SPECTRAFORCE
Business Analyst – Marketing Analytics (Pharma)
About the Role:
We are seeking a
Business Analyst
with strong experience in
marketing analytics
and
pharmaceutical data
to join our team on a long‑term contract. The ideal candidate will leverage advanced statistical methodologies to measure marketing impact, optimize promotional spend, and drive data‑driven decision‑making across multiple therapeutic areas.
Responsibilities:
Perform advanced analytics, including
marketing mix modeling (MMM) ,
ROI analysis ,
customer segmentation , and
predictive modeling .
Analyze marketing performance across
digital and traditional channels
to guide strategic decisions.
Collaborate with
Marketing and Sales
teams to align analytical insights with commercial strategies.
Support
brand planning, promotional resource allocation , and
forecasting
efforts.
Present analytical findings and actionable recommendations to key stakeholders.
Work with large
pharma data sources
such as claims, Rx, and patient‑level datasets.
Coordinate insights from multiple sources (research, forecasts, digital metrics) into cohesive recommendations.
Required Qualifications:
Bachelor’s degree with
7+ years
of analytics experience, or Master’s degree with
5+ years .
Hands‑on experience with
R, Python, SAS, and SQL .
Proven expertise in
marketing analytics
and
advanced statistical techniques
(multivariate, promotional responsiveness, etc.).
Experience analyzing
pharma data
(patient claims, Rx, healthcare datasets).
Strong communication skills and ability to translate data into actionable business insights.
Must be available to work
regular business hours aligned with EST .
Preferred Qualifications:
Experience in
Metabolic or CardioRenal therapeutic areas
(CKD, heart failure, diabetes).
Prior experience working in a
large pharmaceutical organization .
Exposure to
digital analytics
(email, mobile, banner, alerts, non‑personal promotion).
Seniority level Mid‑Senior level
Employment type Contract
Job function
Analyst
Industries: Pharmaceutical Manufacturing
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About the Role:
We are seeking a
Business Analyst
with strong experience in
marketing analytics
and
pharmaceutical data
to join our team on a long‑term contract. The ideal candidate will leverage advanced statistical methodologies to measure marketing impact, optimize promotional spend, and drive data‑driven decision‑making across multiple therapeutic areas.
Responsibilities:
Perform advanced analytics, including
marketing mix modeling (MMM) ,
ROI analysis ,
customer segmentation , and
predictive modeling .
Analyze marketing performance across
digital and traditional channels
to guide strategic decisions.
Collaborate with
Marketing and Sales
teams to align analytical insights with commercial strategies.
Support
brand planning, promotional resource allocation , and
forecasting
efforts.
Present analytical findings and actionable recommendations to key stakeholders.
Work with large
pharma data sources
such as claims, Rx, and patient‑level datasets.
Coordinate insights from multiple sources (research, forecasts, digital metrics) into cohesive recommendations.
Required Qualifications:
Bachelor’s degree with
7+ years
of analytics experience, or Master’s degree with
5+ years .
Hands‑on experience with
R, Python, SAS, and SQL .
Proven expertise in
marketing analytics
and
advanced statistical techniques
(multivariate, promotional responsiveness, etc.).
Experience analyzing
pharma data
(patient claims, Rx, healthcare datasets).
Strong communication skills and ability to translate data into actionable business insights.
Must be available to work
regular business hours aligned with EST .
Preferred Qualifications:
Experience in
Metabolic or CardioRenal therapeutic areas
(CKD, heart failure, diabetes).
Prior experience working in a
large pharmaceutical organization .
Exposure to
digital analytics
(email, mobile, banner, alerts, non‑personal promotion).
Seniority level Mid‑Senior level
Employment type Contract
Job function
Analyst
Industries: Pharmaceutical Manufacturing
#J-18808-Ljbffr