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Senior Talent Acquisition Partner | Western Governors University

If you’re passionate about building a better future for individuals, communities, and our country—and you’re committed to working hard to play your part in building that future—consider WGU as the next step in your career.

Driven by a mission to expand access to higher education through online, competency-based degree programs, WGU is committed to being a great place to work for a diverse workforce of student-focused professionals. The university has pioneered a new way to learn in the 21st century, praised by academic, industry, government, and media leaders. Working at WGU means helping students graduate and creating a better tomorrow for themselves and their families.

The salary range for this position depends on skills, experience, and organizational needs. An estimated range is: $73,000.00 - $109,400.00.

Job Description

Location: In-office 4 days/week at WGU Headquarters – 4001 South 700 East, Salt Lake City, UT 84107 (relocation package available)

Department: Marketing

Type: Full-time, Individual Contributor

Role Overview

We’re seeking an Audience Strategy Manager to join our marketing team. You will play a key role in segmenting, defining, and activating our audiences across channels, utilizing behavioral, demographic, and psychographic data to create impactful, data-backed audience experiences. This role is ideal for someone who excels at the intersection of data, marketing strategy, and customer experience.

Responsibilities

1. Audience Strategy & Segmentation:
   • Develop and refine segmentation strategies based on insights
   • Translate data into actionable segments for personalization
   • Test and iterate on audience definitions to improve engagement
2. Collaboration & Cross-Functional Partnership:
   • Partner with CDP Manager, Analytics, and Marketing teams
   • Work with stakeholders to support marketing and enrollment goals
   • Guide implementation and optimization of audience strategies
3. Insights & Optimization:
   • Monitor performance of segments
   • Provide insights to enhance campaigns
   • Identify data gaps and work with teams to improve data enrichment

Qualifications

• 4+ years in marketing strategy, data-driven segmentation, or analytics
• Ability to translate data into customer journeys
• Proficiency in tools like Adobe Analytics, Google Analytics, Tableau
• Familiarity with marketing automation platforms
• Excellent communication and collaboration skills
• Curious, analytical, and innovative mindset

Preferred Skills

• Experience with a Customer Data Platform (e.g., Tealium, Segment)
• Background in higher education marketing
• Knowledge of data privacy standards (e.g., CCPA, GDPR)

Why Join Us

This role offers a unique opportunity to build a strategic audience foundation from the ground up, working with psychographic data to reshape the learner journey and influence how we market education.