Communications & Marketing - Tourism Specialist

Overview Under general direction of the Tourism Division Director, the Tourism Specialist is responsible for satisfying visitor information needs, coordinating activations, marketing information management and disbursement, external website content population, and stakeholder needs and advocacy. This position is closely aligned and in support of all activities within the Destination Marketing Division.

Responsibilities

Prepares individual visitor fulfillment mailings requested via website, telephone, or USPS

Prepares and distributes fulfillment to determined area businesses, attractions, hotels

Prepares and distributes fulfillment to regional lodging properties

Liaises with Texas Welcome Centers as necessary

Maintains quantities of visitor fulfilment and related shipping materials; maintains list of fulfillment content edits and updates

Prepares fulfillment bags/materials for incoming conferences and tournaments as requested

Provides on-site Hospitality/Concierge Table as assigned; manages the entire process including set-up, fulfillment materials, tear down

Reviews daily visitor inquires via website, voice mail, USPS, and add to CRM database (Simpleview and CRM)

Maintains visitor email database for use in e-newsletter program via ActOn and any special packages messaging

Works with area businesses on knowledge/training of website Extranet (listings, special packages, tracking reports back to businesses, etc.)

Assists with website content development (listings, copy, photography, etc.)

Maintains Tour Texas website listing; populates with current content, listings

Fulfills leads from Tour Texas website weekly

Researches and submits event listings to key publications and partner websites (Texas Highways, Texas Events Magazine, Discover Central Texas, TML Exchange website, Texas Downtown)

Assists with coordination of Ask Fred and All Aboard programs

Develops and maintains ongoing visitor business stakeholder relationships (hotels, attractions, sports and event organizers, group services vendors, downtown vendors)

Assists as needed with downtown events programming and other projects as assigned (e.g., downtown lighting color change requests)

Assists Destination Marketing function area and team with a variety of projects, events, administrative, and clerical support

Participates with off-site travel trade or consumer trade shows including organization, travel, set-up/tear down, and follow-up as assigned

Prepares ongoing reports for Destination Marketing Division Director (weekly/monthly)

Demonstrates continuous effort to improve operations, decrease turnaround times, and streamline work processes in order to provide high-quality customer service

Remains current with industry trends and technology by attending trainings, conferences, webinars, etc

Participates in professional organizations and marketing information groups to advance knowledge and network with other industry professionals

Follows the city policies, procedures, and safety guideline

Performs other duties as assigned

Minimum Qualifications

Combination of education and experience equivalent to Bachelor’s degree in Tourism, Hospitality, Marketing, or related field

Preferred Qualifications

Experience in hospitality, sales, marketing, content creation, newsletter writing, digital photography, website CRM/CMS, social media platforms

Outside sales experience

Industry credential such as Certified Destination Management Executive (CDME through Destinations International) or other related hospitality/tourism professional certification preferred (CMP, CTA, CAE, CTE, TDM, CASE, etc.)

Certificates, Licenses, Registrations

Valid driver’s license

Thank you for your interest in the position. Please note only those selected for an interview will be contacted.

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