Marketing Specialist - Shopper Marketing Job at Rally House in Lenexa

Marketing Specialist – Shopper Marketing

Rally House is a specialty retail store that carries all things local! We are looking for people who enjoy working for a growing organization, as we currently operate 300+ stores nationwide, with many more to come! You will enjoy an exclusive store discount when you join our team, as well as a competitive benefits package with flexible PTO, 401k match, parental leave, paid holidays, and continued development opportunities.

Responsibilities

• Lead in-store marketing initiatives from concept through execution, ensuring alignment with timelines, budgets, and deliverables across all retail locations.
• Develop and launch seasonal and promotional campaigns in partnership with design and merchandising teams to drive traffic and sales.
• Coordinate with external vendors for signage production and installation, ensuring high‑quality execution and timely delivery.
• Conduct site surveys and manage graphic installation logistics across store locations.
• Analyze campaign performance using store feedback and sales data to inform and improve future marketing strategies.
• Maintain and optimize project trackers, approval workflows, and asset libraries to support efficient execution and cross‑team collaboration.
• Concept and design creative plans for unique storefronts and in‑store signage opportunities.
• Collaborate with store team members to gather feedback on signage needs and identify new marketing opportunities.
• Ensure consistent brand representation across all marketing touchpoints.

Skills and Knowledge

Ability to manage multiple tasks and deadlines, effective collaboration and communication skills, ability to work across multiple teams, exceptional verbal, written, and analytical skills, and initiative to deliver results with accuracy and attention to detailp>

Qualifications

Bachelor's degree in marketing, advertising, communications, or a related field; 0–2 years of experience in marketing, retail, or project coordination; experience with print or in‑store production is preferred.

Physical Requirements

Ability to operate a computer, keyboard, mouse, and other standard office equipment; able to clearly view and read information on a computer screen; occasionally lift or move items up to 15 pounds.

Compensation

$55,000.00 – $70,000.00 per year.