Marina Bay Sands is hiring: UI/UX Executive, Digital Marketing (Content & eComme

Job Responsibilities Conversion Optimization, Personalization & UX Research Design A/B test variants, including wireframes and high-fidelity mockups, based on business goals and user behavior insights. Form hypotheses using analytics and UX research to guide test design and personalization strategies. Use tools like Google Analytics and click-tracking platforms to extract behavioral insights and validate design directions. Conduct UX research including heuristic evaluations, user interviews, competitor reviews, and usability testing. Document and share user insights, research findings, and test learnings with the broader team. Guest Experience Research & Strategy Lead qualitative and quantitative UX research (usability tests, journey mapping, click tracking, heuristic audits). Translate findings into actionable design principles and hypotheses for both experimentation and larger redesigns. Experience-Driven Web Builds Collaborate with brand, creative, and engineering teams to define UX/UI vision for custom campaign builds, ensuring alignment with brand identity and performance goals. Ensure every build supports clarity, delight, and performance, avoiding unnecessary design bloat. Motion, Animation & Transition Design Propose and direct animations and transitions that enhance experience quality without distracting from usability. Work with engineers to implement scroll-based animations for progressive content reveal, page load transitions to reduce perceived wait time, micro-interactions responding to user input (e.g., hover effects) and smooth transitions between sections for spatial continuity. Job Requirements Education & Certification Diploma or degree in a media-related field preferred Experience Minimum 1–2 years of experience in UI/UX design with a portfolio demonstrating digital design projects (web, CRO, or marketing). Other Prerequisites Familiarity with UX research methods (e.g., usability testing, interviews, surveys, heuristic evaluation). Proficiency in design tools such as Figma or Adobe XD. Ability to translate user insights and data into clear, testable design ideas and hypotheses. Basic proficiency in tools like Google Analytics, Fullstory for behavioral insight generation. Understanding of mobile-first and responsive design. Clear communication and documentation skills. Experience in CRO or experimentation platforms (like Dynamic Yield and Adobe Target). Familiarity with HTML/CSS or ability to communicate effectively with developers on implementation. Awareness of accessibility standards and inclusive design principles. #J-18808-Ljbffr