MRI Software
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Overview We are seeking a Director of Marketing Operations to lead the strategy, standardization, and continuous improvement of marketing performance and pipeline reporting, data governance & quality, acquisition integration, and operational efficiencies. This leader will develop robust reporting frameworks, ensure data integrity, and deliver actionable insights that inform strategy, improve campaign performance, and demonstrate marketing’s contribution to pipeline and revenue at a global level. Additionally, they will oversee the integration and optimization of our marketing technology stack, establish and enforce data governance practices, and build global processes that enhance efficiency, accuracy, and scalability.
Responsibilities
Monitor, measure, and analyze the effectiveness of marketing initiatives and programs, providing key insights and recommendations to optimize performance
Lead the optimization of Salesforce, Pardot, and analytics (BI dashboards) to support performance and reporting
Oversee budgeting and develop ROI models to ensure data-driven decision-making
Lead marketing integration efforts arising from mergers and acquisitions
Establish and own marketing data governance policies, standards, and procedures to ensure consistency across regions and systems
Implement data quality and hygiene practices including enrichment, normalization, deduplication, and compliance with privacy regulations
Partner with IT, RevOps, and Finance teams to maintain a unified, trusted source of truth for customer and prospect data
Track and monitor key performance metrics on a weekly, monthly and quarterly basis to measure marketing success
Develop board-level presentations to communicate quarterly marketing performance
Optimize the MarTech stack, including platforms like Pardot, Salesforce, Jira, 6sense, Salesloft, and other tools
Develop a strategy to leverage AI to drive efficiencies
Manage a global Center of Excellence that builds standard processes across all regions to drive standardization, efficiency, and scalability
Identify and implement best practices for marketing processes, automation, and workflow efficiencies
Manage a team of marketing operations professionals, fostering a culture of innovation, accountability, and continuous improvement
Qualifications
15+ years of experience in marketing operations, demand generation, or related roles in a high-growth, B2B environment
Proven track record of building and scaling marketing operations functions in a global organization
Expertise in marketing automation platforms (Marketo, HubSpot, Pardot) and CRM systems (Salesforce) and Power BI
Strong analytical mindset with experience in marketing analytics, attribution modeling, and data visualization tools
Proven experience in B2B marketing, data management, and demand generation strategies
Deep understanding of B2B SaaS, PropTech, or enterprise technology industries
Experience managing a team and working with remote and international stakeholders
BA/BS degree in Analytics, Marketing, Communications, or equivalent field experience
Occasional travel as needed
Benefits
Join our employee-led groups to maximize your experience at work such as our Diversity, Equity and Inclusion committee, employee resource groups such as Women and Allies, and our Pride Event Group
Enjoy peace of mind over yours and your family’s health with our medical coverage options and HSA benefit
Invest in our competitive 401k plan and help set you up for your future
Big on family? So are we! We understand family is important and being able to spend quality time with your new arrival(s). Our Parental Leave Program is designed to give you the opportunity to spend even more time with your new arrival(s)
Enjoy a fantastic work-life balance with 20 days PTO plus observed Holidays, plus 15 hours of ‘Flexi’ time a year
Further your professional development and growth with our generous Tuition Reimbursement offerings
Enjoy the flexibility of working from anywhere in the world for two weeks out of the year
About MRI Software From the day we opened our doors, MRI Software has built flexible, game‑changing real‑estate software that powers thriving communities and helps make the world a better place to live, work and play. Our people‑first approach to PropTech is defining a new industry standard for client experiences that, quite frankly, can’t be duplicated. People like you come together to create a culture that makes you excited to show up every single day.
MRI is proud to be an inclusive employer. We welcome and celebrate diversity across all backgrounds, including ethnicity, religion, sexual orientation, gender identity, disability, age, military, veteran status and more. We believe that belonging is a direct result of diversity, equity, and inclusion. Those values are woven into the fabric of who we are and are foundational to our continued success.
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Overview We are seeking a Director of Marketing Operations to lead the strategy, standardization, and continuous improvement of marketing performance and pipeline reporting, data governance & quality, acquisition integration, and operational efficiencies. This leader will develop robust reporting frameworks, ensure data integrity, and deliver actionable insights that inform strategy, improve campaign performance, and demonstrate marketing’s contribution to pipeline and revenue at a global level. Additionally, they will oversee the integration and optimization of our marketing technology stack, establish and enforce data governance practices, and build global processes that enhance efficiency, accuracy, and scalability.
Responsibilities
Monitor, measure, and analyze the effectiveness of marketing initiatives and programs, providing key insights and recommendations to optimize performance
Lead the optimization of Salesforce, Pardot, and analytics (BI dashboards) to support performance and reporting
Oversee budgeting and develop ROI models to ensure data-driven decision-making
Lead marketing integration efforts arising from mergers and acquisitions
Establish and own marketing data governance policies, standards, and procedures to ensure consistency across regions and systems
Implement data quality and hygiene practices including enrichment, normalization, deduplication, and compliance with privacy regulations
Partner with IT, RevOps, and Finance teams to maintain a unified, trusted source of truth for customer and prospect data
Track and monitor key performance metrics on a weekly, monthly and quarterly basis to measure marketing success
Develop board-level presentations to communicate quarterly marketing performance
Optimize the MarTech stack, including platforms like Pardot, Salesforce, Jira, 6sense, Salesloft, and other tools
Develop a strategy to leverage AI to drive efficiencies
Manage a global Center of Excellence that builds standard processes across all regions to drive standardization, efficiency, and scalability
Identify and implement best practices for marketing processes, automation, and workflow efficiencies
Manage a team of marketing operations professionals, fostering a culture of innovation, accountability, and continuous improvement
Qualifications
15+ years of experience in marketing operations, demand generation, or related roles in a high-growth, B2B environment
Proven track record of building and scaling marketing operations functions in a global organization
Expertise in marketing automation platforms (Marketo, HubSpot, Pardot) and CRM systems (Salesforce) and Power BI
Strong analytical mindset with experience in marketing analytics, attribution modeling, and data visualization tools
Proven experience in B2B marketing, data management, and demand generation strategies
Deep understanding of B2B SaaS, PropTech, or enterprise technology industries
Experience managing a team and working with remote and international stakeholders
BA/BS degree in Analytics, Marketing, Communications, or equivalent field experience
Occasional travel as needed
Benefits
Join our employee-led groups to maximize your experience at work such as our Diversity, Equity and Inclusion committee, employee resource groups such as Women and Allies, and our Pride Event Group
Enjoy peace of mind over yours and your family’s health with our medical coverage options and HSA benefit
Invest in our competitive 401k plan and help set you up for your future
Big on family? So are we! We understand family is important and being able to spend quality time with your new arrival(s). Our Parental Leave Program is designed to give you the opportunity to spend even more time with your new arrival(s)
Enjoy a fantastic work-life balance with 20 days PTO plus observed Holidays, plus 15 hours of ‘Flexi’ time a year
Further your professional development and growth with our generous Tuition Reimbursement offerings
Enjoy the flexibility of working from anywhere in the world for two weeks out of the year
About MRI Software From the day we opened our doors, MRI Software has built flexible, game‑changing real‑estate software that powers thriving communities and helps make the world a better place to live, work and play. Our people‑first approach to PropTech is defining a new industry standard for client experiences that, quite frankly, can’t be duplicated. People like you come together to create a culture that makes you excited to show up every single day.
MRI is proud to be an inclusive employer. We welcome and celebrate diversity across all backgrounds, including ethnicity, religion, sexual orientation, gender identity, disability, age, military, veteran status and more. We believe that belonging is a direct result of diversity, equity, and inclusion. Those values are woven into the fabric of who we are and are foundational to our continued success.
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