Jobs via Dice
Growth Marketing Manager – Construction Technology
Location: Spring, TX; Austin, TX; Dallas, TX.
Responsibilities
Develop end-to-end growth marketing strategies for the Construction Technology business, with specific growth objectives, marketing plans, and key metrics.
Lead the full digital growth marketing program, including content marketing, inbound demand generation, and social media, to drive demand for construction services audiences.
Operate and design experimentation frameworks to drive acquisition and demand growth for the business.
Oversee the execution of key events to increase brand awareness and funnel generation.
Develop joint marketing strategies and initiatives with resellers to generate demand and build brand awareness, including enhancing reseller marketing capabilities.
Utilize various data and analytics tools to enable acquisition and lifecycle marketing programs.
Qualifications / Requirements
Bachelor's degree in Business Administration, Marketing, or a related field preferred.
5+ years of marketing or brand management experience.
Proven experience in growth marketing, digital lead generation, online campaigns, and content marketing.
Experience working with creative agencies, ABM agencies, content production, and media agencies.
Track record of strategic planning and consistently delivering results.
Growth mindset with the ability to innovate and differentiate.
Team player and collaborator, working effectively with business teams, regional and global teams.
Agility in meeting timelines for campaign activation and alignment calls with regional teams.
Excellent interpersonal skills, with the ability to manage and influence agencies and virtual teams.
Creative experience in developing content and operating in fast experimentation cycles.
Strong data and analytical skills, including measurement, ROI, and growth marketing models.
Proficiency with marketing and data tools such as HubSpot, Eloqua, Google Analytics & AdWords, and A/B testing platforms (e.g., Optimizely, VWO).
Compensation The pay range at posting is $85,000.00 - $90,000.00. Employee pay is based on factors such as relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract, and business needs.
Benefits We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off, while hourly employees are not eligible for paid time off unless required by law.
Equal Opportunity Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, veteran status, or disability status.
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Responsibilities
Develop end-to-end growth marketing strategies for the Construction Technology business, with specific growth objectives, marketing plans, and key metrics.
Lead the full digital growth marketing program, including content marketing, inbound demand generation, and social media, to drive demand for construction services audiences.
Operate and design experimentation frameworks to drive acquisition and demand growth for the business.
Oversee the execution of key events to increase brand awareness and funnel generation.
Develop joint marketing strategies and initiatives with resellers to generate demand and build brand awareness, including enhancing reseller marketing capabilities.
Utilize various data and analytics tools to enable acquisition and lifecycle marketing programs.
Qualifications / Requirements
Bachelor's degree in Business Administration, Marketing, or a related field preferred.
5+ years of marketing or brand management experience.
Proven experience in growth marketing, digital lead generation, online campaigns, and content marketing.
Experience working with creative agencies, ABM agencies, content production, and media agencies.
Track record of strategic planning and consistently delivering results.
Growth mindset with the ability to innovate and differentiate.
Team player and collaborator, working effectively with business teams, regional and global teams.
Agility in meeting timelines for campaign activation and alignment calls with regional teams.
Excellent interpersonal skills, with the ability to manage and influence agencies and virtual teams.
Creative experience in developing content and operating in fast experimentation cycles.
Strong data and analytical skills, including measurement, ROI, and growth marketing models.
Proficiency with marketing and data tools such as HubSpot, Eloqua, Google Analytics & AdWords, and A/B testing platforms (e.g., Optimizely, VWO).
Compensation The pay range at posting is $85,000.00 - $90,000.00. Employee pay is based on factors such as relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract, and business needs.
Benefits We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off, while hourly employees are not eligible for paid time off unless required by law.
Equal Opportunity Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, veteran status, or disability status.
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