Marina Bay Sands is hiring: UI/UX Executive, Digital Marketing (Content & eComme

Job Responsibilities

Conversion Optimization, Personalization & UX Research

• Design A/B test variants, including wireframes and high-fidelity mockups, based on business goals and user behavior insights.
• Form hypotheses using analytics and UX research to guide test design and personalization strategies.
• Use tools like Google Analytics and click-tracking platforms to extract behavioral insights and validate design directions.
• Conduct UX research including heuristic evaluations, user interviews, competitor reviews, and usability testing.
• Document and share user insights, research findings, and test learnings with the broader team.

Guest Experience Research & Strategy

• Lead qualitative and quantitative UX research (usability tests, journey mapping, click tracking, heuristic audits).
• Translate findings into actionable design principles and hypotheses for both experimentation and larger redesigns.

Experience-Driven Web Builds

• Collaborate with brand, creative, and engineering teams to define UX/UI vision for custom campaign builds, ensuring alignment with brand identity and performance goals.
• Ensure every build supports clarity, delight, and performance, avoiding unnecessary design bloat.

Motion, Animation & Transition Design

• Propose and direct animations and transitions that enhance experience quality without distracting from usability.
• Work with engineers to implement scroll-based animations for progressive content reveal, page load transitions to reduce perceived wait time, micro-interactions responding to user input (e.g., hover effects) and smooth transitions between sections for spatial continuity.

Job Requirements

Education & Certification

• Diploma or degree in a media-related field preferred

Experience

• Minimum 1–2 years of experience in UI/UX design with a portfolio demonstrating digital design projects (web, CRO, or marketing).

Other Prerequisites

• Familiarity with UX research methods (e.g., usability testing, interviews, surveys, heuristic evaluation).
• Proficiency in design tools such as Figma or Adobe XD.
• Ability to translate user insights and data into clear, testable design ideas and hypotheses.
• Basic proficiency in tools like Google Analytics, Fullstory for behavioral insight generation.
• Understanding of mobile-first and responsive design.
• Clear communication and documentation skills.
• Experience in CRO or experimentation platforms (like Dynamic Yield and Adobe Target).
• Familiarity with HTML/CSS or ability to communicate effectively with developers on implementation.
• Awareness of accessibility standards and inclusive design principles.