Lennar
Job Description
The Regional Organic Content Specialist is a strategic driver of Lennar’s brand organic digital presence within 3‑4 assigned homebuilding divisions. The role manages non‑paid content across Meta, LinkedIn, TikTok, YouTube, and Google Business Profiles, ensuring timely, relevant, and locally resonant content is planned, created using corporate templates, and published to align with national brand goals while engaging regional audiences. By analyzing performance metrics and adapting content strategies, the specialist optimizes visibility, supports community engagement, and enhances regional brand equity.
Responsibilities
Lead the execution of organic content across Facebook, Instagram, LinkedIn, TikTok, and YouTube, ensuring alignment with regional business goals and national brand positioning.
Develop and oversee content creation workflows, leveraging Canva templates while guiding messaging strategy, sourcing visuals, managing legal approvals, and optimizing publishing cadence via Sprinklr.
Monitor, analyze, and engage with audiences, acting as the voice of the brand to foster community connection and manage reputation across platforms in a timely, brand‑consistent manner.
Champion regional visibility by developing tailored organic campaigns that support division‑level priorities, events, and promotions.
Drive content strategy through Air Table planning, partnering with the Regional Campaign Manager to prioritize messaging and ensure cross‑channel alignment.
Oversee regional asset libraries, ensuring all photography and creative assets in Crooze are current, brand‑compliant, and accessible to key partners across the marketing team.
Ensure brand consistency by acting as a subject matter expert on Lennar’s visual and messaging standards, applying updates and educating partners as needed.
Lead performance reviews of organic channels, interpreting trends in engagement, reach, and follower growth to shape content direction and inform strategy.
Provide insight‑driven recommendations to optimize content mix, post timing, and channel tactics for stronger impact across target audiences.
Own the optimization of Google Business listings for Welcome Home Centers and communities, ensuring accurate representation and improved local search visibility.
Lead review response strategy, maintaining brand reputation and strengthening local presence through timely, personalized community engagement.
Qualifications
Bachelor of Science or Arts degree, or high school diploma/GED (equivalent).
Minimum 2–4 years of experience required.
Proven work experience as a Social Media Content Coordinator.
Strong organizational and time‑management skills; able to manage multiple deadlines across various job types.
Computer skills and competencies required; knowledge of Microsoft Office applications required.
Knowledge of Canva required; knowledge of Meta and social sites a plus.
Knowledge of Sprinklr a plus.
Compensation & Benefits
Base salary: $49,000.00 – $61,300.00 annual.
Potential bonuses and commissions as described.
Comprehensive benefits including medical, dental, and vision insurance.
401(k) retirement plan with company match up to 5%.
Paid parental leave, adoption assistance up to $30,000, and education assistance program.
Up to three weeks of vacation annually, plus holidays, sick leave, and personal days.
New‑hire referral bonus, home‑purchase discounts, and unique opportunities such as Everyone’s Included Day.
Life at Lennar We are committed to fostering a supportive and enriching environment for our Associates, providing robust health insurance, a 401(k) plan with company match, paid parental leave, an Associate Assistance Plan, education assistance, and adoption assistance. From day one you can enjoy up to three weeks of vacation, generous holiday and personal‑day policies, and a range of incentive programs that support both your professional growth and personal life.
EEO Statement Lennar is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws.
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Responsibilities
Lead the execution of organic content across Facebook, Instagram, LinkedIn, TikTok, and YouTube, ensuring alignment with regional business goals and national brand positioning.
Develop and oversee content creation workflows, leveraging Canva templates while guiding messaging strategy, sourcing visuals, managing legal approvals, and optimizing publishing cadence via Sprinklr.
Monitor, analyze, and engage with audiences, acting as the voice of the brand to foster community connection and manage reputation across platforms in a timely, brand‑consistent manner.
Champion regional visibility by developing tailored organic campaigns that support division‑level priorities, events, and promotions.
Drive content strategy through Air Table planning, partnering with the Regional Campaign Manager to prioritize messaging and ensure cross‑channel alignment.
Oversee regional asset libraries, ensuring all photography and creative assets in Crooze are current, brand‑compliant, and accessible to key partners across the marketing team.
Ensure brand consistency by acting as a subject matter expert on Lennar’s visual and messaging standards, applying updates and educating partners as needed.
Lead performance reviews of organic channels, interpreting trends in engagement, reach, and follower growth to shape content direction and inform strategy.
Provide insight‑driven recommendations to optimize content mix, post timing, and channel tactics for stronger impact across target audiences.
Own the optimization of Google Business listings for Welcome Home Centers and communities, ensuring accurate representation and improved local search visibility.
Lead review response strategy, maintaining brand reputation and strengthening local presence through timely, personalized community engagement.
Qualifications
Bachelor of Science or Arts degree, or high school diploma/GED (equivalent).
Minimum 2–4 years of experience required.
Proven work experience as a Social Media Content Coordinator.
Strong organizational and time‑management skills; able to manage multiple deadlines across various job types.
Computer skills and competencies required; knowledge of Microsoft Office applications required.
Knowledge of Canva required; knowledge of Meta and social sites a plus.
Knowledge of Sprinklr a plus.
Compensation & Benefits
Base salary: $49,000.00 – $61,300.00 annual.
Potential bonuses and commissions as described.
Comprehensive benefits including medical, dental, and vision insurance.
401(k) retirement plan with company match up to 5%.
Paid parental leave, adoption assistance up to $30,000, and education assistance program.
Up to three weeks of vacation annually, plus holidays, sick leave, and personal days.
New‑hire referral bonus, home‑purchase discounts, and unique opportunities such as Everyone’s Included Day.
Life at Lennar We are committed to fostering a supportive and enriching environment for our Associates, providing robust health insurance, a 401(k) plan with company match, paid parental leave, an Associate Assistance Plan, education assistance, and adoption assistance. From day one you can enjoy up to three weeks of vacation, generous holiday and personal‑day policies, and a range of incentive programs that support both your professional growth and personal life.
EEO Statement Lennar is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws.
#J-18808-Ljbffr