Social Media & Influencer Manager Job at Last Crumb in New York

Position Title: Social Media & Influencer Manager

Reports To: Head of Business Operations

Position Type: Full-Time, Exempt

Compensation: $70,000

Benefits: Medical, Dental, Vision, Life, Generous (4-Weeks) PTO, Accrued Sick-Time

Location: Brooklyn, NY, Full-Time In-Office

About Last Crumb

Position Summary

Key Responsibilities

• Build and maintain a multi-platform social media strategy (Instagram, TikTok, Threads, Twitter/X, LinkedIn, YouTube, Broadcast Channel).
• Maintain a dynamic content calendar tied to product drops, collabs, and brand moments.
• Lead ideation for content pillars, brand tone, and social campaigns.
• Produce and publish content including:
  • Daily Instagram Stories and Broadcast Channel content
  • Weekly posts on Threads, LinkedIn, and Twitter/X
  • Capture and edit original photo and video at activations, test kitchen sessions, and other brand-relevant events.
  • Recut and repurpose at least two pieces of UGC or legacy content per week in platform-native formats.

Influencer & Creator Management

• Identify and vet culturally relevant influencers and creators aligned with Last Crumb’s bold, elevated brand.
• Cultivate and manage influencer relationships; maintain a strong pipeline of partners.
• Oversee all gifting logistics—outreach, address collection, shipping coordination, and delivery confirmation.
• Track influencer activity to ensure content is timely, properly tagged, and on-brand.
• Develop creative influencer collabs that drive buzz (taste tests, lo-fi stunts, UGC series).
• Align influencer outreach with social launches, campaigns, and tentpole brand moments.

Community & Engagement

• Partner with the Community Manager to ensure timely, on-brand responses to DMs, comments, and tags.
• Repost UGC and customer content weekly; spotlight superfans and amplify community voices.
• Engage daily with followers through comments, DMs, polls, and replies to foster brand affinity.
• Suggest and experiment with growth hacks and emerging trends to expand reach and relevance.

General Marketing Campaign & Brand Support

• Identify the content needs in the marketing calendar and ensure assets are ready for every new launch.
• Assist in planning and executing campaigns for product drops, collaborations, and seasonal content.
• Work cross-functionally to ensure influencer and social engagement supports broader marketing goals.

Analytics & Reporting

• Deliver monthly performance reports including:
  • Top-performing content
  • Platform-specific engagement trends
  • Influencer post performance and ROI
  • Strategic recommendations for content optimization

Qualifications

• 3+ years experience in similar role
• Proven ability to create and edit engaging photo and video content for multiple platforms
• Strong copywriting skills with a bold, witty voice that fits Last Crumb’s “never boring” brand
• Experience identifying, negotiating, and managing influencer relationships
• Strong project management and organizational skills; comfortable juggling multiple deadlines
• Proficiency with social scheduling and analytics tools
• Flexible, collaborative, and comfortable in a fast-paced, creative environment

Core Competencies

• Start-up, scrappy, no job too small mindset
• Team-oriented and dependable with a strong work ethic
• Adaptable, detail-oriented, and able to thrive in a dynamic environment
• Commitment to delivering high-quality service and product presentation

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing and Sales

Industries

Food and Beverage Services