United Collective
Influencer StrategistManager FT In Office
United Collective, Huntington Beach, California, us, 92615
Job Description
Role Overview
As the Influencer Strategist/Manager, you’ll develop integrated strategies that drive cultural relevance, performance, and brand equity through social media and influencer marketing. You’ll help brands grow communities, elevate their storytelling, and collaborate with creators who align with their values and voice. You understand platforms, trends, and talent—and how to turn them into impact.
What You’ll Do
Develop influencer strategies across TikTok, Instagram, YouTube, and emerging platforms
Work with the broader strategy and creative teams to successfully integrate social and influencer channels into broader campaigns - including helping to sell it as a channel (how it brings value, is critical to impacting our audience(s) etc.)
Author briefs that inspire content creators, influencers, and internal teams
Identify and vet influencers/creators for campaigns and always-on partnerships
Lead competitive audits, social listening, and platform trend reports
Build frameworks for community engagement, content pillars, and channel roles
Collaborate closely with creative and media teams to ensure ideas are socially native and scalable, while supporting the creative vision through execution and launch.
Monitor performance and optimize campaigns with platform best practices
Package up results and present insights and recommendations to internal teams and clients
Qualifications What You Bring
5 - 6 years experience in social strategy, influencer marketing, and content planning (agency experience preferred)
Strong understanding of platform-specific content strategies (TikTok, IG Reels, Shorts, etc.) as well as a constant eagerness to adapt new strategies as platforms optimize, develop and roll out additional features / functionality
Proven experience working with creators or managing influencer campaigns
Ability to translate cultural trends into brand opportunities
Experience writing briefs, decks, and presenting to clients
Excellent organizational and communication skills
Passion for emerging platforms, digital culture, and creator economy
Nice to Haves
Experience in paid social and media planning
Familiarity with influencer platforms; specifically Sprout Social
Comfort with data and KPIs to inform creative optimization
Additional Information What we bring to the table:
A thriving independent and entrepreneur organization that has built dynamic and creative teams. We are trailblazers in creativity.
A fast-paced, creative and collaborative environment with supportive leadership.
A culture that values ideas and innovation from everyone at every level.
Ongoing professional development and training; we will empower you to take charge of your career path.
Strong benefits.
Salary Range: $95,000 - $105,000 salary range
All your information will be kept confidential according to EEO guidelines.
Actual offer may vary by market location, job-related knowledge, skills and experience.
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What You’ll Do
Develop influencer strategies across TikTok, Instagram, YouTube, and emerging platforms
Work with the broader strategy and creative teams to successfully integrate social and influencer channels into broader campaigns - including helping to sell it as a channel (how it brings value, is critical to impacting our audience(s) etc.)
Author briefs that inspire content creators, influencers, and internal teams
Identify and vet influencers/creators for campaigns and always-on partnerships
Lead competitive audits, social listening, and platform trend reports
Build frameworks for community engagement, content pillars, and channel roles
Collaborate closely with creative and media teams to ensure ideas are socially native and scalable, while supporting the creative vision through execution and launch.
Monitor performance and optimize campaigns with platform best practices
Package up results and present insights and recommendations to internal teams and clients
Qualifications What You Bring
5 - 6 years experience in social strategy, influencer marketing, and content planning (agency experience preferred)
Strong understanding of platform-specific content strategies (TikTok, IG Reels, Shorts, etc.) as well as a constant eagerness to adapt new strategies as platforms optimize, develop and roll out additional features / functionality
Proven experience working with creators or managing influencer campaigns
Ability to translate cultural trends into brand opportunities
Experience writing briefs, decks, and presenting to clients
Excellent organizational and communication skills
Passion for emerging platforms, digital culture, and creator economy
Nice to Haves
Experience in paid social and media planning
Familiarity with influencer platforms; specifically Sprout Social
Comfort with data and KPIs to inform creative optimization
Additional Information What we bring to the table:
A thriving independent and entrepreneur organization that has built dynamic and creative teams. We are trailblazers in creativity.
A fast-paced, creative and collaborative environment with supportive leadership.
A culture that values ideas and innovation from everyone at every level.
Ongoing professional development and training; we will empower you to take charge of your career path.
Strong benefits.
Salary Range: $95,000 - $105,000 salary range
All your information will be kept confidential according to EEO guidelines.
Actual offer may vary by market location, job-related knowledge, skills and experience.
#J-18808-Ljbffr