KPMG US
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Data Alliances Marketing Manager
role at
KPMG US
KPMG is a leading provider of audit, tax and advisory services. Our growth is driven by delivering real results for clients and supported by an inclusive culture. If you're as passionate about your future as we are, join our team.
Responsibilities
Drive the creation of specialized, co-branded marketing assets that showcase the joint value of KPMG and our data partners; develop powerful client success stories that demonstrate the tangible business outcomes of using Informatica, MuleSoft, Databricks, and Snowflake in our solutions
Produce technical and solution-focused sales tools, including AI-readiness whitepapers, data governance solution briefs, and joint-offering videos
Project manage KPMG's presence at alliance-specific conferences (such as Informatica World, MuleSoft CONNECT, Databricks Data and AI Summit, Snowflake Summit, Sales Kick-off events)
Create, plan, and execute a portfolio of demand-generation programs, including joint webinars, client roundtables, and digital campaigns focused on data and AI readiness
Serve as the primary marketing liaison to the Informatica, MuleSoft, Databricks, and Snowflake marketing teams
Identify and manage joint marketing opportunities, leveraging partner marketing development funds (MDF) to amplify our message and generate leads; support partner-facing events like sales kick-offs (SKOs) to ensure KPMG's data solutions are top-of-mind with their sales teams; increase the visibility and awareness of our data alliance solutions through targeted social media, podcasts, advertising, and updating web content on both KPMG's and our partners' digital properties
Act with integrity, professionalism, and personal responsibility to uphold KPMG's respectful and courteous work environment
Qualifications
Minimum five years of recent experience in B2B marketing in a professional services or technology environment is preferred
Master of Business Administration degree from an accredited college or university is preferred. Minimum of a Bachelor's degree in marketing, business or a related field is required.
Proven experience in alliance or partner marketing is highly desirable; prior experience working with business executives and stakeholders with a proven ability to collaborate and manage expectations of senior business leaders; ability to work well with/between groups with complementary and competing priorities to achieve common goals
Experience developing and executing a strategic marketing plan for a complex business, including skills such as market research, navigating multiple stakeholders, ROI reporting, sponsorship identification and evaluation, deep project management, buyer persona development, buyer journey development, and content strategy
Excellent organizational and project management skills, with a proven ability to manage multiple, simultaneous projects; exceptional written and verbal communication skills, including the ability to create compelling content and present effectively to executive audiences
Strong proficiency in a wide range of digital marketing channels, including social media, SEO, and content marketing; proven ability to work effectively in a hybrid setting and travel as required, demonstrating strong self-motivation and communication skills across both virtual and in-person environments
Must be authorized to work in the U.S. without the need for employment-based visa sponsorship now or in the future. KPMG LLP will not sponsor applicants for U.S. work visa status for this opportunity (no sponsorship is available for H-1B, L-1, TN, O-1, E-3, H-1B1, F-1, J-1, OPT, CPT or any other employment-based visa)
KPMG LLP and its affiliates and subsidiaries (“KPMG”) complies with all local/state regulations regarding displaying salary ranges. If required, the ranges displayed below or via the URL below are specifically for those potential hires who will work in the location(s) listed. Any offered salary is determined based on relevant factors such as applicant's skills, job responsibilities, prior relevant experience, certain degrees and certifications and market considerations. In addition, KPMG is proud to offer a comprehensive, competitive benefits package, with options designed to help you make the best decisions for yourself, your family, and your lifestyle. Available benefits are based on eligibility. Our Total Rewards package includes a variety of medical and dental plans, vision coverage, disability and life insurance, 401(k) plans, and a robust suite of personal well-being benefits to support your mental health. Depending on job classification, standard work hours, and years of service, KPMG provides Personal Time Off per fiscal year. Additionally, each year KPMG publishes a calendar of holidays to be observed during the year and provides eligible employees two breaks each year where employees will not be required to use Personal Time Off; one is at year end and the other is around the July 4th holiday. Additional details about our benefits can be found towards the bottom of our KPMG US Careers site at Benefits & How We Work.
KPMG is an equal opportunity employer. KPMG complies with all applicable federal, state and local laws regarding recruitment and hiring. All qualified applicants are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, citizenship status, disability, protected veteran status, or any other category protected by applicable federal, state and local laws. The attached link contains further information regarding KPMG's compliance with federal, state and local recruitment and hiring laws. No phone calls or agencies please.
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Data Alliances Marketing Manager
role at
KPMG US
KPMG is a leading provider of audit, tax and advisory services. Our growth is driven by delivering real results for clients and supported by an inclusive culture. If you're as passionate about your future as we are, join our team.
Responsibilities
Drive the creation of specialized, co-branded marketing assets that showcase the joint value of KPMG and our data partners; develop powerful client success stories that demonstrate the tangible business outcomes of using Informatica, MuleSoft, Databricks, and Snowflake in our solutions
Produce technical and solution-focused sales tools, including AI-readiness whitepapers, data governance solution briefs, and joint-offering videos
Project manage KPMG's presence at alliance-specific conferences (such as Informatica World, MuleSoft CONNECT, Databricks Data and AI Summit, Snowflake Summit, Sales Kick-off events)
Create, plan, and execute a portfolio of demand-generation programs, including joint webinars, client roundtables, and digital campaigns focused on data and AI readiness
Serve as the primary marketing liaison to the Informatica, MuleSoft, Databricks, and Snowflake marketing teams
Identify and manage joint marketing opportunities, leveraging partner marketing development funds (MDF) to amplify our message and generate leads; support partner-facing events like sales kick-offs (SKOs) to ensure KPMG's data solutions are top-of-mind with their sales teams; increase the visibility and awareness of our data alliance solutions through targeted social media, podcasts, advertising, and updating web content on both KPMG's and our partners' digital properties
Act with integrity, professionalism, and personal responsibility to uphold KPMG's respectful and courteous work environment
Qualifications
Minimum five years of recent experience in B2B marketing in a professional services or technology environment is preferred
Master of Business Administration degree from an accredited college or university is preferred. Minimum of a Bachelor's degree in marketing, business or a related field is required.
Proven experience in alliance or partner marketing is highly desirable; prior experience working with business executives and stakeholders with a proven ability to collaborate and manage expectations of senior business leaders; ability to work well with/between groups with complementary and competing priorities to achieve common goals
Experience developing and executing a strategic marketing plan for a complex business, including skills such as market research, navigating multiple stakeholders, ROI reporting, sponsorship identification and evaluation, deep project management, buyer persona development, buyer journey development, and content strategy
Excellent organizational and project management skills, with a proven ability to manage multiple, simultaneous projects; exceptional written and verbal communication skills, including the ability to create compelling content and present effectively to executive audiences
Strong proficiency in a wide range of digital marketing channels, including social media, SEO, and content marketing; proven ability to work effectively in a hybrid setting and travel as required, demonstrating strong self-motivation and communication skills across both virtual and in-person environments
Must be authorized to work in the U.S. without the need for employment-based visa sponsorship now or in the future. KPMG LLP will not sponsor applicants for U.S. work visa status for this opportunity (no sponsorship is available for H-1B, L-1, TN, O-1, E-3, H-1B1, F-1, J-1, OPT, CPT or any other employment-based visa)
KPMG LLP and its affiliates and subsidiaries (“KPMG”) complies with all local/state regulations regarding displaying salary ranges. If required, the ranges displayed below or via the URL below are specifically for those potential hires who will work in the location(s) listed. Any offered salary is determined based on relevant factors such as applicant's skills, job responsibilities, prior relevant experience, certain degrees and certifications and market considerations. In addition, KPMG is proud to offer a comprehensive, competitive benefits package, with options designed to help you make the best decisions for yourself, your family, and your lifestyle. Available benefits are based on eligibility. Our Total Rewards package includes a variety of medical and dental plans, vision coverage, disability and life insurance, 401(k) plans, and a robust suite of personal well-being benefits to support your mental health. Depending on job classification, standard work hours, and years of service, KPMG provides Personal Time Off per fiscal year. Additionally, each year KPMG publishes a calendar of holidays to be observed during the year and provides eligible employees two breaks each year where employees will not be required to use Personal Time Off; one is at year end and the other is around the July 4th holiday. Additional details about our benefits can be found towards the bottom of our KPMG US Careers site at Benefits & How We Work.
KPMG is an equal opportunity employer. KPMG complies with all applicable federal, state and local laws regarding recruitment and hiring. All qualified applicants are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, citizenship status, disability, protected veteran status, or any other category protected by applicable federal, state and local laws. The attached link contains further information regarding KPMG's compliance with federal, state and local recruitment and hiring laws. No phone calls or agencies please.
#J-18808-Ljbffr