BBG Ventures
Our mission is to eliminate every barrier to mental health. At Spring Health, we’re on a mission to revolutionize mental healthcare by removing every barrier that prevents people from getting the help they need, when they need it. Our clinically validated technology,
Precision Mental Healthcare , empowers us to deliver the right care at the right time—whether it’s therapy, coaching, medication, or beyond—tailored to each individual’s needs.
We proudly partner with over 450 companies, from startups to multinational Fortune 500 corporations, as a leading provider of mental health services, providing care for 10 million people. Our clients include brands such as Microsoft, Target, and Delta Airlines. With our innovative platform, we’ve generated a
net positive ROI
for employers and are the only company in our category to earn
external validation
of net savings for customers.
We have raised capital from prominent investors and our latest Series E Funding has reached a valuation of $3.3 billion. Join us on our journey to make mental healthcare accessible to everyone, everywhere.
Job Overview Reporting to the General Manager, New Ventures, the Growth Marketing Director will develop and execute an integrated growth strategy to scale one of Spring Health’s emerging business lines. The role operates under a hybrid model, with three days per week in our HQ at 60 Madison Ave required, and is part of the
New Ventures
team, playing a critical role in accelerating consumer acquisition, improving conversion, and maximizing ROI through both paid and organic channels.
What You’ll Be Doing
Lead the development and execution of a growth marketing roadmap focused on acquisition, conversion, and retention for a new venture business line.
Coordinate performance marketing across paid digital channels (search, social, display, streaming) and organic levers (SEO, lifecycle/CRM), referrals and partnerships.
Oversee CAC performance, media budget allocation, and optimization in collaboration with channel owners and cross‑functional stakeholders.
Build a high‑performing growth engine, managing internal resources and external partners.
Partner closely with Product, Creative, Engineering, and Analytics to optimize the full growth funnel, including A/B testing and landing page performance.
Drive creative testing and iteration to unlock performance wins across campaigns.
Develop long‑term spend planning models in collaboration with FP&A and communicate forecasts, risks, and trends to leadership.
Translate data into actionable insights that inform channel mix, audience strategy, and messaging alignment across the user journey.
What Success Looks Like In This Role
Increase consumer acquisition across all channels by launching and scaling high‑performing growth initiatives.
Decrease cost of acquisition by expanding and optimizing organic growth channels (SEO, referrals, lifecycle marketing).
Consistently work with our teams to improve paid media efficiency (ROAS, CAC) through testing and optimization.
Establish a clear and reliable attribution and performance reporting system.
Build an operating model that can support rapid scaling of new business lines.
What You’ll Bring
7+ years of experience in growth or performance marketing, preferably in a D2C, digital health, or SaaS business.
Leadership: Proven ability to lead and scale acquisition programs across paid and owned channels.
Performance Marketing Transformation: Demonstrated experience establishing and scaling performance marketing best practices, evolving a scrappy function into a highly performant, predictable, and efficient growth engine.
P&L Ownership & Growth Economics: Proven ability to manage large marketing budgets, drive channel strategy, and optimize investment based on LTV:CAC and ROI targets.
Collaboration and Project Management: Strong cross‑functional collaboration experience, particularly with product, design, and analytics.
Strategic and operational range: Ability to set vision while also driving execution in complex, cross‑functional environments.
Data‑driven decision‑making: Comfort with funnel analytics, growth KPIs, and marketing technology platforms.
Experience launching and scaling early‑stage businesses or new product lines is preferred.
Familiarity with PLG (Product‑Led Growth) tactics is preferred.
Experience navigating healthcare compliance in marketing is preferred.
Target Base Salary Range Target base salary range:
173,110 - 216,390
per year. This range is part of a competitive total rewards package including stock options and benefits. Individual pay may vary based on experience, location, internal pay equity, and other relevant business considerations.
Benefits Provided By Spring Health
Health, Dental, Vision benefits start on your first day, with access to One Medical accounts. HSAs and FSAs are available, with Spring contributing up to $1K for HSAs.
Employer‑sponsored 401(k) match of up to 2% for retirement planning.
A yearly allotment of no‑cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents.
Competitive paid time off policies including vacation, sick leave, and company holidays.
At 6 months tenure, parental leave of 18 weeks for birthing parents and 16 weeks for non‑birthing parents.
Access to Noom, a weight management program tailored to your unique needs and goals.
Access to fertility care support through Carrot, plus $4,000 reimbursement for related fertility expenses.
Access to Wellhub, which connects employees to the best options for fitness, mindfulness, nutrition, and sleep in one subscription.
Access to BrightHorizons, which provides sponsored child‑care, back‑up care, and elder care.
Up to $1,000 professional development reimbursement per year.
$200 per year donation matching to support your favorite causes.
Equal Opportunity Employer Spring Health is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex, marital status, ancestry, disability, genetic information, veteran status, gender identity or expression, sexual orientation, pregnancy, or other applicable legally protected characteristic. We also consider qualified applicants regardless of criminal histories, consistent with applicable legal requirements. Spring Health is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans. If you have a disability or special need that requires accommodation, please let us know.
#J-18808-Ljbffr
Precision Mental Healthcare , empowers us to deliver the right care at the right time—whether it’s therapy, coaching, medication, or beyond—tailored to each individual’s needs.
We proudly partner with over 450 companies, from startups to multinational Fortune 500 corporations, as a leading provider of mental health services, providing care for 10 million people. Our clients include brands such as Microsoft, Target, and Delta Airlines. With our innovative platform, we’ve generated a
net positive ROI
for employers and are the only company in our category to earn
external validation
of net savings for customers.
We have raised capital from prominent investors and our latest Series E Funding has reached a valuation of $3.3 billion. Join us on our journey to make mental healthcare accessible to everyone, everywhere.
Job Overview Reporting to the General Manager, New Ventures, the Growth Marketing Director will develop and execute an integrated growth strategy to scale one of Spring Health’s emerging business lines. The role operates under a hybrid model, with three days per week in our HQ at 60 Madison Ave required, and is part of the
New Ventures
team, playing a critical role in accelerating consumer acquisition, improving conversion, and maximizing ROI through both paid and organic channels.
What You’ll Be Doing
Lead the development and execution of a growth marketing roadmap focused on acquisition, conversion, and retention for a new venture business line.
Coordinate performance marketing across paid digital channels (search, social, display, streaming) and organic levers (SEO, lifecycle/CRM), referrals and partnerships.
Oversee CAC performance, media budget allocation, and optimization in collaboration with channel owners and cross‑functional stakeholders.
Build a high‑performing growth engine, managing internal resources and external partners.
Partner closely with Product, Creative, Engineering, and Analytics to optimize the full growth funnel, including A/B testing and landing page performance.
Drive creative testing and iteration to unlock performance wins across campaigns.
Develop long‑term spend planning models in collaboration with FP&A and communicate forecasts, risks, and trends to leadership.
Translate data into actionable insights that inform channel mix, audience strategy, and messaging alignment across the user journey.
What Success Looks Like In This Role
Increase consumer acquisition across all channels by launching and scaling high‑performing growth initiatives.
Decrease cost of acquisition by expanding and optimizing organic growth channels (SEO, referrals, lifecycle marketing).
Consistently work with our teams to improve paid media efficiency (ROAS, CAC) through testing and optimization.
Establish a clear and reliable attribution and performance reporting system.
Build an operating model that can support rapid scaling of new business lines.
What You’ll Bring
7+ years of experience in growth or performance marketing, preferably in a D2C, digital health, or SaaS business.
Leadership: Proven ability to lead and scale acquisition programs across paid and owned channels.
Performance Marketing Transformation: Demonstrated experience establishing and scaling performance marketing best practices, evolving a scrappy function into a highly performant, predictable, and efficient growth engine.
P&L Ownership & Growth Economics: Proven ability to manage large marketing budgets, drive channel strategy, and optimize investment based on LTV:CAC and ROI targets.
Collaboration and Project Management: Strong cross‑functional collaboration experience, particularly with product, design, and analytics.
Strategic and operational range: Ability to set vision while also driving execution in complex, cross‑functional environments.
Data‑driven decision‑making: Comfort with funnel analytics, growth KPIs, and marketing technology platforms.
Experience launching and scaling early‑stage businesses or new product lines is preferred.
Familiarity with PLG (Product‑Led Growth) tactics is preferred.
Experience navigating healthcare compliance in marketing is preferred.
Target Base Salary Range Target base salary range:
173,110 - 216,390
per year. This range is part of a competitive total rewards package including stock options and benefits. Individual pay may vary based on experience, location, internal pay equity, and other relevant business considerations.
Benefits Provided By Spring Health
Health, Dental, Vision benefits start on your first day, with access to One Medical accounts. HSAs and FSAs are available, with Spring contributing up to $1K for HSAs.
Employer‑sponsored 401(k) match of up to 2% for retirement planning.
A yearly allotment of no‑cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents.
Competitive paid time off policies including vacation, sick leave, and company holidays.
At 6 months tenure, parental leave of 18 weeks for birthing parents and 16 weeks for non‑birthing parents.
Access to Noom, a weight management program tailored to your unique needs and goals.
Access to fertility care support through Carrot, plus $4,000 reimbursement for related fertility expenses.
Access to Wellhub, which connects employees to the best options for fitness, mindfulness, nutrition, and sleep in one subscription.
Access to BrightHorizons, which provides sponsored child‑care, back‑up care, and elder care.
Up to $1,000 professional development reimbursement per year.
$200 per year donation matching to support your favorite causes.
Equal Opportunity Employer Spring Health is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex, marital status, ancestry, disability, genetic information, veteran status, gender identity or expression, sexual orientation, pregnancy, or other applicable legally protected characteristic. We also consider qualified applicants regardless of criminal histories, consistent with applicable legal requirements. Spring Health is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans. If you have a disability or special need that requires accommodation, please let us know.
#J-18808-Ljbffr