Contentful
Senior Manager, Content Marketing (BoFu)
Join to apply for the
Senior Manager, Content Marketing (BoFu)
role at
Contentful We’re seeking a Senior Manager of Content Marketing to specialize in bottom‑of‑funnel (BoFu) content – to help drive conversions, shorten deal cycles, and increase ACV. This role requires deep product expertise and the ability to connect with customers directly, craft expert‑level content, and execute multimedia strategies. You’ll play a pivotal role in refining our narratives, developing compelling content, and supporting our GTM team to bridge the marketing funnel and sales pipeline. Responsibilities
Leverage PMM‑driven messaging to create compelling, research‑driven content in all forms. Focus on BoFu content that accelerates pipeline, sets the sales team up for success, and increases product usage and love. Produce assets such as overview video narratives, blog posts, sales collateral, product launch campaign materials, how‑to guides, promotional copy for social media, paid advertising, or emails, and other content that helps prospects and customers understand how Contentful can help them. Use customer‑centric, data‑driven BoFu content to inspire higher‑funnel content. Collaborate with Product, PMM, GTM teams, field enablement, and sales leaders to align content strategy with field needs and ensure assets land effectively. Collaborate with GTM partners to understand, research, scope, script, storyboard, and produce video that inspires and activates key personas. Collaborate with Content and Data Teams to measure, analyze, and report on BoFu content efficacy and refine strategy over time. Brainstorm how to repurpose each asset to fully maximize the potential of each effort. Qualifications
Technical product expertise and a customer‑centric approach shaped by direct interaction with customers. 10+ years of content experience with a strong portfolio of BoFu content creation, including video and written materials. Proven ability to refine product narratives and align content strategy with GTM objectives. Strong collaboration skills and ability to partner effectively with sales, product, and field enablement teams. Strong business acumen, extremely comfortable collaborating directly with senior stakeholders and customers. Track record of driving measurable results through strategic content initiatives. Preferred B2B SaaS experience, with a knack for creative, clear, B2H (business to human) writing style. Highly collaborative, but also comfortable working autonomously and driving high quality work forward with confidence. Benefits
Join an ambitious tech company reshaping the way people build digital experiences. Stock options for the opportunity to share in the success of our company. Comprehensive healthcare package covering 100% of monthly health premiums for employees and 85% of costs for dependents. Fertility and family building benefits, including a lifetime reimbursable wallet. Work‑life balance and generous paid time off, including vacation days, sick days, compassion days for loss, education days, and volunteer days. Company paid parental leave. Personal annual education budget to improve your skills and grow in your career. Full range of virtual and in‑person events, workshops, guest speakers, and fun team activities. Annual wellbeing stipend and monthly communication stipend with phone hardware upgrade reimbursement. New hire office equipment stipend for hybrid or distributed employees. Salary Statement: The salary range displayed is specifically for those potential hires who will work or reside in the state of New York if selected for the role. Any offered salary is determined based on internal equity, internal salary ranges, market data/ranges, applicant's skills and prior relevant experience, certain degrees and certifications (e.g. JD/technology). Salary Range: $151,000 - $205,000 [This position is eligible for equity awards in accordance with the terms of Contentful’s equity plans.] Contentful is a leading digital experience platform that helps modern businesses meet the growing demand for engaging, personalized content at scale. By blending composability with native AI capabilities, Contentful enables dynamic personalization, automated content delivery, and real‑time experimentation. Everyone is welcome here! We strive to create an inclusive environment that empowers our employees. Contentful is an equal opportunity employer. All qualified applications will receive consideration for employment without regard to race, color, national origin, religion, sexual orientation, gender, gender identity, age, physical disability, or length of time spent unemployed. If you need reasonable accommodations at any point during the application or interview process, please let your recruiting coordinator know. Please be aware of scammers who may fraudulently allege to be from Contentful. These types of fraud can be carried out through copycat websites, fake email addresses claiming to be from our company, or social media. We do not ask for your personal information, such as bank account numbers, identification numbers, etc, through social media or chat‑based apps, nor do we request or send money for the purchase of business equipment. If you suspect fraud, please report it to your local authorities, as well as reach out to us at security-esk@contentful.com with any information you may have. By clicking “Apply for this job,” I acknowledge that I have read the Contentful’s Candidate Privacy Notice and hereby consent to the collection, processing, use, and storage of my personal information as described therein.
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Join to apply for the
Senior Manager, Content Marketing (BoFu)
role at
Contentful We’re seeking a Senior Manager of Content Marketing to specialize in bottom‑of‑funnel (BoFu) content – to help drive conversions, shorten deal cycles, and increase ACV. This role requires deep product expertise and the ability to connect with customers directly, craft expert‑level content, and execute multimedia strategies. You’ll play a pivotal role in refining our narratives, developing compelling content, and supporting our GTM team to bridge the marketing funnel and sales pipeline. Responsibilities
Leverage PMM‑driven messaging to create compelling, research‑driven content in all forms. Focus on BoFu content that accelerates pipeline, sets the sales team up for success, and increases product usage and love. Produce assets such as overview video narratives, blog posts, sales collateral, product launch campaign materials, how‑to guides, promotional copy for social media, paid advertising, or emails, and other content that helps prospects and customers understand how Contentful can help them. Use customer‑centric, data‑driven BoFu content to inspire higher‑funnel content. Collaborate with Product, PMM, GTM teams, field enablement, and sales leaders to align content strategy with field needs and ensure assets land effectively. Collaborate with GTM partners to understand, research, scope, script, storyboard, and produce video that inspires and activates key personas. Collaborate with Content and Data Teams to measure, analyze, and report on BoFu content efficacy and refine strategy over time. Brainstorm how to repurpose each asset to fully maximize the potential of each effort. Qualifications
Technical product expertise and a customer‑centric approach shaped by direct interaction with customers. 10+ years of content experience with a strong portfolio of BoFu content creation, including video and written materials. Proven ability to refine product narratives and align content strategy with GTM objectives. Strong collaboration skills and ability to partner effectively with sales, product, and field enablement teams. Strong business acumen, extremely comfortable collaborating directly with senior stakeholders and customers. Track record of driving measurable results through strategic content initiatives. Preferred B2B SaaS experience, with a knack for creative, clear, B2H (business to human) writing style. Highly collaborative, but also comfortable working autonomously and driving high quality work forward with confidence. Benefits
Join an ambitious tech company reshaping the way people build digital experiences. Stock options for the opportunity to share in the success of our company. Comprehensive healthcare package covering 100% of monthly health premiums for employees and 85% of costs for dependents. Fertility and family building benefits, including a lifetime reimbursable wallet. Work‑life balance and generous paid time off, including vacation days, sick days, compassion days for loss, education days, and volunteer days. Company paid parental leave. Personal annual education budget to improve your skills and grow in your career. Full range of virtual and in‑person events, workshops, guest speakers, and fun team activities. Annual wellbeing stipend and monthly communication stipend with phone hardware upgrade reimbursement. New hire office equipment stipend for hybrid or distributed employees. Salary Statement: The salary range displayed is specifically for those potential hires who will work or reside in the state of New York if selected for the role. Any offered salary is determined based on internal equity, internal salary ranges, market data/ranges, applicant's skills and prior relevant experience, certain degrees and certifications (e.g. JD/technology). Salary Range: $151,000 - $205,000 [This position is eligible for equity awards in accordance with the terms of Contentful’s equity plans.] Contentful is a leading digital experience platform that helps modern businesses meet the growing demand for engaging, personalized content at scale. By blending composability with native AI capabilities, Contentful enables dynamic personalization, automated content delivery, and real‑time experimentation. Everyone is welcome here! We strive to create an inclusive environment that empowers our employees. Contentful is an equal opportunity employer. All qualified applications will receive consideration for employment without regard to race, color, national origin, religion, sexual orientation, gender, gender identity, age, physical disability, or length of time spent unemployed. If you need reasonable accommodations at any point during the application or interview process, please let your recruiting coordinator know. Please be aware of scammers who may fraudulently allege to be from Contentful. These types of fraud can be carried out through copycat websites, fake email addresses claiming to be from our company, or social media. We do not ask for your personal information, such as bank account numbers, identification numbers, etc, through social media or chat‑based apps, nor do we request or send money for the purchase of business equipment. If you suspect fraud, please report it to your local authorities, as well as reach out to us at security-esk@contentful.com with any information you may have. By clicking “Apply for this job,” I acknowledge that I have read the Contentful’s Candidate Privacy Notice and hereby consent to the collection, processing, use, and storage of my personal information as described therein.
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