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Restaurant Associates

MARKETING & ENGAGEMENT MANAGER

Restaurant Associates, Princeton, New Jersey, us, 08543

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MARKETING & ENGAGEMENT MANAGER – Princeton, NJ Restaurant Associates, industry's leading provider of dining and event catering for prestigious museums, performing arts centers and corporations. Voted Glassdoor's Employee Choice Award – Best Places to Work.

Position Title:

Marketing Manager – Princeton, NJ

Salary:

$75,000 – $85,000

Job Summary:

We are seeking a passionate, hospitality-focused Marketing Manager to join our Princeton University dining operations team. As an impactful partner to the food & beverage operations team, the Marketing Manager maximizes event opportunities at two locations on campus – Mosaic (restaurant) and Prospect House (Events/Conference center) – driving exposure, engagement, and utilization. The Marketing Manager is responsible for developing and maintaining the look and feel of these operations to include concept development, merchandising, promotions and marketing including displays, signage, visual & style, advertising, development and maintenance of marketing and budgets. This is a full‑time, on‑site role that demands a strong partner to support field operations leadership and the entire F&B team.

Key Responsibilities

Research, develop and implement marketing and merchandising programs to include promotional activities resulting in increased check average, participation, and brand awareness.

Develop marketing action plan and collateral to support all new programs.

Develop minimum of one best practice per quarter that can be shared with the field.

Hands‑on support and responsibility for set‑ups of culinary, marketing and retail innovation implementation at account.

Develop annual business plan marketing objectives.

Develop and implement signage programs.

Participate in marketing manager meetings with RA Corporate marketing.

Work with the culinary team to implement merchandising, marketing and operational guidelines for new and existing food programs.

Conduct café audits to assure quality and compliance.

Update design jobs as necessary using design software.

Maintain wellness program to include signage and promotions.

Assist in preparing quarterly business review presentation.

Work with client’s marketing and communication teams as needed to promote cafés.

Maintain and update dining website.

Maintain social media platforms and build café participation through these channels.

Work within provided budgets and guidelines.

Support corporate marketing department with new account openings when needed; weekend work and travel may occur.

Preferred Qualifications

Bachelor’s Degree required; merchandising and/or F&B marketing experience preferred.

Demonstrated ability to prioritize marketing objectives and deliverables.

Effective written and oral communication skills.

Demonstrated success partnering with operations; proactive and present business partner.

Proficiency in Microsoft Office including Excel and PowerPoint.

Adobe Creative Suite (InDesign, Illustrator) software experience a plus.

Benefits

Medical

Dental

Vision

Life Insurance / AD

Disability Insurance

Retirement Plan

Paid Time Off

Holiday Time Off (varies by site/state)

Associate Shopping Program

Health and Wellness Programs

Discount Marketplace

Identity Theft Protection

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