Media Planner Job at FWI (FedWriters, Inc.) in San Juan

1 day ago Be among the first 25 applicants Overview FWI is building a team to support Puerto Rico Department of Housing (PRDOH) Communication Services program for the Community Development Block Grant for Disaster Recovery (CDBG-DR) and Community Development Block Grant for Mitigation (CDBG-MIT). The Media Planner will translate program objectives into comprehensive media strategies, develop media plans across traditional and digital channels, and build measurement plans to track campaign performance and outcomes. FWI has been recognized as a Top Workplace by the Washington Post in 2024 and 2025, offering excellent growth opportunities in a collaborative environment. Position is contingent upon contract award. Work Schedule and Location Hybrid: This full-time hybrid position will work Monday through Friday, 8am to 5pm, with some onsite work in San Juan, Puerto Rico. Responsibilities Translate PRDOH program objectives into media strategies: audiences, geography, channel mix, KPIs, budget split, and calendars Develop Media Briefs and Media Plans (objectives, tactics, flighting, frequency, formats, creative specs) Select channels and tactics (TV/radio/print/OOH/digital/social/programmatic/search) with data‑backed rationale Estimate reach/frequency and expected outcomes; define benchmarks and frequency caps Build measurement plans (KPIs, data sources, tagging/UTMs) and coordinate dashboards/reports with analytics Draft trafficking guidelines (naming, specs, third‑party tags, brand safety, accessibility/captions) Coordinate with internal/external teams (creative, PR, events, subrecipients, agencies) for 360° integration Prepare post‑plan and post‑campaign analyses (learning agenda, insights, optimization recommendations) Ensure compliance (branding, DISCLAIMERS, government policies, responsible data use) Qualifications Bachelor's degree in Communications, Marketing, Advertising, Business Administration, Journalism, Statistics, Operations Research, or a related field 4+ years in multichannel media planning (traditional + digital) Working proficiency with research/measurement tools (e.g., GA4, audience platforms, reach/frequency models, GRP/TRP, OOH impressions) Advanced Excel/Google Sheets (reach/frequency modeling, budgets, pacing) and PowerPoint/Slides Practical knowledge of brand and compliance guidelines Excellent oral and written communication in Spanish and English FWI is an Equal Opportunity Employer, including disability/vets. Benefits Health Insurance Dental Insurance Vision Insurance Long‑term and Short‑term Disability Insurance Life Insurance 401(k) Plan Holiday Pay Paid Time Off Pay Range Negotiable #J-18808-Ljbffr