IBA Worldwide
Product Marketing Manager
Requisition ID: 3882
Location: Louvain-la-Neuve, BE
Work regime: Full-Time
Kind of contract: Open Ended Contract
At IBA (Ion Beam Applications), we are pioneers in clinical and technological solutions that transform patient care. As a global leader in proton therapy, IBA delivers end-to-end medical technologies that make a real impact in the fight against cancer. Joining IBA means being part of a mission-driven team where precision, innovation, and care combine to improve lives worldwide.
As Product Marketing Manager, your goal is to enhance IBA’s market positioning, develop our thought leadership, and provide impactful tools that empower our commercial teams to succeed. You’ll be a key player in shaping and executing the global marketing strategy for both Proton Therapy Awareness and IBA’s Proteus product line—in close collaboration with experts in marketing, sales, product management, and clinical solutions.
Challenges we trust you with Strategic Marketing & Messaging
Define and promote IBA’s Unique Value Proposition and differentiators within a competitive landscape
Adapt messaging for diverse audiences (clinical, technical, and economic stakeholders)
Support new product features and contribute commercial insights to the product roadmap
Content & Sales Enablement
Create evidence-based marketing materials supported by clinical data and customer outcomes
Develop impactful sales tools and visuals that reinforce our claims and drive commercial success
Align the global commercial team on product positioning through training and consistent communication
Market Intelligence & Thought Leadership
Analyze market trends, customer feedback, and competitor activity to inform strategy
Contribute to global marketing initiatives: digital campaigns, events, trade shows, and content marketing
Brand Consistency & Collaboration
Ensure all marketing deliverables align with corporate branding and communication guidelines
Build strong relationships with external suppliers and industry stakeholders
Report on activities and provide strategic recommendations to senior leadership
What we value You have:
Master's degree in business, marketing, or equivalent through experience
5–10 years’ experience in medical devices, healthcare technology, or a related industry
Proven success in product marketing and/or product management in an international B2B context
Proficient in digital tools such as Office and Adobe
Comfortable working in an international environment with up to 20% travel
Excellent written and verbal communication skills in English
And you also are:
Customer-centric and results-driven
A team player with strong interpersonal and leadership skills
Curious, proactive, and eager to grow within a cutting-edge industry
Passionate about medical innovation and learning new technologies
Strategic and analytical with excellent planning and prioritization skills
Creative, open-minded, and always looking for new approaches
Strong ability to collaborate cross-functionally in global teams
Life at IBA At IBA, we value creativity, innovation, and a commitment to excellence. As a certified B Corporation (B Corp), we uphold the highest standards of social and environmental performance. If you’re ready to embark on a journey where your skills and ideas can truly make an impact, apply now to join our dedicated team. Let’s shape the future of technology together!
Apply today and be part of a mission that matters!
#J-18808-Ljbffr
Location: Louvain-la-Neuve, BE
Work regime: Full-Time
Kind of contract: Open Ended Contract
At IBA (Ion Beam Applications), we are pioneers in clinical and technological solutions that transform patient care. As a global leader in proton therapy, IBA delivers end-to-end medical technologies that make a real impact in the fight against cancer. Joining IBA means being part of a mission-driven team where precision, innovation, and care combine to improve lives worldwide.
As Product Marketing Manager, your goal is to enhance IBA’s market positioning, develop our thought leadership, and provide impactful tools that empower our commercial teams to succeed. You’ll be a key player in shaping and executing the global marketing strategy for both Proton Therapy Awareness and IBA’s Proteus product line—in close collaboration with experts in marketing, sales, product management, and clinical solutions.
Challenges we trust you with Strategic Marketing & Messaging
Define and promote IBA’s Unique Value Proposition and differentiators within a competitive landscape
Adapt messaging for diverse audiences (clinical, technical, and economic stakeholders)
Support new product features and contribute commercial insights to the product roadmap
Content & Sales Enablement
Create evidence-based marketing materials supported by clinical data and customer outcomes
Develop impactful sales tools and visuals that reinforce our claims and drive commercial success
Align the global commercial team on product positioning through training and consistent communication
Market Intelligence & Thought Leadership
Analyze market trends, customer feedback, and competitor activity to inform strategy
Contribute to global marketing initiatives: digital campaigns, events, trade shows, and content marketing
Brand Consistency & Collaboration
Ensure all marketing deliverables align with corporate branding and communication guidelines
Build strong relationships with external suppliers and industry stakeholders
Report on activities and provide strategic recommendations to senior leadership
What we value You have:
Master's degree in business, marketing, or equivalent through experience
5–10 years’ experience in medical devices, healthcare technology, or a related industry
Proven success in product marketing and/or product management in an international B2B context
Proficient in digital tools such as Office and Adobe
Comfortable working in an international environment with up to 20% travel
Excellent written and verbal communication skills in English
And you also are:
Customer-centric and results-driven
A team player with strong interpersonal and leadership skills
Curious, proactive, and eager to grow within a cutting-edge industry
Passionate about medical innovation and learning new technologies
Strategic and analytical with excellent planning and prioritization skills
Creative, open-minded, and always looking for new approaches
Strong ability to collaborate cross-functionally in global teams
Life at IBA At IBA, we value creativity, innovation, and a commitment to excellence. As a certified B Corporation (B Corp), we uphold the highest standards of social and environmental performance. If you’re ready to embark on a journey where your skills and ideas can truly make an impact, apply now to join our dedicated team. Let’s shape the future of technology together!
Apply today and be part of a mission that matters!
#J-18808-Ljbffr