FloQast
Account-Based Marketing (ABM) Manager
FloQast is seeking a hands‑on, strategic, and data‑driven ABM Manager to accelerate growth across key mid‑market and enterprise segments. Reporting to the Director, Demand Generation, you will drive the strategy, execution, and measurement of account‑based marketing programs designed to win new business and expand existing customer relationships.
Visa Sponsorship Status Visa sponsorship is NOT available at this time.
What You’ll Bring
Own the strategy and execution of account‑based programs across marketing channels (paid media, email, direct mail, events, web, etc.) to deliver meaningful engagement, pipeline, and revenue across named accounts.
Partner closely with Sales, Partner, and other key stakeholders to ensure alignment on audience targeting, messaging, and campaign outreach.
Lead campaign orchestration in Demandbase (our ABM platform), ensuring flawless execution and accurate measurement.
Develop and own ABM measurement, collaborating with Marketing Operations to analyze performance data and regularly report on key metrics (such as account engagement, pipeline creation, and influenced revenue) to drive program optimization.
Manage ABM technology partnerships, evaluating and implementing tools that enhance targeting, personalization, and reporting.
Work with the Brand and Product Marketing teams to develop tailored messaging, assets, and experiences by industry and persona.
Champion ABM across the organization, sharing best practices, training cross‑functional teams, and driving alignment across all stakeholders.
Responsibilities
Lead campaign orchestration in Demandbase, ensuring flawless execution and accurate measurement.
Develop and own ABM measurement, collaborating with Marketing Operations to analyze performance data and regularly report on key metrics to drive program optimization.
Manage ABM technology partnerships, evaluating and implementing tools that enhance targeting, personalization, and reporting.
Qualifications
5+ years of B2B marketing experience, preferably in SaaS or technology industries.
2+ years of Account-Based Marketing experience, with hands‑on ownership of Demandbase or 6sense required.
Bachelor’s degree in Marketing, Advertising, Business, or a related field.
Proven track record designing and scaling ABM programs that deliver measurable pipeline and revenue impact.
Strong understanding of account segmentation, persona targeting, and buyer journey personalization.
Experience managing multi‑channel campaigns across paid media, email, social, and events.
Analytical mindset with the ability to interpret data, derive insights, and present findings to cross‑functional teams.
Highly collaborative and able to partner effectively with Sales, BDRs, and Marketing Operations to drive shared goals.
Excellent project management and organizational skills.
Comfortable managing multiple initiatives simultaneously.
Familiarity with Salesforce and HubSpot preferred.
Benefits & Compensation Base pay range: $91,000-$137,000. FloQast offers a comprehensive benefits package including medical, dental, vision, family forming benefits, life & disability insurance, and unlimited vacation. FloQast reserves the right to amend, change, alter, and revise pay ranges and benefits offerings at any time.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
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Visa Sponsorship Status Visa sponsorship is NOT available at this time.
What You’ll Bring
Own the strategy and execution of account‑based programs across marketing channels (paid media, email, direct mail, events, web, etc.) to deliver meaningful engagement, pipeline, and revenue across named accounts.
Partner closely with Sales, Partner, and other key stakeholders to ensure alignment on audience targeting, messaging, and campaign outreach.
Lead campaign orchestration in Demandbase (our ABM platform), ensuring flawless execution and accurate measurement.
Develop and own ABM measurement, collaborating with Marketing Operations to analyze performance data and regularly report on key metrics (such as account engagement, pipeline creation, and influenced revenue) to drive program optimization.
Manage ABM technology partnerships, evaluating and implementing tools that enhance targeting, personalization, and reporting.
Work with the Brand and Product Marketing teams to develop tailored messaging, assets, and experiences by industry and persona.
Champion ABM across the organization, sharing best practices, training cross‑functional teams, and driving alignment across all stakeholders.
Responsibilities
Lead campaign orchestration in Demandbase, ensuring flawless execution and accurate measurement.
Develop and own ABM measurement, collaborating with Marketing Operations to analyze performance data and regularly report on key metrics to drive program optimization.
Manage ABM technology partnerships, evaluating and implementing tools that enhance targeting, personalization, and reporting.
Qualifications
5+ years of B2B marketing experience, preferably in SaaS or technology industries.
2+ years of Account-Based Marketing experience, with hands‑on ownership of Demandbase or 6sense required.
Bachelor’s degree in Marketing, Advertising, Business, or a related field.
Proven track record designing and scaling ABM programs that deliver measurable pipeline and revenue impact.
Strong understanding of account segmentation, persona targeting, and buyer journey personalization.
Experience managing multi‑channel campaigns across paid media, email, social, and events.
Analytical mindset with the ability to interpret data, derive insights, and present findings to cross‑functional teams.
Highly collaborative and able to partner effectively with Sales, BDRs, and Marketing Operations to drive shared goals.
Excellent project management and organizational skills.
Comfortable managing multiple initiatives simultaneously.
Familiarity with Salesforce and HubSpot preferred.
Benefits & Compensation Base pay range: $91,000-$137,000. FloQast offers a comprehensive benefits package including medical, dental, vision, family forming benefits, life & disability insurance, and unlimited vacation. FloQast reserves the right to amend, change, alter, and revise pay ranges and benefits offerings at any time.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
#J-18808-Ljbffr