Forsyth Barnes
Manager, Growth and Lifecycle Marketing (Ref: 192445)
Forsyth Barnes, New York, New York, us, 10261
Manager, Growth and Lifecycle Marketing (Ref: 192445)
Title:
Manager, Growth & Lifecycle Marketing
Salary:
Up to $180,000 + bonus and benefits
Location:
New York City (Hybrid)
Sector:
SaaS
Contact:
kershia.broughton@forsythbarnes.com
Our client is an innovative solution-led organization, dedicated to developing innovative frameworks that elevate the user experience and support start‑up businesses to get up and off the ground faster than ever. With a relentless commitment to excellence, this organization prioritizes customer satisfaction and consistently aims to redefine standards and bring a brand new product and suite of services to the market.
As the Manager, Growth & Lifecycle Marketing you will be tasked with driving and scaling paid programs for a rapidly growing PLG, driving measurable acquisition growth. From analyzing paid campaign performance across all channels, to working with the data team to build attribution models and spending time optimizing email sequences to convert leads into paying customers.
Key Responsibilities
Own and scale all paid marketing channels including CRM and email, paid search, OOH, Ads and more with a particular focus on the growth and development of CRM and email.
Take ownership of lifecycle marketing campaigns to drive optimization.
Revamp and optimize CRM automation and internal marketing emails.
Lead all growth initiatives as the business grows from a start‑up to a mid‑size organization, including setting strategy and delivering on the execution.
Improve customer acquisition metrics and deep dive into the analytics underpinning performance.
Lean into the creative process to deliver excellent paid marketing campaigns.
Key Requirements
Must have 5+ years of experience in performance marketing with a background in PLG environments.
Have experience in B2B SaaS organizations, ideally at the start‑up stage or hyper growth.
Proven experience scaling paid marketing programs with significant budgets of $500k+ annual ad spend with proven ROI.
Managed CRM and email marketing campaigns utilizing tools such as Hubspot or Postmark.
Strong product marketing experience.
Hybrid working environment
10% Bonus and opportunity to gain equity
PTO including sick days, birthday off and national holidays
Health & Wellness stipend
Dedicated L&D stipend
Seniority level
Mid-Senior level
Employment type
Full‑time
Job function
Marketing
Industries
IT System Custom Software Development and Software Development
Referrals increase your chances of interviewing at Forsyth Barnes by 2x
#J-18808-Ljbffr
Manager, Growth & Lifecycle Marketing
Salary:
Up to $180,000 + bonus and benefits
Location:
New York City (Hybrid)
Sector:
SaaS
Contact:
kershia.broughton@forsythbarnes.com
Our client is an innovative solution-led organization, dedicated to developing innovative frameworks that elevate the user experience and support start‑up businesses to get up and off the ground faster than ever. With a relentless commitment to excellence, this organization prioritizes customer satisfaction and consistently aims to redefine standards and bring a brand new product and suite of services to the market.
As the Manager, Growth & Lifecycle Marketing you will be tasked with driving and scaling paid programs for a rapidly growing PLG, driving measurable acquisition growth. From analyzing paid campaign performance across all channels, to working with the data team to build attribution models and spending time optimizing email sequences to convert leads into paying customers.
Key Responsibilities
Own and scale all paid marketing channels including CRM and email, paid search, OOH, Ads and more with a particular focus on the growth and development of CRM and email.
Take ownership of lifecycle marketing campaigns to drive optimization.
Revamp and optimize CRM automation and internal marketing emails.
Lead all growth initiatives as the business grows from a start‑up to a mid‑size organization, including setting strategy and delivering on the execution.
Improve customer acquisition metrics and deep dive into the analytics underpinning performance.
Lean into the creative process to deliver excellent paid marketing campaigns.
Key Requirements
Must have 5+ years of experience in performance marketing with a background in PLG environments.
Have experience in B2B SaaS organizations, ideally at the start‑up stage or hyper growth.
Proven experience scaling paid marketing programs with significant budgets of $500k+ annual ad spend with proven ROI.
Managed CRM and email marketing campaigns utilizing tools such as Hubspot or Postmark.
Strong product marketing experience.
Hybrid working environment
10% Bonus and opportunity to gain equity
PTO including sick days, birthday off and national holidays
Health & Wellness stipend
Dedicated L&D stipend
Seniority level
Mid-Senior level
Employment type
Full‑time
Job function
Marketing
Industries
IT System Custom Software Development and Software Development
Referrals increase your chances of interviewing at Forsyth Barnes by 2x
#J-18808-Ljbffr