DACUT
Director of Brands & Creative – Cannabis Marketing & Licensing
DACUT, West Bloomfield, Michigan, United States
DIRECTOR OF BRAND & CREATIVE – CANNABIS INDUSTRY
Location:
West Bloomfield, MI Reports To:
Owner / CEO Employment Type:
Full-Time
About Us We are a
multi-retail operator and vertically integrated cannabis company
with multiple cultivation and manufacturing facilities, alongside a growing portfolio of cannabis brands. As we prepare to launch
three new brands licensed to operators worldwide , we are seeking a
Director of Brand & Creative
to take full ownership of brand development—from concept to global rollout—while managing the daily creative, digital, and marketing needs of our organization.
This is a
high-impact leadership role
for a strategic, hands‑on creative who thrives in a fast‑paced, growth‑oriented environment and is passionate about building compelling, scalable brands in the cannabis industry.
Position Overview As the Director of Brand & Creative, you will lead the development, launch, and growth of multiple cannabis brands, ensuring each is built for
scalability, licensing, and consumer impact . You will oversee
packaging design, brand identity, marketing strategy, licensing assets, website development, and creative execution
across retail, digital, and wholesale channels.
You will manage a team of designers, marketers, and outside agencies, driving alignment between creative, operations, and business strategy. Your vision, leadership, and execution will define the visual and narrative identity of our brands, ensuring we remain at the forefront of cannabis culture and consumer trends.
Key Responsibilities Brand Development & Licensing
Lead the creation, launch, and growth of
three new cannabis brands , with additional brands planned for the future.
Build
scalable brand guidelines and packaging systems
to support licensing in global markets.
Hire, manage, and mentor
designers, copywriters, and creative team members .
Ensure packaging and branding meet
regulatory compliance requirements
while remaining visually compelling.
Develop
licensing decks, sales materials, and brand books
to support partnerships worldwide.
Creative Direction & Execution
Oversee
all packaging, product design, and brand storytelling
across multiple brands.
Maintain
consistent brand identity
across digital, retail, and wholesale channels.
Monitor
industry trends, design innovations, and consumer insights
to keep brands competitive and culturally relevant.
Retail & Marketing Integration
Collaborate closely with
retail operations
to align branding, promotions, product launches, and offers.
Ensure all campaigns, signage, web content, and marketing materials are
integrated across digital and traditional channels .
Support
day-to-day creative needs
across retail, cultivation, manufacturing, and brand operations.
Team & Department Leadership
Manage the creative team’s
workflow, priorities, and accountability .
Recruit, hire, and oversee
designers, marketers, and outside agencies .
Oversee
budgets, project timelines, and vendor relationships
for creative and digital projects.
Provide
regular updates and reporting
to the Owner / CEO on brand initiatives and team performance.
Qualifications
5+ years in
creative direction, brand management, or marketing leadership
(cannabis industry experience strongly preferred).
Proven experience launching
consumer packaged goods (CPG) brands , ideally in regulated industries.
Strong portfolio demonstrating
brand creation, packaging, marketing campaigns, and digital projects .
Hands‑on experience with
website development and management
(e‑commerce platforms, UX/UI optimization).
Knowledge of
cannabis compliance regulations
(packaging, labeling, advertising) is a plus.
Excellent
organizational and project management skills ; ability to juggle multiple brand launches simultaneously.
Exceptional
communication, leadership, and mentorship abilities ; thrives in a fast‑paced, growth‑focused environment.
Who You Are
Strategic & Visionary:
You see the big picture and can translate it into actionable creative initiatives.
Motivated & Determined:
You take ownership, solve problems proactively, and consistently deliver results.
Creative & Innovative:
You bring fresh ideas, challenge norms, and push brands to stand out.
Collaborative Leader:
You build and inspire teams, balancing mentorship with accountability.
Detail‑Oriented & Compliant:
You ensure every brand touchpoint meets regulatory standards and maintains visual excellence.
Passionate About Cannabis & Culture:
You understand the industry, appreciate its nuances, and thrive on making a consumer impact.
What We Offer
Lead the creation and launch of
global cannabis brands
from concept to market.
Autonomy to
shape and scale the creative and digital department .
Competitive
base salary + performance‑based incentives .
Comprehensive
benefit package
(Medical, Dental, Vision).
Work in a
dynamic, entrepreneurial environment
where creativity, innovation, and growth are valued.
How to Apply If you are a
strategic, creative leader
ready to define the visual and narrative identity of multiple cannabis brands and make a global impact, we want to hear from you.
Find more vacancies at www.dacut.com/careers
#J-18808-Ljbffr
West Bloomfield, MI Reports To:
Owner / CEO Employment Type:
Full-Time
About Us We are a
multi-retail operator and vertically integrated cannabis company
with multiple cultivation and manufacturing facilities, alongside a growing portfolio of cannabis brands. As we prepare to launch
three new brands licensed to operators worldwide , we are seeking a
Director of Brand & Creative
to take full ownership of brand development—from concept to global rollout—while managing the daily creative, digital, and marketing needs of our organization.
This is a
high-impact leadership role
for a strategic, hands‑on creative who thrives in a fast‑paced, growth‑oriented environment and is passionate about building compelling, scalable brands in the cannabis industry.
Position Overview As the Director of Brand & Creative, you will lead the development, launch, and growth of multiple cannabis brands, ensuring each is built for
scalability, licensing, and consumer impact . You will oversee
packaging design, brand identity, marketing strategy, licensing assets, website development, and creative execution
across retail, digital, and wholesale channels.
You will manage a team of designers, marketers, and outside agencies, driving alignment between creative, operations, and business strategy. Your vision, leadership, and execution will define the visual and narrative identity of our brands, ensuring we remain at the forefront of cannabis culture and consumer trends.
Key Responsibilities Brand Development & Licensing
Lead the creation, launch, and growth of
three new cannabis brands , with additional brands planned for the future.
Build
scalable brand guidelines and packaging systems
to support licensing in global markets.
Hire, manage, and mentor
designers, copywriters, and creative team members .
Ensure packaging and branding meet
regulatory compliance requirements
while remaining visually compelling.
Develop
licensing decks, sales materials, and brand books
to support partnerships worldwide.
Creative Direction & Execution
Oversee
all packaging, product design, and brand storytelling
across multiple brands.
Maintain
consistent brand identity
across digital, retail, and wholesale channels.
Monitor
industry trends, design innovations, and consumer insights
to keep brands competitive and culturally relevant.
Retail & Marketing Integration
Collaborate closely with
retail operations
to align branding, promotions, product launches, and offers.
Ensure all campaigns, signage, web content, and marketing materials are
integrated across digital and traditional channels .
Support
day-to-day creative needs
across retail, cultivation, manufacturing, and brand operations.
Team & Department Leadership
Manage the creative team’s
workflow, priorities, and accountability .
Recruit, hire, and oversee
designers, marketers, and outside agencies .
Oversee
budgets, project timelines, and vendor relationships
for creative and digital projects.
Provide
regular updates and reporting
to the Owner / CEO on brand initiatives and team performance.
Qualifications
5+ years in
creative direction, brand management, or marketing leadership
(cannabis industry experience strongly preferred).
Proven experience launching
consumer packaged goods (CPG) brands , ideally in regulated industries.
Strong portfolio demonstrating
brand creation, packaging, marketing campaigns, and digital projects .
Hands‑on experience with
website development and management
(e‑commerce platforms, UX/UI optimization).
Knowledge of
cannabis compliance regulations
(packaging, labeling, advertising) is a plus.
Excellent
organizational and project management skills ; ability to juggle multiple brand launches simultaneously.
Exceptional
communication, leadership, and mentorship abilities ; thrives in a fast‑paced, growth‑focused environment.
Who You Are
Strategic & Visionary:
You see the big picture and can translate it into actionable creative initiatives.
Motivated & Determined:
You take ownership, solve problems proactively, and consistently deliver results.
Creative & Innovative:
You bring fresh ideas, challenge norms, and push brands to stand out.
Collaborative Leader:
You build and inspire teams, balancing mentorship with accountability.
Detail‑Oriented & Compliant:
You ensure every brand touchpoint meets regulatory standards and maintains visual excellence.
Passionate About Cannabis & Culture:
You understand the industry, appreciate its nuances, and thrive on making a consumer impact.
What We Offer
Lead the creation and launch of
global cannabis brands
from concept to market.
Autonomy to
shape and scale the creative and digital department .
Competitive
base salary + performance‑based incentives .
Comprehensive
benefit package
(Medical, Dental, Vision).
Work in a
dynamic, entrepreneurial environment
where creativity, innovation, and growth are valued.
How to Apply If you are a
strategic, creative leader
ready to define the visual and narrative identity of multiple cannabis brands and make a global impact, we want to hear from you.
Find more vacancies at www.dacut.com/careers
#J-18808-Ljbffr