Prosper Medical
Growth Marketing Lead
Join to apply for the
Growth Marketing Lead
role at
Prosper Medical
Location: Remote (U.S.) | Full-time
About The Role As our first
Growth Marketing Lead , you will be responsible for building our marketing function from the ground up. This is a unique opportunity to shape the go-to-market strategy and brand identity for a recently funded, fast-growing direct-to-consumer (DTC) health tech startup.
We're looking for a strategic and hands‑on leader to drive customer acquisition and build a world‑class marketing team. You'll be a key member of the leadership team, working directly with the CEO and founders. If you are passionate about making a tangible impact on people’s lives and thrive in a dynamic, high‑autonomy environment, this role is for you.
What You’ll Do
Play a key role in creating and executing the marketing strategy from the ground up; build early channels and playbooks to support the launch and growth of a new DTC health tech platform
Develop and own growth strategy across SEM, SEO, social, lifecycle, and emerging channels, leveraging data and AI‑driven insights to optimize performance and accelerate acquisition
Lead the development of marketing analytics and reporting (CAC, LTV, churn, conversion, channel mix) to ensure data‑driven decisions, efficient budget allocation, and accurate forecasting
Execute A/B and multivariate tests to refine landing pages, onboarding flows, and campaign creatives for stronger conversion
Own full‑funnel optimization, from awareness through retention, using insights to improve CAC, maximize LTV, and guide channel strategy
Build and manage lifecycle marketing programs (email, SMS, push) to drive engagement, retention, and upsell
Collaborate closely with product managers, product designers, engineers and other stakeholders to define market positioning, messaging, and growth experiments that translate insights into measurable impact
Lay the foundation for a high‑performing marketing team by establishing scalable practices, systems, and culture
What We’re Looking For
4–7+ years of proven experience driving growth and performance marketing initiatives at a fast‑growing DTC company (experience with subscription‑based models is a plus)
Proven track record of scaling customer acquisition across multiple channels and driving measurable growth
Strong analytical skills with deep experience in cohort analysis, funnel metrics, CAC/LTV modeling, and attribution
Hands‑on proficiency with marketing tools such as Google Ads, Meta Ads Manager, TikTok Ads, Braze/Klaviyo/Iterable, Google Analytics, Amplitude, or Looker
A creative, data‑driven mindset; you thrive on experimentation and can balance performance with resource allocation (financial plans) and brand integrity
Excellent communication, collaboration and interpersonal skills
Entrepreneurial spirit: You move fast, iterate often, and love solving tough problems in a fast‑paced, dynamic startup environment
Why Prosper Medical
Impact: Opportunity to make a meaningful impact in people’s lives by transforming access to healthcare
Leadership: Collaborate with a team of proven entrepreneurs with a track record of scaling health tech companies to acquisition
Compensation: Competitive salary, equity package, and comprehensive benefits
Culture: remote‑first flexibility with a team that values autonomy
#J-18808-Ljbffr
Growth Marketing Lead
role at
Prosper Medical
Location: Remote (U.S.) | Full-time
About The Role As our first
Growth Marketing Lead , you will be responsible for building our marketing function from the ground up. This is a unique opportunity to shape the go-to-market strategy and brand identity for a recently funded, fast-growing direct-to-consumer (DTC) health tech startup.
We're looking for a strategic and hands‑on leader to drive customer acquisition and build a world‑class marketing team. You'll be a key member of the leadership team, working directly with the CEO and founders. If you are passionate about making a tangible impact on people’s lives and thrive in a dynamic, high‑autonomy environment, this role is for you.
What You’ll Do
Play a key role in creating and executing the marketing strategy from the ground up; build early channels and playbooks to support the launch and growth of a new DTC health tech platform
Develop and own growth strategy across SEM, SEO, social, lifecycle, and emerging channels, leveraging data and AI‑driven insights to optimize performance and accelerate acquisition
Lead the development of marketing analytics and reporting (CAC, LTV, churn, conversion, channel mix) to ensure data‑driven decisions, efficient budget allocation, and accurate forecasting
Execute A/B and multivariate tests to refine landing pages, onboarding flows, and campaign creatives for stronger conversion
Own full‑funnel optimization, from awareness through retention, using insights to improve CAC, maximize LTV, and guide channel strategy
Build and manage lifecycle marketing programs (email, SMS, push) to drive engagement, retention, and upsell
Collaborate closely with product managers, product designers, engineers and other stakeholders to define market positioning, messaging, and growth experiments that translate insights into measurable impact
Lay the foundation for a high‑performing marketing team by establishing scalable practices, systems, and culture
What We’re Looking For
4–7+ years of proven experience driving growth and performance marketing initiatives at a fast‑growing DTC company (experience with subscription‑based models is a plus)
Proven track record of scaling customer acquisition across multiple channels and driving measurable growth
Strong analytical skills with deep experience in cohort analysis, funnel metrics, CAC/LTV modeling, and attribution
Hands‑on proficiency with marketing tools such as Google Ads, Meta Ads Manager, TikTok Ads, Braze/Klaviyo/Iterable, Google Analytics, Amplitude, or Looker
A creative, data‑driven mindset; you thrive on experimentation and can balance performance with resource allocation (financial plans) and brand integrity
Excellent communication, collaboration and interpersonal skills
Entrepreneurial spirit: You move fast, iterate often, and love solving tough problems in a fast‑paced, dynamic startup environment
Why Prosper Medical
Impact: Opportunity to make a meaningful impact in people’s lives by transforming access to healthcare
Leadership: Collaborate with a team of proven entrepreneurs with a track record of scaling health tech companies to acquisition
Compensation: Competitive salary, equity package, and comprehensive benefits
Culture: remote‑first flexibility with a team that values autonomy
#J-18808-Ljbffr