FWI (FedWriters, Inc.) is hiring: Digital Media Analyst in San Juan

3 days ago Be among the first 25 applicants Get AI-powered advice on this job and more exclusive features. Overview FWI is building a team to support Puerto Rico Department of Housing (PRDOH) Communication Services program for the Community Development Block Grant for Disaster Recovery (CDBG-DR) and Community Development Block Grant for Mitigation (CDBG-MIT). The Digital Media Analyst will design measurement plans, implement and audit tracking systems, and provide data-driven insights to optimize multichannel digital campaign performance. FWI has been recognized as a Top Workplace by the Washington Post in 2024 and 2025, offering excellent growth opportunities in a collaborative environment. Position is contingent upon contract award** Work Schedule and Location Hybrid: This full-time hybrid position will work Monday through Friday, 8am to 5pm, with some onsite work in San Juan, Puerto Rico. Responsibilities Design the measurement plan covering KPIs, data sources and governance by program and campaign Implement and audit tagging in GTM and GA4, pixels and Conversion API, and Consent Mode, with end-to-end QA Build executive and operational dashboards in Looker Studio and Power BI and automate data ingestion in Sheets and BigQuery Consolidate multichannel data from ad servers such as CM360, Meta Ads, Google Ads, YouTube and DV360, as well as organic, email and out-of-home Monitor pacing, frequency, viewability, CTR, VTR and CVR; issue alerts and optimization recommendations Design and execute split tests, holdouts and brand lift studies; analyze results and recommend next steps Produce post-campaign reports with actionable insights, channel and format impact and a refinement plan Estimate reach and frequency, cost per result such as CPL, CPA, CPV and CPQL, and analyze funnels from awareness to action Measure outcomes from in-person activations such as QR scans, unique codes and head counts and attribute results to field and media efforts Ensure compliance with privacy including personally identifiable information, brand guidelines and government policies including publicity blackout periods Manage stakeholders; present findings to Planner and Buyer teams, Creative, PR and leadership; train teams on tagging and KPI interpretation Validate consistency across platform reports, affidavits and proof of performance and billing in support of post-buy reconciliation Maintain data quality including UTM naming, deduplication and integrity checks along with documentation Recommend improvements to the measurement stack including server-side tagging, naming standards and processes Required Qualifications Bachelor's degree in Statistics, Marketing, Communications, Computer Science, Economics, Data Science, or a related field 3+ years in digital media analytics and multichannel performance marketing Proficiency with GA4 (event model), Google Tag Manager (web; server-side preferred), Looker Studio, and advanced Excel/Google Sheets (pivot tables, functions, data cleaning) Ability to read and consolidate metrics from Meta Ads, Google Ads, YouTube, DV360/Programmatic, CM360/ad servers, and publisher IO placements Measurement implementation: UTM and naming standards, event/conversion definitions, pixels and conversion APIs, Consent Mode, and cross-device/browser QA Working knowledge of attribution (data-driven/last click), A/B testing, and increment/lift studies Privacy best practices (PII minimization, retention, access controls), brand guidelines, and government policies (incl. publicity blackout periods) Communication: Excellent written and verbal presentation of findings in Spanish and English. FWI is an Equal Opportunity Employer, including disability/vets. Benefits Health Insurance Dental Insurance Vision Insurance Long-term and Short-term Disability Insurance Life Insurance 401(k) Plan Holiday Pay Paid Time Off Pay Range Negotiable Seniority level Not Applicable Employment type Full-time Job function Marketing and Sales Industries Writing and Editing Referrals increase your chances of interviewing at FWI (FedWriters, Inc.) by 2x Get notified about new Media Analyst jobs in San Juan, Puerto Rico . Guaynabo, Puerto Rico $41,000.00-$44,000.00 2 weeks ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr