Intuit Inc.
Senior Marketing Manager, B2B Lead Capture & Demand Generation
Intuit Inc., Atlanta, Georgia, United States, 30383
We are seeking a results-driven
Marketing Manager
to own and scale our
first-party (1P) lead capture and demand generation programs . This role will focus on building high-quality inbound and outbound demand funnels, optimizing lead capture mechanisms, and accelerating pipeline growth in close partnership with Sales, Product Marketing, and Revenue Operations.
You’ll be a key driver in developing strategies and campaigns that attract, capture, and convert B2B audiences into qualified opportunities. If you’re passionate about blending creativity with data-driven decision-making and thrive in fast-paced environments, this role is for you.
Responsibilities Lead Capture and Conversion
Own strategy and execution for all
1P lead capture programs , including web forms, gated content, landing pages, webinars, and event registrations.
Optimize conversion paths across the buyer journey with A/B testing, CRO, and UX best practices.
Ensure lead capture systems integrate seamlessly with CRM, marketing automation, and analytics tools.
Demand Generation
Lead development of
multi‑channel demand generation campaigns
(digital lead generation ads, email nurture, event registration, content syndication).
Partner with content and product marketing to create compelling offers, assets, and campaigns tailored to key personas and industries.
Collaborate with Sales to align campaigns with pipeline goals and account strategies.
Analytics and Reporting
Define and track KPIs for lead quality, funnel conversion rates, cost per lead (CPL), pipeline contribution, and ROI.
Provide regular performance insights, and use data to iterate and improve programs.
Maintain a strong focus on lead integrity, routing, and nurturing processes to maximize Sales productivity.
Surface in‑market signals to sellers for lead prioritization.
Technology and Operations
Partner with RevOps to ensure
CRM and MAP
(e.g., Salesforce, Eloqua, Marketo) are optimized for lead flow, scoring, and attribution.
Evaluate and implement new marketing technologies to enhance capture and nurture efforts.
Ensure compliance with privacy and data regulations (GDPR, CCPA, etc.) in all capture efforts.
Qualifications
5+ years of experience in
B2B marketing , with at least 2+ years focused on demand generation and lead capture.
Deep understanding of
funnel dynamics, buyer journeys, and pipeline acceleration
in B2B contexts.
Proficiency in
marketing automation (Marketo, Eloqua)
and
CRM systems (Salesforce) .
Strong grasp of
paid media, SEO, content marketing, webinars, and events
as lead‑gen channels.
Analytical mindset with experience using
data/BI tools
to inform strategy and prove ROI.
Excellent cross‑functional collaboration skills and the ability to work closely with Sales and Product Marketing.
Strong project management skills with the ability to juggle multiple campaigns simultaneously.
Preferred Skills (Nice to Have)
Experience with
ABM platforms
(e.g., 6sense, Channel 99, Demandbase).
Background in SaaS, fintech, or technology‑driven B2B industries.
Experience building
lead scoring models
and implementing nurture workflow.
Compensation and Benefits Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits). Pay offered is based on factors such as job‑related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender. The expected base pay range for this position is:
#J-18808-Ljbffr
Marketing Manager
to own and scale our
first-party (1P) lead capture and demand generation programs . This role will focus on building high-quality inbound and outbound demand funnels, optimizing lead capture mechanisms, and accelerating pipeline growth in close partnership with Sales, Product Marketing, and Revenue Operations.
You’ll be a key driver in developing strategies and campaigns that attract, capture, and convert B2B audiences into qualified opportunities. If you’re passionate about blending creativity with data-driven decision-making and thrive in fast-paced environments, this role is for you.
Responsibilities Lead Capture and Conversion
Own strategy and execution for all
1P lead capture programs , including web forms, gated content, landing pages, webinars, and event registrations.
Optimize conversion paths across the buyer journey with A/B testing, CRO, and UX best practices.
Ensure lead capture systems integrate seamlessly with CRM, marketing automation, and analytics tools.
Demand Generation
Lead development of
multi‑channel demand generation campaigns
(digital lead generation ads, email nurture, event registration, content syndication).
Partner with content and product marketing to create compelling offers, assets, and campaigns tailored to key personas and industries.
Collaborate with Sales to align campaigns with pipeline goals and account strategies.
Analytics and Reporting
Define and track KPIs for lead quality, funnel conversion rates, cost per lead (CPL), pipeline contribution, and ROI.
Provide regular performance insights, and use data to iterate and improve programs.
Maintain a strong focus on lead integrity, routing, and nurturing processes to maximize Sales productivity.
Surface in‑market signals to sellers for lead prioritization.
Technology and Operations
Partner with RevOps to ensure
CRM and MAP
(e.g., Salesforce, Eloqua, Marketo) are optimized for lead flow, scoring, and attribution.
Evaluate and implement new marketing technologies to enhance capture and nurture efforts.
Ensure compliance with privacy and data regulations (GDPR, CCPA, etc.) in all capture efforts.
Qualifications
5+ years of experience in
B2B marketing , with at least 2+ years focused on demand generation and lead capture.
Deep understanding of
funnel dynamics, buyer journeys, and pipeline acceleration
in B2B contexts.
Proficiency in
marketing automation (Marketo, Eloqua)
and
CRM systems (Salesforce) .
Strong grasp of
paid media, SEO, content marketing, webinars, and events
as lead‑gen channels.
Analytical mindset with experience using
data/BI tools
to inform strategy and prove ROI.
Excellent cross‑functional collaboration skills and the ability to work closely with Sales and Product Marketing.
Strong project management skills with the ability to juggle multiple campaigns simultaneously.
Preferred Skills (Nice to Have)
Experience with
ABM platforms
(e.g., 6sense, Channel 99, Demandbase).
Background in SaaS, fintech, or technology‑driven B2B industries.
Experience building
lead scoring models
and implementing nurture workflow.
Compensation and Benefits Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits). Pay offered is based on factors such as job‑related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender. The expected base pay range for this position is:
#J-18808-Ljbffr