you’ll take ownership and drive real change. Constantly grow as you work hard for a mission that matters at a company where you matter.
Your Impact As Product Marketing Director for Prepared by Axon, you’ll lead go-to-market strategy and messaging for the Prepared by Axon platform. The Prepared by Axon platform empowers Public Safety Answering Points (PSAPs) and Emergency Communication Centers (ECCs) across the US to utilize assistive AI to transform emergency response.
This is a Program Lead role: You will serve as the strategic lead for this platform, mentor an additional PMM, define positioning and messaging across this product family and ensure successful launches and adoption of this portfolio of products.
What You’ll Do
Lead GTM strategy for the Prepared by Axon platform
Develop and refine compelling product narratives that resonate with our target audiences, ensuring consistency across all channels
Mentor additional PMMs focused on supporting specific tools within this portfolio
Collaborate with Product to align roadmap communication and customer-facing messaging
Coordinate across Sales, Demand Gen, Brand, and Content for campaign development
Work with the Sales Enablement team to create and evolve sales enablement tools and product collateral
Serve as the strategic voice of Prepared by Axon across the entire organization
What You Bring
9–13 years of product marketing or GTM experience, preferably in B2B SaaS or govtech
Deep understanding of cloud software, workflow tools, and user‑centric storytelling
Proven track record launching products and leading positioning at a portfolio level
Exceptional collaboration skills across Product, Sales, Creative, and Strategy
Strong messaging, competitive, and enablement capabilities
Experience in public safety, justice, or regulated environments is a strong plus
AI Expectations in This Role You’ll use AI to support narrative development, competitor tracking, and persona‑based content iteration. As a Team Lead, you’ll also guide others in your pod to use AI tools to scale delivery, improve content quality, and deepen audience understanding.
Alignment with Axon’s Values
Aim Far
– You define and communicate the future of AI within PSAPs / ECCs
Win Right
– You advocate for solutions that serve both agencies and the public
Own It
– You own GTM outcomes, clarity, and team performance
Join Forces
– You collaborate with empathy, urgency, and clarity
Be Obsessed
– You care about the workflows that power safer communities
Expect Candor
– You deliver honest feedback and create strategic alignment
90 Days at Axon First 30 Days
Meet cross‑functional stakeholders and review GTM plans across Prepared by Axon
Audit messaging, product content, and sales materials
First 60 Days
Launch or relaunch a messaging framework or campaign initiative
Define resourcing plan needed to expand growth for the next 12 months
90 Days & Beyond
Serve as portfolio lead for GTM success across Prepared by Axon
Drive alignment between product roadmap and go‑to‑market execution
Benefits that Benefit You
Competitive salary and 401k with employer match
Discretionary paid time off
Paid parental leave for all
Medical, Dental, Vision plans
Fitness Programs
Emotional & Mental Wellness support
Learning & Development programs
And yes, we have snacks in our offices
Benefits listed herein may vary depending on the nature of your employment and the location where you work.
Diversity Don’t meet every single requirement? That’s okay. At Axon, we Aim Far. We think big with a long‑term view because we want to reinvent the world to be a safer, better place. We are also committed to building diverse teams that reflect the communities we serve. Studies have shown that women and people of color are less likely to apply to jobs unless they check every box in the job description. If you’re excited about this role and our mission to Protect Life but your experience doesn’t align perfectly with every qualification listed here, we encourage you to apply anyways. You may be just the right candidate for this or other roles.
Important Notes We are an equal opportunity employer that promotes justice, advances equity, values diversity and fosters inclusion. We’ve committed to hiring the best talent — regardless of race, creed, color, ancestry, religion, sex (including pregnancy), national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, genetic information, veteran status, or any other characteristic protected by applicable laws, regulations and ordinances — and empowering all of our employees so they can do their best work. If you have a disability or a special need that requires assistance or accommodation during the application or the recruiting process, please email recruitingops@axon.com.
Some roles may also require legal eligibility to work in a firearms environment.
Axon’s mission is to Protect Life and is committed to the well‑being and safety of its employees as well as Axon’s impact on the environment. All Axon employees must be aware of and committed to the appropriate environmental, health, and safety regulations, policies, and procedures. Axon employees are empowered to report safety concerns as they arise and activities potentially impacting the environment.
#J-18808-Ljbffr
Your Impact As Product Marketing Director for Prepared by Axon, you’ll lead go-to-market strategy and messaging for the Prepared by Axon platform. The Prepared by Axon platform empowers Public Safety Answering Points (PSAPs) and Emergency Communication Centers (ECCs) across the US to utilize assistive AI to transform emergency response.
This is a Program Lead role: You will serve as the strategic lead for this platform, mentor an additional PMM, define positioning and messaging across this product family and ensure successful launches and adoption of this portfolio of products.
What You’ll Do
Lead GTM strategy for the Prepared by Axon platform
Develop and refine compelling product narratives that resonate with our target audiences, ensuring consistency across all channels
Mentor additional PMMs focused on supporting specific tools within this portfolio
Collaborate with Product to align roadmap communication and customer-facing messaging
Coordinate across Sales, Demand Gen, Brand, and Content for campaign development
Work with the Sales Enablement team to create and evolve sales enablement tools and product collateral
Serve as the strategic voice of Prepared by Axon across the entire organization
What You Bring
9–13 years of product marketing or GTM experience, preferably in B2B SaaS or govtech
Deep understanding of cloud software, workflow tools, and user‑centric storytelling
Proven track record launching products and leading positioning at a portfolio level
Exceptional collaboration skills across Product, Sales, Creative, and Strategy
Strong messaging, competitive, and enablement capabilities
Experience in public safety, justice, or regulated environments is a strong plus
AI Expectations in This Role You’ll use AI to support narrative development, competitor tracking, and persona‑based content iteration. As a Team Lead, you’ll also guide others in your pod to use AI tools to scale delivery, improve content quality, and deepen audience understanding.
Alignment with Axon’s Values
Aim Far
– You define and communicate the future of AI within PSAPs / ECCs
Win Right
– You advocate for solutions that serve both agencies and the public
Own It
– You own GTM outcomes, clarity, and team performance
Join Forces
– You collaborate with empathy, urgency, and clarity
Be Obsessed
– You care about the workflows that power safer communities
Expect Candor
– You deliver honest feedback and create strategic alignment
90 Days at Axon First 30 Days
Meet cross‑functional stakeholders and review GTM plans across Prepared by Axon
Audit messaging, product content, and sales materials
First 60 Days
Launch or relaunch a messaging framework or campaign initiative
Define resourcing plan needed to expand growth for the next 12 months
90 Days & Beyond
Serve as portfolio lead for GTM success across Prepared by Axon
Drive alignment between product roadmap and go‑to‑market execution
Benefits that Benefit You
Competitive salary and 401k with employer match
Discretionary paid time off
Paid parental leave for all
Medical, Dental, Vision plans
Fitness Programs
Emotional & Mental Wellness support
Learning & Development programs
And yes, we have snacks in our offices
Benefits listed herein may vary depending on the nature of your employment and the location where you work.
Diversity Don’t meet every single requirement? That’s okay. At Axon, we Aim Far. We think big with a long‑term view because we want to reinvent the world to be a safer, better place. We are also committed to building diverse teams that reflect the communities we serve. Studies have shown that women and people of color are less likely to apply to jobs unless they check every box in the job description. If you’re excited about this role and our mission to Protect Life but your experience doesn’t align perfectly with every qualification listed here, we encourage you to apply anyways. You may be just the right candidate for this or other roles.
Important Notes We are an equal opportunity employer that promotes justice, advances equity, values diversity and fosters inclusion. We’ve committed to hiring the best talent — regardless of race, creed, color, ancestry, religion, sex (including pregnancy), national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, genetic information, veteran status, or any other characteristic protected by applicable laws, regulations and ordinances — and empowering all of our employees so they can do their best work. If you have a disability or a special need that requires assistance or accommodation during the application or the recruiting process, please email recruitingops@axon.com.
Some roles may also require legal eligibility to work in a firearms environment.
Axon’s mission is to Protect Life and is committed to the well‑being and safety of its employees as well as Axon’s impact on the environment. All Axon employees must be aware of and committed to the appropriate environmental, health, and safety regulations, policies, and procedures. Axon employees are empowered to report safety concerns as they arise and activities potentially impacting the environment.
#J-18808-Ljbffr