Lennar
Regional Organic Content Specialist – Lennar
We are Lennar, a Fortune 500® homebuilder dedicated to creating an extraordinary experience for homeowners, communities, and associates.
Job Description As the Regional Organic Content Specialist, you will drive the brand’s organic digital presence within three to four assigned homebuilding divisions, managing non‑paid content across Meta, LinkedIn, TikTok, YouTube, and Google Business Profiles. You will plan, create using corporate templates, and publish content that aligns with national brand goals while engaging regional audiences, optimize visibility, support community engagement, and enhance regional brand equity.
Responsibilities
Lead the execution of organic content across Facebook, Instagram, LinkedIn, TikTok, and YouTube, ensuring alignment with regional business goals and national brand positioning.
Develop and oversee content‑creation workflows, leveraging Canva templates while guiding messaging strategy, sourcing visuals, managing legal approvals, and optimizing publishing cadence via Sprinklr.
Monitor, analyze, and engage with audiences, acting as the voice of the brand to foster community connection and manage reputation across platforms in a timely, brand‑consistent manner.
Champion regional visibility by developing tailored organic campaigns that support division‑level priorities, events, and promotions.
Drive content strategy through AirTable planning, partnering with the Regional Campaign Manager to prioritize messaging and ensure cross‑channel alignment.
Oversee regional asset libraries, ensuring all photography and creative assets in Crooze are current, brand‑compliant, and accessible to key partners across the marketing team.
Ensure brand consistency by acting as a subject‑matter expert on Lennar’s visual and messaging standards, applying updates and educating partners as needed.
Lead performance reviews of organic channels, interpreting trends in engagement, reach, and follower growth to shape content direction and inform strategy.
Provide insight‑driven recommendations to optimize content mix, post timing, and channel tactics for stronger impact across target audiences.
Own the optimization of Google Business listings for Welcome Home Centers and communities, ensuring accurate representation and improved local search visibility.
Lead review response strategy, maintaining brand reputation and strengthening local presence through timely, personalized community engagement.
Requirements
Bachelor of Science or Art degree (or equivalent); high school diploma or GED required.
Minimum 2‑4 years of experience required; proven work experience as a Social Media Content Coordinator.
Computer skills and competencies required.
Strong organizational and time‑management skills; able to manage multiple deadlines across various job types.
Knowledge of Microsoft Office applications required.
Knowledge of Canva required.
Knowledge of Meta and social sites is a plus.
Knowledge of Sprinklr is a plus.
Compensation & Benefits Base salary $49,000‑$61,300 per annum, subject to adjustment based on qualifications, geographic pay differentials, and operational considerations. Position may be eligible for bonuses and commissions.
Benefits include health insurance (medical, dental, vision), 401(k) plan with company match, paid parental leave, associate assistance plan, education assistance, adoption assistance, vacation, holiday, sick leave, personal days.
New hire referral bonus program, home purchase discounts, and other unique benefits are offered.
About Lennar Lennar values opportunity, growth, and community impact, offering an inclusive workplace with robust benefits and a supportive environment for career development.
Equal Opportunity Employer Lennar is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws.
Seniority Level Mid‑Senior level
Employment Type Full‑time
Job Function Marketing, Public Relations, and Writing/Editing
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Job Description As the Regional Organic Content Specialist, you will drive the brand’s organic digital presence within three to four assigned homebuilding divisions, managing non‑paid content across Meta, LinkedIn, TikTok, YouTube, and Google Business Profiles. You will plan, create using corporate templates, and publish content that aligns with national brand goals while engaging regional audiences, optimize visibility, support community engagement, and enhance regional brand equity.
Responsibilities
Lead the execution of organic content across Facebook, Instagram, LinkedIn, TikTok, and YouTube, ensuring alignment with regional business goals and national brand positioning.
Develop and oversee content‑creation workflows, leveraging Canva templates while guiding messaging strategy, sourcing visuals, managing legal approvals, and optimizing publishing cadence via Sprinklr.
Monitor, analyze, and engage with audiences, acting as the voice of the brand to foster community connection and manage reputation across platforms in a timely, brand‑consistent manner.
Champion regional visibility by developing tailored organic campaigns that support division‑level priorities, events, and promotions.
Drive content strategy through AirTable planning, partnering with the Regional Campaign Manager to prioritize messaging and ensure cross‑channel alignment.
Oversee regional asset libraries, ensuring all photography and creative assets in Crooze are current, brand‑compliant, and accessible to key partners across the marketing team.
Ensure brand consistency by acting as a subject‑matter expert on Lennar’s visual and messaging standards, applying updates and educating partners as needed.
Lead performance reviews of organic channels, interpreting trends in engagement, reach, and follower growth to shape content direction and inform strategy.
Provide insight‑driven recommendations to optimize content mix, post timing, and channel tactics for stronger impact across target audiences.
Own the optimization of Google Business listings for Welcome Home Centers and communities, ensuring accurate representation and improved local search visibility.
Lead review response strategy, maintaining brand reputation and strengthening local presence through timely, personalized community engagement.
Requirements
Bachelor of Science or Art degree (or equivalent); high school diploma or GED required.
Minimum 2‑4 years of experience required; proven work experience as a Social Media Content Coordinator.
Computer skills and competencies required.
Strong organizational and time‑management skills; able to manage multiple deadlines across various job types.
Knowledge of Microsoft Office applications required.
Knowledge of Canva required.
Knowledge of Meta and social sites is a plus.
Knowledge of Sprinklr is a plus.
Compensation & Benefits Base salary $49,000‑$61,300 per annum, subject to adjustment based on qualifications, geographic pay differentials, and operational considerations. Position may be eligible for bonuses and commissions.
Benefits include health insurance (medical, dental, vision), 401(k) plan with company match, paid parental leave, associate assistance plan, education assistance, adoption assistance, vacation, holiday, sick leave, personal days.
New hire referral bonus program, home purchase discounts, and other unique benefits are offered.
About Lennar Lennar values opportunity, growth, and community impact, offering an inclusive workplace with robust benefits and a supportive environment for career development.
Equal Opportunity Employer Lennar is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws.
Seniority Level Mid‑Senior level
Employment Type Full‑time
Job Function Marketing, Public Relations, and Writing/Editing
#J-18808-Ljbffr