Direct Persuasion
Direct Persuasion is actively recruiting a highly motivated individual to join our dynamic and ambitious Republican marketing team in Washington, D.C. As a Junior Marketing Analyst, you will have the opportunity to implement digital marketing strategies for prominent political campaigns, national committees, faith‑based nonprofits, and conservative‑minded organizations. This role offers exposure to diverse marketing platforms and campaigns, enabling you to make a significant impact on digital fundraising, voter outreach, and persuasion initiatives alongside a lively, hungry team.
Responsibilities & Duties
Collaborate to create, build, and optimize advertising campaigns on platforms like Meta, Google, X, and more
Assist in constructing and executing text and email marketing campaigns
Utilize reporting tools to analyze site traffic trends, online performance metrics, identify top‑performing creatives, and target audiences
Plan and build ad, email, and text campaigns with daily pacing monitoring and optimization strategy for both small and large scale campaign efforts
Drive new ideas and handle testing across channels to improve campaign performance, including creative, copy, keyword expansion, audience management, landing page optimization
Track, report, and analyze backend website analytics, email opens, clicks, conversion rates, page clicks, time on site
Clearly communicate content and reporting needs for accounts and prioritize requests to appropriate teams
Help manage external vendors and their campaigns, assets, and overall performance
Contribute to building automated processes to improve efficiencies throughout the company
Assist with projects related to company branding, potential new business, and events with partners
Qualifications
Bachelor's degree preferred, but not required
Passion for Republican politics
Background in marketing or advertising preferred, but not required
Excellent written and verbal communication skills
Proficient knowledge of Microsoft Excel and/or Google Sheets
Ability to manage multiple task deadlines
Organized, flexible, and able to work both independently and with the team
Ideal Candidate Traits
Adaptable
Organized
Competitive
Learner
Responsible
Ambitious
Culture We are a next‑generation digital agency with a passion for Republican politics and issue advocacy. Whether it’s converting a user to a donor or a citizen to a voter, we will find our client’s audience anywhere on the Internet. We can transform their digital campaigns to drive cost efficiency and significant growth by providing a new‑age full‑funnel media solution. As part of this mission, our agency believes in sourcing, training, and empowering only the best humans to help us achieve success. Our friends in the industry have called us fast, iterative, scrappy, and willing and able to try new things, all while remaining smart, kind, and humble at all levels of the team. To show our appreciation for our team, we have generous vacation policies, WFH flex days, commute budgets, team bonding events, and wellness gifts, among other perks.
Benefits
Incentive‑Based Bonus Structure
Complimentary OneMedical Membership
Life Insurance
401K Matching
Generous PTO
Work‑from‑Home Fridays
Dog‑Friendly Office
Team bondings and vendor outings
Networking with others in the Republican digital space
Exposure to colleagues at technology platforms, news publishers, and data partners
Seniority Level Entry level
Employment Type Full‑time
Job Function Marketing
Industries Wireless Services, Telecommunications, and Communications Equipment Manufacturing
Location & Salary Washington, DC – $49,000 – $65,000 (Full‑time, Entry level)
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Responsibilities & Duties
Collaborate to create, build, and optimize advertising campaigns on platforms like Meta, Google, X, and more
Assist in constructing and executing text and email marketing campaigns
Utilize reporting tools to analyze site traffic trends, online performance metrics, identify top‑performing creatives, and target audiences
Plan and build ad, email, and text campaigns with daily pacing monitoring and optimization strategy for both small and large scale campaign efforts
Drive new ideas and handle testing across channels to improve campaign performance, including creative, copy, keyword expansion, audience management, landing page optimization
Track, report, and analyze backend website analytics, email opens, clicks, conversion rates, page clicks, time on site
Clearly communicate content and reporting needs for accounts and prioritize requests to appropriate teams
Help manage external vendors and their campaigns, assets, and overall performance
Contribute to building automated processes to improve efficiencies throughout the company
Assist with projects related to company branding, potential new business, and events with partners
Qualifications
Bachelor's degree preferred, but not required
Passion for Republican politics
Background in marketing or advertising preferred, but not required
Excellent written and verbal communication skills
Proficient knowledge of Microsoft Excel and/or Google Sheets
Ability to manage multiple task deadlines
Organized, flexible, and able to work both independently and with the team
Ideal Candidate Traits
Adaptable
Organized
Competitive
Learner
Responsible
Ambitious
Culture We are a next‑generation digital agency with a passion for Republican politics and issue advocacy. Whether it’s converting a user to a donor or a citizen to a voter, we will find our client’s audience anywhere on the Internet. We can transform their digital campaigns to drive cost efficiency and significant growth by providing a new‑age full‑funnel media solution. As part of this mission, our agency believes in sourcing, training, and empowering only the best humans to help us achieve success. Our friends in the industry have called us fast, iterative, scrappy, and willing and able to try new things, all while remaining smart, kind, and humble at all levels of the team. To show our appreciation for our team, we have generous vacation policies, WFH flex days, commute budgets, team bonding events, and wellness gifts, among other perks.
Benefits
Incentive‑Based Bonus Structure
Complimentary OneMedical Membership
Life Insurance
401K Matching
Generous PTO
Work‑from‑Home Fridays
Dog‑Friendly Office
Team bondings and vendor outings
Networking with others in the Republican digital space
Exposure to colleagues at technology platforms, news publishers, and data partners
Seniority Level Entry level
Employment Type Full‑time
Job Function Marketing
Industries Wireless Services, Telecommunications, and Communications Equipment Manufacturing
Location & Salary Washington, DC – $49,000 – $65,000 (Full‑time, Entry level)
#J-18808-Ljbffr