Gap Inc. is hiring: Director - Audience Data Strategy in New York

About Gap Inc. Get AI-powered advice on this job and more exclusive features. Our brands bridge the gaps we see in the world. Old Navy democratizes style to ensure everyone has access to quality fashion at every price point. Athleta unleashes the potential of every woman, regardless of body size, age or ethnicity. Banana Republic believes in sustainable luxury for all. And Gap inspires the world to bring individuality to modern, responsibly made essentials. About The Role The Director of Audience Data Strategy leads the development and execution of qualitative and quantitative research to guide strategic decision-making. This role is also responsible for architecting and connecting first‑and third‑party data systems to enable a comprehensive view of current and prospective audiences, supporting Gap Inc.’s broader audience management strategy. Sitting within the Marketing Intelligence organization and reporting directly to the Senior Director of Audience Intelligence, you will be responsible for supporting all four of Gap Inc.’s brands by creating data‑driven, audience‑first strategies to drive best‑in‑class media and marketing execution. What You’ll Do Develop and socialize the playbook around the full portfolio of Gap brands’ audiences and serve a strategic partner to the Media Shared Services and Brand teams during planning and activation processes Iterate and update audience strategies in collaboration with Channel Planning & Activation and Media agency partners to optimize and adjust strategy based on evolving audience dynamics Lead process of leveraging first‑and third‑party data sets to build target audiences that will optimize media effectiveness across Gap Inc.’s brands Collaborate with the MadTech product team and Gap Inc.’s data science teams to identify priorities for the roadmap and incorporate net new capabilities (e.g. scoring models and CDP) into the data strategy Act as key collaborator and resource for brands during planning process to build compelling audience strategy and provide a holistic view of overall portfolio strategy to ensure cohesion and harmony across brands Serve as Gap Inc.’s internal expert on crafting audience data strategy and supporting the Senior Director of Audience Intelligence in effectively communicating trends and recommendations to the Media Shared Services organization, Marketing Intelligence function, and individual brand teams Partner with Media Agency partners and Digital and Tech to enable necessary data sharing and collaborative development of strategy built upon key insights across teams with a sophisticated approach to integration of owned data, third party audience data providers and Agency data Design operating model for Gap Inc.’s approach to data collaboration including “clean rooms” to conduct advanced analyses with agency partners, media platforms (e.g. Meta and Google), and other data partners Provide strategic and tactical support for media campaigns by identifying relevant audiences and ensuring implementation and delivery Collaborate across Audience Data team to bring together holistic strategy across Gap’s portfolio and enable successful campaigns Who You Are 8+ years marketing experience with 5+ years experience audience data strategy (data science, data engineering and advanced analytics background is preferable). Particular preference for candidates with a consulting, project management/leadership side of data science or data engineering. 3+ years of experience managing teams, with a proven track record of collaborative leadership, team building, and managing individual contributors. Must be able to coach and train Senior Manager and below leaders with Data Science or advanced analytics background. Experience translating difficult data concepts into easy to understand executive format to share with C‑suite leaders. Has the ability to negotiate with both internal stakeholders as well as contract negotiation with various data providers etc. Experience using data and insights from multiple sources to provide actionable recommendations. Experience with Data Analysis and Manipulation Tools (Excel, Tableau, SQL, Snowflake, Google Analytics, Adobe Analytics). Experience with Audience segmentation and activation tools (DMP, CDP, Data Onboarders). Understanding of Customer Data Strategy concepts (1st/2nd/3rd party data, Data Privacy and Suppression, Segmentation) and latest regulatory developments (GDPR, CCPA, etc.) Experience with audience insights tools, such as Google Insights Finder, Resonate, etc. Experience in a highly complex, matrixed organizations with a proven track record of working cross-functionally to drive change. Exceptional communication and influencing skills, with the ability to collaborate and drive consensus across multiple teams and functions. Change agent and motivator, with the ability to build bottom‑up teams and approaches, and foster positive culture change at Gap. Entrepreneurial spirit with the ability to work through ambiguity, transform enterprise‑wide ways of working, and infuse strategic thinking across levels. Benefits at Gap Inc. Merchandise discount for our brands: 50% off regular‑priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees. One of the most competitive Paid Time Off plans in the industry. Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice. Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay. Employee stock purchase plan. Medical, dental, vision and life insurance. See more of the benefits we offer. Salary Range Salary Range: $168,300 - $223,000 USD Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements. Gap Inc. is an equal‑opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long‑held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. In 2022, we were recognized by Forbes as one of the World's Best Employers and one of the Best Employers for Diversity. #J-18808-Ljbffr In Summary: The Director of Audience Data Strategy leads the development and execution of qualitative and quantitative research to guide strategic decision-making . This role is also responsible for architecting and connecting first‑and third‑party data systems to enable a comprehensive view of current and prospective audiences . En Español: Sobre Gap Inc. Obtenga asesoramiento basado en IA sobre este trabajo y características más exclusivas. Nuestras marcas cubren las brechas que vemos en el mundo. Old Navy democratiza el estilo para garantizar que todos tengan acceso a la moda de calidad en cada punto de precio. Athleta libera el potencial de todas las mujeres, independientemente del tamaño corporal, edad o etnia. Banana Republic cree en un lujo sostenible para todos. Y Gap inspira al mundo a llevar individualidad a lo esencial moderno, hecho con responsabilidad. Lo que harás Desarrollar y socializar el manual de jugadas en torno a la cartera completa de las marcas Gap audiencias y servir como socio estratégico para los equipos Media Shared Services y Brand durante los procesos de planificación y activación Iterar y actualizar las estrategias del público en colaboración con Channel Planning & Activation y socios de agencia de medios para optimizar y ajustar la estrategia basada en la dinámica evolutiva del público Proceso principal de aprovechar conjuntos de datos de primera y tercera parte para construir públicos objetivo que optimizarán la eficacia mediática en todas las marques Gap Inc. Serve as Gap Inc. es un experto interno en la elaboración de una estrategia de datos del público y apoyar al Director Senior de Audience Intelligence para comunicar eficazmente las tendencias y recomendaciones a la organización Media Shared Services, función Marketing Intelligence y equipos individuales de marca Asociarse con socios de la Agencia Mediática y Digital and Tech para permitir el intercambio de datos necesario y desarrollo colaborativo de estrategias basadas en conocimientos clave entre los equipos con un enfoque sofisticado de integración de datos propios, proveedores de datos de audiencia externos y modelo operativo de diseño de datos para Gap Inc.. Especial preferencia para los candidatos con un lado de consultoría, gestión de proyectos / liderazgo en ciencia de datos o ingeniería de datos. 3+ años de experiencia en la administración de equipos, con una trayectoria comprobada de liderazge colaborativo, creación de equipo y gestión de contribuyentes individuales. Deben ser capaces de entrenar y capacitar al Gerente Senior y a líderes inferiores con antecedentes de Data Science o análisis avanzado. Experiencia en traducir conceptos de datos difíciles en un formato ejecutivo fácil de entender para compartir con los líderes de C-suite. Tiene la capacidad de negociar con ambas partes interesadas internas así como la negociación de contratos con varios proveedores de datos, etc. Agente de cambio y motivador, con la capacidad de construir equipos y enfoques ascendentes, y fomentar un cambio cultural positivo en Gap. El espíritu emprendedor con la habilidad de trabajar a través de la ambigüedad, transformar las formas de trabajo de toda la empresa e infundir el pensamiento estratégico en todos los niveles. Beneficios en Gap Inc. Merchandise discount para nuestras marcas: 50% de descuento en mercancías a precios regulares en Old Navy, Gap, Banana Republic y Athleta, y 30% en Outlet para todos los empleados. Uno de los planes de tiempo libre pagado más competitivos de la industria. Los empleados pueden tomar hasta cinco por hora cada mes para ser voluntarios en una organización benéfica de su elección. Extenso plan 401k) con compañías que ofrecen contribuciones iguales a un porcentaje mínimo del salario s base. Hemos recibido numerosos premios por nuestro compromiso de larga data con la igualdad y seguiremos fomentando un entorno diverso e inclusivo de pertenencia.