Western Governors University
Senior Regional Marketing Manager, Salt Lake City, UT
Western Governors University, Salt Lake City, Utah, United States, 84193
Senior Regional Marketing Manager, Salt Lake City, UT
2 days ago Be among the first 25 applicants
Direct message the job poster from Western Governors University
If you’re passionate about building a better future for individuals, communities, and our country—and you’re committed to working hard to play your part in building that future—consider WGU as the next step in your career.
Driven by a mission to expand access to higher education through online, competency‑based degree programs, WGU is also committed to being a great place to work for a diverse workforce of student‑focused professionals. The university has pioneered a new way to learn in the 21st century, one that has received praise from academic, industry, government, and media leaders. Whatever your role, working for WGU gives you a part to play in helping students graduate, creating a better tomorrow for themselves and their families.
The salary range for this position is $97,100.00 – $145,600.00, based on factors such as skill set, experience, licensure, and other business needs.
Job Description
Leads the development and execution of a hyper‑local, regional marketing strategy that aligns with both the Marketing Team and Regional organization’s goals.
Responsible for effective planning and execution of localized marketing tactics and campaigns to influence key regional audiences.
Coordinates marketing efforts with region‑based External Communications (PR), Government Relations, and Alumni teams; helps orchestrate an overall market plan that includes tactics from each of these areas.
Leverages expertise to influence and align cross‑functional marketing efforts – including alumni engagement, communications, and B2B/partnerships.
Partners with the Regional VP and other regional leaders to build a strong team culture while leading marketing strategy development.
Holds full accountability for assigned projects, ensuring strategic execution, alignment with institutional goals, and measurable results.
Establishes and continually refines geography‑ and audience‑specific messaging that powerfully communicates WGU’s positioning, attributes, and proof points in tailored, culturally appropriate ways.
Manages regional marketing budget.
Leads local brand building and supports lead generation efforts in partnership with central marketing teams, including Integrated Marketing (Media, Brand, Creative) and Marketing Operations (SEO, Web Ops, Email, and Project Management), ensuring alignment with regional goals and enterprise strategy.
Serves as a key marketing stakeholder in partnership with Strategic Partnerships, Government Relations, Advancement, and Communications teams to shape, support, and co‑develop regionally driven initiatives and integrated outreach plans that support key institutional priorities.
Leads data‑driven decision‑making by analyzing, synthesizing, and reporting on regional marketing outcomes to measure impact and optimize strategy, ensuring insights drive strategic recommendations and continuous improvement. Serves as a key strategic partner to the schools and regional supporting teams, proactively identifying opportunities to enhance regional impact through informed marketing initiatives.
Drives operational efficiency and service excellence by developing and leading initiatives that optimize processes, improve performance, and elevate regional marketing effectiveness.
Drives regional, state, and DMA level forecasting, reporting, and root cause analysis within the region; coordinates efforts with College & Program Marketing to drive insights at the intersection of geography, audiences, and program offerings.
Builds and inspires emerging marketing leaders through coaching and mentorship, fostering professional growth and strengthening overall team impact. Provides strategic guidance, coordination, and dotted‑line leadership to cross‑functional teams and local marketing partners within the region to ensure the successful execution of regional marketing initiatives. Influences without direct authority to align stakeholders, drive collaboration, and ensure alignment with overall business and brand objectives.
Qualifications Knowledge, Skills, and Abilities
Significant client or key stakeholder management experience.
Executive‑level communication ability; able to clearly and persuasively communicate both verbally and in writing with staff at all levels.
Drive and ability to influence others to act without direct reporting authority.
Methodical, systematic, and highly organized with exceptional project and time‑management skills; adept at prioritizing multiple initiatives in dynamic environments.
Excellent written and verbal communication skills capable of building strong relationships across contributors and teams, including C‑level executives.
Deep expertise across a wide range of marketing disciplines, including traditional and digital media, SEO, content, brand development, creative, paid media, social, events, and analytics.
Innovative and inclined to explore new approaches via constant learning and optimization.
Strong critical thinker capable of making smart judgments under pressure.
Ability to manage time and resources for multiple projects simultaneously.
Exceptional research, analytical, and critical thinking skills with the ability to source and synthesize a variety of data sources to create actionable strategies.
Advanced research and analytical skills with the ability to synthesize complex data, assess market trends and competitive dynamics, and develop actionable strategies.
Experience operating in a disaggregated marketing model; able to make decisions and drive business forward in a highly complex, multi‑faceted organization.
Success working across marketing disciplines, including brand development, creative, paid media, social media, interactive products, email, field marketing, PR, and analytics.
Comfort working as part of a hybrid in‑person/remote team.
Proven collaborator with a successful track record of leading and executing complex, cross‑functional initiatives that drive strategic outcomes.
Demonstrated success in leading diverse teams, including hiring, coaching, and managing individual contributors and people leaders to achieve performance targets.
Education
Bachelor’s degree in marketing, communications, or related field required.
Experience
7+ years of marketing domain experience, including a broad range of tactics (television, OOH, print, radio, digital audio, conferences/events, partner marketing, video, display, social media, email, SEM, and website).
Budget management experience, including responsibility for marketing budgets.
Extensive data and analytics experience, including deep knowledge of working with Excel, Tableau, Adobe Analytics, and Google Analytics.
Preferred Qualifications
Media buying experience.
Marketing budget management of $5M+.
Multicultural marketing experience.
Industry experience in higher education and/or areas relevant to WGU colleges (e.g., business, healthcare, K12 education, IT).
Master’s degree.
Working Conditions
Some travel required (up to 10%).
Position & Application Details Full‑time, regular position (40 standard weekly hours). Eligible for bonuses; medical, dental, vision, telehealth and mental healthcare; health savings account and flexible spending account; basic and voluntary life insurance; disability coverage; accident, critical illness and hospital indemnity supplemental coverages; legal and identity theft coverage; retirement savings plan; wellness program; discounted WGU tuition; flexible paid time off, 11 paid holidays, and up to 12 weeks of parental leave.
How to apply: Submit an online application. Internal WGU employees must apply through the internal job board in Workday.
Additional Information Disclaimer: The job posting highlights the most critical responsibilities and requirements of the job. It’s not all‑inclusive.
Accommodations: Applicants with disabilities who require assistance or accommodation during the application or interview process should contact our Talent Acquisition team at recruiting@wgu.edu.
Equal Employment Opportunity: All qualified applicants will receive consideration for employment without regard to any protected characteristic as required by law.
Seniority level Director
Employment type Full‑time
Job function Marketing and Sales
Industries Higher Education
#J-18808-Ljbffr
Direct message the job poster from Western Governors University
If you’re passionate about building a better future for individuals, communities, and our country—and you’re committed to working hard to play your part in building that future—consider WGU as the next step in your career.
Driven by a mission to expand access to higher education through online, competency‑based degree programs, WGU is also committed to being a great place to work for a diverse workforce of student‑focused professionals. The university has pioneered a new way to learn in the 21st century, one that has received praise from academic, industry, government, and media leaders. Whatever your role, working for WGU gives you a part to play in helping students graduate, creating a better tomorrow for themselves and their families.
The salary range for this position is $97,100.00 – $145,600.00, based on factors such as skill set, experience, licensure, and other business needs.
Job Description
Leads the development and execution of a hyper‑local, regional marketing strategy that aligns with both the Marketing Team and Regional organization’s goals.
Responsible for effective planning and execution of localized marketing tactics and campaigns to influence key regional audiences.
Coordinates marketing efforts with region‑based External Communications (PR), Government Relations, and Alumni teams; helps orchestrate an overall market plan that includes tactics from each of these areas.
Leverages expertise to influence and align cross‑functional marketing efforts – including alumni engagement, communications, and B2B/partnerships.
Partners with the Regional VP and other regional leaders to build a strong team culture while leading marketing strategy development.
Holds full accountability for assigned projects, ensuring strategic execution, alignment with institutional goals, and measurable results.
Establishes and continually refines geography‑ and audience‑specific messaging that powerfully communicates WGU’s positioning, attributes, and proof points in tailored, culturally appropriate ways.
Manages regional marketing budget.
Leads local brand building and supports lead generation efforts in partnership with central marketing teams, including Integrated Marketing (Media, Brand, Creative) and Marketing Operations (SEO, Web Ops, Email, and Project Management), ensuring alignment with regional goals and enterprise strategy.
Serves as a key marketing stakeholder in partnership with Strategic Partnerships, Government Relations, Advancement, and Communications teams to shape, support, and co‑develop regionally driven initiatives and integrated outreach plans that support key institutional priorities.
Leads data‑driven decision‑making by analyzing, synthesizing, and reporting on regional marketing outcomes to measure impact and optimize strategy, ensuring insights drive strategic recommendations and continuous improvement. Serves as a key strategic partner to the schools and regional supporting teams, proactively identifying opportunities to enhance regional impact through informed marketing initiatives.
Drives operational efficiency and service excellence by developing and leading initiatives that optimize processes, improve performance, and elevate regional marketing effectiveness.
Drives regional, state, and DMA level forecasting, reporting, and root cause analysis within the region; coordinates efforts with College & Program Marketing to drive insights at the intersection of geography, audiences, and program offerings.
Builds and inspires emerging marketing leaders through coaching and mentorship, fostering professional growth and strengthening overall team impact. Provides strategic guidance, coordination, and dotted‑line leadership to cross‑functional teams and local marketing partners within the region to ensure the successful execution of regional marketing initiatives. Influences without direct authority to align stakeholders, drive collaboration, and ensure alignment with overall business and brand objectives.
Qualifications Knowledge, Skills, and Abilities
Significant client or key stakeholder management experience.
Executive‑level communication ability; able to clearly and persuasively communicate both verbally and in writing with staff at all levels.
Drive and ability to influence others to act without direct reporting authority.
Methodical, systematic, and highly organized with exceptional project and time‑management skills; adept at prioritizing multiple initiatives in dynamic environments.
Excellent written and verbal communication skills capable of building strong relationships across contributors and teams, including C‑level executives.
Deep expertise across a wide range of marketing disciplines, including traditional and digital media, SEO, content, brand development, creative, paid media, social, events, and analytics.
Innovative and inclined to explore new approaches via constant learning and optimization.
Strong critical thinker capable of making smart judgments under pressure.
Ability to manage time and resources for multiple projects simultaneously.
Exceptional research, analytical, and critical thinking skills with the ability to source and synthesize a variety of data sources to create actionable strategies.
Advanced research and analytical skills with the ability to synthesize complex data, assess market trends and competitive dynamics, and develop actionable strategies.
Experience operating in a disaggregated marketing model; able to make decisions and drive business forward in a highly complex, multi‑faceted organization.
Success working across marketing disciplines, including brand development, creative, paid media, social media, interactive products, email, field marketing, PR, and analytics.
Comfort working as part of a hybrid in‑person/remote team.
Proven collaborator with a successful track record of leading and executing complex, cross‑functional initiatives that drive strategic outcomes.
Demonstrated success in leading diverse teams, including hiring, coaching, and managing individual contributors and people leaders to achieve performance targets.
Education
Bachelor’s degree in marketing, communications, or related field required.
Experience
7+ years of marketing domain experience, including a broad range of tactics (television, OOH, print, radio, digital audio, conferences/events, partner marketing, video, display, social media, email, SEM, and website).
Budget management experience, including responsibility for marketing budgets.
Extensive data and analytics experience, including deep knowledge of working with Excel, Tableau, Adobe Analytics, and Google Analytics.
Preferred Qualifications
Media buying experience.
Marketing budget management of $5M+.
Multicultural marketing experience.
Industry experience in higher education and/or areas relevant to WGU colleges (e.g., business, healthcare, K12 education, IT).
Master’s degree.
Working Conditions
Some travel required (up to 10%).
Position & Application Details Full‑time, regular position (40 standard weekly hours). Eligible for bonuses; medical, dental, vision, telehealth and mental healthcare; health savings account and flexible spending account; basic and voluntary life insurance; disability coverage; accident, critical illness and hospital indemnity supplemental coverages; legal and identity theft coverage; retirement savings plan; wellness program; discounted WGU tuition; flexible paid time off, 11 paid holidays, and up to 12 weeks of parental leave.
How to apply: Submit an online application. Internal WGU employees must apply through the internal job board in Workday.
Additional Information Disclaimer: The job posting highlights the most critical responsibilities and requirements of the job. It’s not all‑inclusive.
Accommodations: Applicants with disabilities who require assistance or accommodation during the application or interview process should contact our Talent Acquisition team at recruiting@wgu.edu.
Equal Employment Opportunity: All qualified applicants will receive consideration for employment without regard to any protected characteristic as required by law.
Seniority level Director
Employment type Full‑time
Job function Marketing and Sales
Industries Higher Education
#J-18808-Ljbffr