Contentful
Product Marketing Manager - Ecosystem
at
Contentful
About The Opportunity
Contentful is the leading content platform for digital-first businesses, enabling teams to unify and personalize content and deliver it at scale. We are looking for a Product Marketing Manager to lead the messaging and positioning for our Ecosystem product group, which includes the Marketplace, Extensibility platform, and Developer Experience. This role is pivotal in ensuring that our ecosystem solutions are clearly understood and adopted by customers, partners, and developers alike.
You’ll collaborate closely with Product, Sales, Partner Marketing, Partnerships, Enablement, and the broader Marketing and GTM teams to shape messaging, build launch strategies, and drive adoption across multiple audiences. This is a high-impact role at the intersection of platform strategy, developer experience, and partner-led growth.
What To Expect
Product Positioning & Messaging: Develop clear and differentiated positioning for the Ecosystem product group—including the Marketplace, Extensibility features, and Developer Experience. Articulate business value, create content for both technical and non-technical audiences, and align with Contentful’s brand narrative while highlighting Ecosystem strengths.
Go-to-Market Strategy & Execution: Collaborate with the GTM PMM team and lead go-to-market execution for partner-driven initiatives and launches across the Ecosystem. Define and execute campaigns with Brand, Content, Demand Generation, and Events. Partner Marketing to promote integrations and Marketplace offerings.
Cross-Functional Collaboration: Align with Product, Partnerships, Sales, Customer Success, Enablement, and other stakeholders. Support internal training and ensure the partner ecosystem is positioned for success. Create materials and strategies to promote integration adoption and partner value.
Storytelling & Enablement: Create compelling product stories, messaging frameworks, announcement copy, sales enablement tools, and case studies. Work with Sales and Enablement to communicate ecosystem value to customers and prospects.
Market Research & Insights: Gather market trends, customer needs, and competitive landscape insights in collaboration with Product Research. Synthesize findings into actionable recommendations to inform Ecosystem strategy.
Performance Measurement: Track impact through metrics such as adoption, engagement, and partner-driven growth. Analyze performance to refine messaging and GTM plans and drive business outcomes.
What You Need To Be Successful
Experience: 5+ years in B2B SaaS product marketing, ideally with exposure to platforms, partner ecosystems, or developer-oriented tools.
Communication Skills: Excellent storytelling and writing; ability to explain complex concepts to business stakeholders. Strong public speaking and presentation skills.
Partnership Mindset: Experience collaborating with Partnerships and Partner Marketing for co-marketing and ecosystem engagement.
Strategic Thinking: Ability to define positioning, map messaging to customer needs, and develop scalable launch plans.
Execution-Oriented: Self-starter in a fast-paced environment balancing short-term deliverables with long-term vision.
Curiosity & Adaptability: Eager to learn, test ideas, and iterate. Customer-first perspective with interest in extensibility and developer experience.
What’s in it for you?
Join an ambitious tech company reshaping how people build digital experiences.
Stock options for eligible employees.
Comprehensive healthcare covering 100% of monthly health premiums for employees and 85% for dependents.
Fertility and family-building benefits, including a lifetime reimbursable wallet.
Strong work-life balance and paid time off, including vacation, sick days, compassion days, education days, and volunteer days.
Company-paid parental leave.
Personal education budget for career growth.
Virtual and in-person events for learning and networking.
Wellbeing stipend and a monthly communication stipend with phone hardware upgrade.
New hire equipment stipend for hybrid or distributed employees.
This role will need to be conducted in a state in which Contentful is registered to do business.
Salary Statement:
The salary range is specific for candidates who will work or reside in New York. Salary is determined based on internal equity, ranges, market data, and relevant experience.
Salary Range: $140,000 - $168,000 . This position is eligible for equity awards under Contentful’s plans.
Who are we?
Contentful is a leading
digital experience platform
that helps modern businesses meet demand for engaging, personalized content at scale. By blending composability with native
AI
capabilities, Contentful enables dynamic personalization, automated content delivery, and real-time experimentation for thousands of organizations worldwide. We value inclusivity and are an equal opportunity employer. All qualified applications will receive consideration without regard to race, color, national origin, religion, sexual orientation, gender identity, age, disability, or unemployment status. If you need accommodations during the application process, please let us know. Fraud awareness notice: contentful will not ask for sensitive information via social media or chat apps. For any concerns, contact security-esk@contentful.com. By applying, you acknowledge the Contentful Candidate Privacy Notice.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Sales Software Development
#J-18808-Ljbffr
at
Contentful
About The Opportunity
Contentful is the leading content platform for digital-first businesses, enabling teams to unify and personalize content and deliver it at scale. We are looking for a Product Marketing Manager to lead the messaging and positioning for our Ecosystem product group, which includes the Marketplace, Extensibility platform, and Developer Experience. This role is pivotal in ensuring that our ecosystem solutions are clearly understood and adopted by customers, partners, and developers alike.
You’ll collaborate closely with Product, Sales, Partner Marketing, Partnerships, Enablement, and the broader Marketing and GTM teams to shape messaging, build launch strategies, and drive adoption across multiple audiences. This is a high-impact role at the intersection of platform strategy, developer experience, and partner-led growth.
What To Expect
Product Positioning & Messaging: Develop clear and differentiated positioning for the Ecosystem product group—including the Marketplace, Extensibility features, and Developer Experience. Articulate business value, create content for both technical and non-technical audiences, and align with Contentful’s brand narrative while highlighting Ecosystem strengths.
Go-to-Market Strategy & Execution: Collaborate with the GTM PMM team and lead go-to-market execution for partner-driven initiatives and launches across the Ecosystem. Define and execute campaigns with Brand, Content, Demand Generation, and Events. Partner Marketing to promote integrations and Marketplace offerings.
Cross-Functional Collaboration: Align with Product, Partnerships, Sales, Customer Success, Enablement, and other stakeholders. Support internal training and ensure the partner ecosystem is positioned for success. Create materials and strategies to promote integration adoption and partner value.
Storytelling & Enablement: Create compelling product stories, messaging frameworks, announcement copy, sales enablement tools, and case studies. Work with Sales and Enablement to communicate ecosystem value to customers and prospects.
Market Research & Insights: Gather market trends, customer needs, and competitive landscape insights in collaboration with Product Research. Synthesize findings into actionable recommendations to inform Ecosystem strategy.
Performance Measurement: Track impact through metrics such as adoption, engagement, and partner-driven growth. Analyze performance to refine messaging and GTM plans and drive business outcomes.
What You Need To Be Successful
Experience: 5+ years in B2B SaaS product marketing, ideally with exposure to platforms, partner ecosystems, or developer-oriented tools.
Communication Skills: Excellent storytelling and writing; ability to explain complex concepts to business stakeholders. Strong public speaking and presentation skills.
Partnership Mindset: Experience collaborating with Partnerships and Partner Marketing for co-marketing and ecosystem engagement.
Strategic Thinking: Ability to define positioning, map messaging to customer needs, and develop scalable launch plans.
Execution-Oriented: Self-starter in a fast-paced environment balancing short-term deliverables with long-term vision.
Curiosity & Adaptability: Eager to learn, test ideas, and iterate. Customer-first perspective with interest in extensibility and developer experience.
What’s in it for you?
Join an ambitious tech company reshaping how people build digital experiences.
Stock options for eligible employees.
Comprehensive healthcare covering 100% of monthly health premiums for employees and 85% for dependents.
Fertility and family-building benefits, including a lifetime reimbursable wallet.
Strong work-life balance and paid time off, including vacation, sick days, compassion days, education days, and volunteer days.
Company-paid parental leave.
Personal education budget for career growth.
Virtual and in-person events for learning and networking.
Wellbeing stipend and a monthly communication stipend with phone hardware upgrade.
New hire equipment stipend for hybrid or distributed employees.
This role will need to be conducted in a state in which Contentful is registered to do business.
Salary Statement:
The salary range is specific for candidates who will work or reside in New York. Salary is determined based on internal equity, ranges, market data, and relevant experience.
Salary Range: $140,000 - $168,000 . This position is eligible for equity awards under Contentful’s plans.
Who are we?
Contentful is a leading
digital experience platform
that helps modern businesses meet demand for engaging, personalized content at scale. By blending composability with native
AI
capabilities, Contentful enables dynamic personalization, automated content delivery, and real-time experimentation for thousands of organizations worldwide. We value inclusivity and are an equal opportunity employer. All qualified applications will receive consideration without regard to race, color, national origin, religion, sexual orientation, gender identity, age, disability, or unemployment status. If you need accommodations during the application process, please let us know. Fraud awareness notice: contentful will not ask for sensitive information via social media or chat apps. For any concerns, contact security-esk@contentful.com. By applying, you acknowledge the Contentful Candidate Privacy Notice.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Sales Software Development
#J-18808-Ljbffr