Briggs & Stratton
Marketing Manager - Aftermarket and Service
Briggs & Stratton, Milwaukee, Wisconsin, United States, 53244
Marketing Manager - Aftermarket and Service
Join to apply for the
Marketing Manager - Aftermarket and Service
role at
Briggs & Stratton .
As a Manager Marketing your goal is to develop and implement marketing strategies and programs for the Service business and its channels of distribution.
You Will Do This By
Defining, developing, and leading the marketing strategy for the Service business to grow sales and create a stronger link with our customers.
Collaborating with Marketing Leadership as well as across different departments to create programs that support the development & sale of after market products.
Planning, budgeting, coordinating and developing marketing programs that support the sale of all company products sold through the assigned distribution channels.
Evaluating channel marketing needs and making recommendations to leadership for strategic planning.
Assisting the team to develop and launch new products and new product lines.
Assisting with achieving annual sell‑thru objectives for assigned channel of distribution.
Developing and implementing a digital marketing strategy and tactics to maximize sales.
Working with sales leadership to incorporate education and training materials in marketing programs.
Maintaining and updating market intelligence databases on pricing, market share, volume, and competitors.
Assisting with the development of labeling and branding and driving execution of that effort.
Researching and evaluating best practices to further support the improvement of Marketing processes.
Developing recommendations to share with Marketing Leadership.
You Are The Kind Of Person Who Is/has
Resourceful
A self‑starter
Passionate about building marketing programs
Qualifications
Bachelor’s Degree in Marketing or related field OR equivalent education and experience.
Minimum of seven years experience in the marketing industry or related field.
Experience working with parts – for instance – maintenance and repair, genuine vs OEM preferred.
Experience working with distribution centers and dealer channels preferred.
Experience in social media strategy – planning & implementation preferred.
Familiarity/experience with loyalty programs preferred.
Experience with/ability to maintain and update web pages preferred.
Strong knowledge of Business‑to‑Consumer and Business‑to‑Business marketing practices.
Excellent written and verbal communication skills to effectively communicate to team members, stakeholders, and customers.
Proven ability to successfully manage several assignments simultaneously and to coordinate with multiple departments at all levels of the organization.
Must be resourceful and team focused, have strong problem‑solving skills, a strong initiative for efficiency and quality and be a proven self‑starter.
Ability to travel 20-30% annually domestically.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
#J-18808-Ljbffr
Marketing Manager - Aftermarket and Service
role at
Briggs & Stratton .
As a Manager Marketing your goal is to develop and implement marketing strategies and programs for the Service business and its channels of distribution.
You Will Do This By
Defining, developing, and leading the marketing strategy for the Service business to grow sales and create a stronger link with our customers.
Collaborating with Marketing Leadership as well as across different departments to create programs that support the development & sale of after market products.
Planning, budgeting, coordinating and developing marketing programs that support the sale of all company products sold through the assigned distribution channels.
Evaluating channel marketing needs and making recommendations to leadership for strategic planning.
Assisting the team to develop and launch new products and new product lines.
Assisting with achieving annual sell‑thru objectives for assigned channel of distribution.
Developing and implementing a digital marketing strategy and tactics to maximize sales.
Working with sales leadership to incorporate education and training materials in marketing programs.
Maintaining and updating market intelligence databases on pricing, market share, volume, and competitors.
Assisting with the development of labeling and branding and driving execution of that effort.
Researching and evaluating best practices to further support the improvement of Marketing processes.
Developing recommendations to share with Marketing Leadership.
You Are The Kind Of Person Who Is/has
Resourceful
A self‑starter
Passionate about building marketing programs
Qualifications
Bachelor’s Degree in Marketing or related field OR equivalent education and experience.
Minimum of seven years experience in the marketing industry or related field.
Experience working with parts – for instance – maintenance and repair, genuine vs OEM preferred.
Experience working with distribution centers and dealer channels preferred.
Experience in social media strategy – planning & implementation preferred.
Familiarity/experience with loyalty programs preferred.
Experience with/ability to maintain and update web pages preferred.
Strong knowledge of Business‑to‑Consumer and Business‑to‑Business marketing practices.
Excellent written and verbal communication skills to effectively communicate to team members, stakeholders, and customers.
Proven ability to successfully manage several assignments simultaneously and to coordinate with multiple departments at all levels of the organization.
Must be resourceful and team focused, have strong problem‑solving skills, a strong initiative for efficiency and quality and be a proven self‑starter.
Ability to travel 20-30% annually domestically.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
#J-18808-Ljbffr